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Du Yuzhou: Product Innovation Has Become The Characteristics Of The Textile And Garment Industry.

2010/12/27 9:55:00 43

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This cold winter is for textile and clothing.

enterprise

It seems that it is not cold, but it gives people a deep sense of spring. Although the shadow of the international financial crisis has not yet been completely removed, the relevant data show that China's textile and garment enterprises above designated size are at home.

market

The sales volume showed a steady upward trend. Meanwhile, in the first three quarters of this year, the retail sales of China's textile and garment market increased by 85%. The proportion of domestic demand in the textile and garment industry has been increasing in the proportion of the whole demand, and the export sales have also picked up.

innovate

It is the magic weapon that these enterprises have achieved in their predicament.

With the steady increase of domestic demand and the gradual increase of external demand, in December 15th, the 2010 China Textile Innovation annual meeting, sponsored by China Textile Industry Association, was held by experts and entrepreneurs as the core issue of "demand driven innovation".

Innovation drives the new development of traditional industries

"No innovation, no vitality."

During the interview, many enterprises that won the "China Textile Industry Association's product development contribution award" in 2010 indicated that the main reason for their success was that innovative products and high value-added products were pushed more, which brought greater benefits to enterprises.

Product innovation must be linked to the background of the times. More and more textile enterprises begin to change the way of development based on investment and simply expand the scale. Instead, they choose the innovation driven development mode and increase the added value of the products.

Du Yuzhou, President of China Textile Industry Association, said: "innovation is the soul of a brand.

Product innovation has become the characteristics of the whole industry. We should turn from mass production to product innovation.

Only when product innovation becomes a widespread trend can our industry change the characteristics of quantity growth, that is, the characteristics of extensive development.

The soft power and hard power of China's textile industry should be embodied by products, and the business mode should be rebuilt by integrating the innovation of textile and apparel industry chain.

Product innovation is the focus of innovation driven by China's textile industry.

As long as we combine hard power and soft power, we can enhance the international competitiveness of the textile industry.

Hard power mainly refers to textile science and technology, including equipment, technology, weavers, skills, etc., specifically manifested in the team's creativity in real products; soft power reflects cultural creativity.

No matter hard power or soft power, it depends on products in the end.

If the international competitiveness of the product is only expressed in quality and price, it is far from enough.

Knowledge innovation and technological innovation are the most important part of innovation. Knowledge innovation requires textile and garment enterprises to understand where and how to observe the consumption hot spots.

Of course, cultural creativity, modernization, color and so on are also needed for the continuous innovation of textile and garment enterprises.

Du Yuzhou also proposed that we should integrate the innovative resources with market mechanism.

This includes the integration of material and material resources, as well as the integration of technological resources.

In addition, innovation is bound to be risky, which needs to be integrated through supply chain and value chain, and the industrial capital, commercial capital, financial capital and other high-quality capital will be innovatively applied to the construction of the industry.

Innovation needs to be done according to our capability.

"Have the strength to go up, patiently go down, have the courage to walk across, do not see clearly follow."

Sun Ruizhe, vice president of China Textile Industry Association, said at the annual meeting of innovation.

A strong upward trend is that enterprises with financial strength and technological strength can develop upstream. The patient enterprises can develop to the lower reaches. This is slow work and meticulous work, while the enterprising enterprises can cross the border development.

It is the advice of Qiu Yafu, chairman of Ruyi group of Shandong, to give advice to textile and garment enterprises: "innovation must have the spirit of tossing, but this kind of tossing is not a mess. We need to clear the target and study the bottom line of risk later."

Capable and powerful enterprises can go forward and enrich their own industrial chains. Enterprises with insufficient capacity can make solid efforts in internal training, and make breakthroughs in technology, technology and meticulous management, because enterprises need to invest heavily in the development of downstream businesses, and need to take other risks.

Zhou Shengze and Qiu Yafu, chairman of Yi Hui fashion group, share a common view: "if we stand in the domestic industry, every link in the industrial chain needs to be cultivated.

Because after all, people's energy is limited.

Enterprises should innovate and not blindly innovate. Different enterprises have different division of labor. An enterprise does not need to make the whole industry chain.

"I think this is a way that every business needs to pay attention to, and it is also a possible way to achieve it."