Throw 3000 Yuan A Day: Earn 2 Million Every Year.

In the small farmyard of Shan town, Hailin, Heilongjiang, the workers are skilled in doing the shearing action thousands of times a day, and the workers are busy, while Cheng Wanhong, the director of the factory, is calculating profits and is also secretly distressed.

Cheng Wanhong: "if you cut this day, you lose 3000 yuan a day."

After losing 3000 yuan a day, he can still make money. What business does Cheng Wan Hong do? Does he earn profits from what the workers have cut off?

Cheng Wanhong: "the cut is completely scrapped and useless. The way to do it is to use fire to warm up."

Every day, the value of 3000 yuan is burned in vain. Cheng Hung Hong's voice sounds heroic, but in fact, he is also forced to do nothing. If he did not cut off those things, his business would be out of the market. What exactly was it cut off?

Ding Guihua, a worker in the fungus processing factory, "is to cut this white spot, that is, the impurities on the agaric, white dots."

Cheng Wanhong: "cut the root of the fungus, behind this, there are saws at the root end, cut off the end of the saw, and then break the fungus, breaking it into pieces.

After removing the impurities, the Auricularia auricula will be selected by the workers. The whole process will take about 6% of the weight of the fungus. According to this year's initial purchase price of Auricularia auricula 17 yuan, each processing of a kilogram of fungus removed value is worth one yuan. Now Cheng Wanhong's factory daily processing of fungus not less than 3000 Jin, so that the daily loss will not be less than 3000 yuan. And in the market for Auricularia a few years ago, the big guy is not bad enough to get rid of impurities and not mix anything.

Cheng Wanhong: "at that time, what's going on? For example, sometimes the mushrooms collected in the countryside are expensive, and the house is mixed with some water and mixed with wooden cover, so it adds something to it."

After removing the impurities, Cheng Wanhong loses 3000 yuan a day, and is also relying on this loss. Cheng Wanhong has grown from a township fungus agent to a powerful person who can affect the Northeast fungus market. These changes began in 1998 when Cheng Wanhong was involved in the sale of fungus by his father's twenty thousand yuan.

Cheng Wanhong: "but to do a small job is to go to the countryside to collect, drive a car and go to the countryside to collect it."

Reporter: "at that time, can we get our profits in one year?"

Cheng Wanhong: "yes, but a little bit, at that time, a * * ten thousand yuan."

What Cheng Wanhong could not have imagined was that after a year, his Auricularia business could not go on. The reason is that the upstream brokers who have been buying Cheng Wanhong's Auricularia have changed careers.

Cheng Wanhong: "as soon as he changes, there are fewer people coming to pick up the goods in the field, so those of us who take the small goods will not be able to get mixed up."

Those days, Wan Hong was very depressed. He felt it was not a way to wait for someone else to buy the door, or he should go to the big market to find a sale. In Cheng Wanhong's eyes, China's largest market is not Beijing. One day in 1999, Cheng Wanhong and a companion took a train to Beijing.

Cheng Wanhong: "this is just a coincidence. We have a mountain town surnamed Bi. He also went to Beijing to find the market. He said I bought a booth here, and I dare not do it. You see, I can't sell it to you."

The booth bought by his fellow townsman was located at the Da Zhong Si dry vegetable wholesale market in Beijing. Cheng Wan Hung felt that he might as well try it in this market. So he spent 4000 yuan on the booth of his fellow townsman and began selling the edible fungus in Beijing.

Cheng Wanhong's younger brother Cheng Wanyong: "at that time there was no money, which had money, that is to say that the old home to buy a little bit, make a little bit, make some points later to sell to Beijing, after the sale, then the remittance is not so convenient now, after the sale, the stalls were locked, after the lock back, back home, then take the money to buy, buy and sell again."

Although the stalls are small, the days for sale can be longer, customers are increasing, and sales of Auricularia auricula have also increased. Just when Cheng Wanhong felt that the business of Auricularia auricula was getting better and better, a big client who had worked with them for some time put forward a request in Fujian.

Cheng Wanhong: "they did a great job in the later stage, saying that the goods went back to sieving and selecting, which cost manpower and material resources. He said that the wages of the workers in Beijing were also high, and he said," can you clean the goods for us again? "

Removing the impurities from the Auricularia auricula has never been done by Cheng Wanhong. At that time, no fungus was removed from the market. But the customers in Fujian were very firm. They suggested that if they did not remove impurities from Auricularia auricula, they would no longer buy Cheng Wanhong's Auricularia auricula.

Cheng Wanhong: "at the end of the day, the boss to encourage us is also to establish a good relationship. He said that when the new fungus came down," I'll go to the northeast with you, and go to Heilongjiang to see it, then I will teach you how to choose. "

Fujian's customer surnamed Huang, in July 2000, when the new fungus began to buy, Huang boss arrived in Heilongjiang as scheduled. In Cheng Wanhong's home, Huang's hands-on teaching worker how to remove impurities from Auricularia auricula.

Ding Guihua, a worker in the fungus processing factory: "at first, Huang was the first to come."

Reporter: "did you know how to choose?"

Ding Guihua, a worker in the fungus processing factory: "at that time it was white spots, grass, when there were covered with white fungus and covered with fungus."

After removing impurities from Auricularia auricula, more than 3000 yuan is lost every day, and before the impurity is removed, the 3000 yuan is equal to the amount sold. Let Cheng Wanhong feel at ease is that after removing impurities, the price of fungus made by Huang boss is high, and every kilogram can earn more than that without removing impurities. Huang boss and Cheng Wanhong have been working together until now. The removal of impurities has attracted more dealers' attention, including Zheng Jiajiu.

Zheng Jiajiu, head of the business company: "when we first started the company, we went to Mudanjiang, Harbin to find Auricularia auricula, which is the origin."

Zheng Jia Long's main business is supermarket business. They bought Auricularia auricula from abroad and sent them to the supermarket after processing and loading. At that time, the quality of Auricularia auricula was uneven, and some of them were adulterated in Auricularia auricula. After meeting Cheng Wanhong, Zheng Jiajiu found the ideal supplier of fungus.

Zheng Jiajiu, director of the business company: "the quality of Auricularia auricula is good, dry and dry, there is no adulteration, no other processing."

From the beginning of the first 2000 pounds of fungus trading volume began, now Zhengjia long every year from Cheng Wanhong to collect millions of pounds of fungus.

Reporter: "how about the quantity of Auricularia in the supermarket?"

Zheng Jiajiu, the head of the trading company, said: "we can walk 2 million yuan in a month, that is, we can sell 2 million yuan for the fungus."

Reporter: "a month?"

Zheng Jiajiu, the head of the trading company, "yes."

Looking at Zheng Jia long, he sold the Auricularia easily to the supermarket and earned more profits than he bought the fungus.

To enter the supermarket, they first thought of being an unusual product on the market -- Compressed Auricularia auricula.

Cheng Wanhong's younger brother Cheng Wanyong: "this compressed Auricularia is a decade ago, but did not open the market, did not open the market in Beijing."

The reason why the compressed Auricularia auricula has not opened the market is that the mixing of the fungus with poor quality has hurt the hearts of consumers. Cheng Wanhong and his brother feel that more than 10 years later, consumers will forget those bad memories. Now that we can grasp the quality of compressed Auricularia auricula, we may be able to open up a brand new market. In 2003, Cheng Wanhong set up a processing plant for compressed Auricularia auricula.

Cheng Wanhong: "think of what way to get this fungus piece to be finished, so we begin to think, can we divide this fungus into a class, what kind of pressing block can do, and what kind of pressing block can not do."

Cheng Wanhong's purchase of Auricularia auricula is a connoisseur, but it really costs a lot of thought to choose raw materials suitable for compressed Auricularia auricula. In his eyes, there are three kinds of Auricularia auricula. What kind of Auricularia auricula is chosen to compress it?

Cheng Wanhong: "a spring ear, a ear, a autumn ear, three kinds, this spring ear big, good color, shape is also good, Fu ear, grow in hot summer, thin, also yellow, color is not good, autumn ears, autumn growth period is long, not big, and grow out is not too good-looking, the color is also very good, later chose spring ear and autumn ear two kinds of Auricularia auricula briquetting, put all ears out, no need."

In people's impression, Auricularia auricula is very crisp stuff. Does it become crushed after being compressed? Cheng Wanhong solves this problem very simply. After the compression is formed, the oven is dried in the oven, which ensures the shape and ensures the quality of the fungus.

Cheng Wanhong: "take out a piece."

Reporter: "how many people can eat this compressed?"

Cheng Wanhong: "this family has more than three stuttering words."

Reporter: "how big is this?"

Cheng Wanhong: "25 grams."

Reporter: "25 grams is enough for a family to eat?"

Cheng Wanhong: Yes, enough for a family to eat.

Reporter: "look too small?"

Cheng Wanhong: let's take a look at it. Then use hot water to soak and soak in hot water. "

Interviewer: can you expand it all in a moment?

Cheng Wanhong: "yes."

For more than ten minutes, the fungus gradually expanded in the bowl. From the water quality, we can see that after removing impurities, the Auricularia auricula very Clean.

Cheng Wanhong: "when you eat, you have to soak for half an hour or more, because the foaming time is a little longer, the foaming rate is good, and the taste is very good."

Now, the production of compressed Auricularia from Cheng Wan Hong has entered many supermarkets in the city, and has become a major source of profits, and another source of profit has been hidden by him.

Reporter: "how do you like this?"

Cheng Wanhong: "OK, this product is clean and clean.

"

Reporter: "just now said all bought 900 kilometers away?"

Cheng Wanhong: "pulled back 900 kilometers away, pulled the goods back, and now the family is not there." In stock "

Company employee Lu Wenfu: "we have reached the Russian border."

Reporter: "have all reached the Russian border?"

Company employee Lu Wenfu: "yes, Yichun used to go to Jiayin."

Reporter: "is this product so scarce?"

Company employee Lu Wenfu: "too tight and lacking."

900 kilometers away to buy Auricularia auricula, is there really a shortage of Auricularia? In a special supply agent for Cheng Wanhong, we learned another thing.

Agent Li Jungang: "now is not tight, there are plenty of goods, but now people are short of goods, and there are so many goods in the hands of fungus producers."

Why do Auricularia brokers store a lot of Auricularia auricula, and the reason is Cheng Wanhong's profit source. In 2005, there were many kinds of Auricularia auricula, and the output of Auricularia auricula was large, which directly led to lower prices of Auricularia auricula. As the saying goes, grain is cheap to hurt farmers. Many farmers did not want to grow Auricularia auricula in 2006.

Cheng Wanhong: "in 2005, when people blindly planted and planted too much, later I investigated 2/3 of the ordinary people not to plant, and the remaining 1/3 of the people also halved, the output in 2006 is these, so this year's goods are definitely not enough to sell, so this year's inventory is more, all the funds are fully inventory, and from the credit cooperatives to lend some of the funds, are also in stock."

To put all the money on the goods, it seems that Cheng Wanhong is right. market Judgement. While buying and selling, Cheng Wanhong made the profit of Auricularia auricula extremely high.

Reporter: "is the price up now?"

Cheng Wanhong: "the price has risen, and a catty has risen from 18 yuan to more than 25 yuan, and the good has more than 30 yuan."

Now, Cheng Wan Hong relies on the judgement and operation of the Auricularia industry and has gained fame in the industry. But he is also very low-key and has been avoiding the problems of annual sales and profits. In a brokering population that can be supplied to him, we may be able to understand the wealth created by Cheng Wan Hong in the common industry of Auricularia auricula.

Agent Li Jungang: "like the goods in the hands of big brother, all of them are seventeen, eight and 20 yuan. They are 10 tens of thousands of pounds. He makes five million yuan, seven million and eight hundred thousand yuan. No problem. Like he earns 3 million and 200 yuan a year, it is very common. We earn small money."