Animation Driven Children's Clothing Brand Shishi Enterprises Are Still Fumbling.

At present, China's children's clothing enterprises have gone through the embryonic stage of the early stage of entrepreneurship. brand and Originality Leading spring. In the face of opportunities and challenges, many competitors in the same industry are eager to study new profit models and creative points, trying to stimulate the desire of the market, but independent innovation requires strong scientific research and development capabilities, aiming at the children's clothing market of Shishi. Animation drives children's wear Can it really happen overnight? With this question, the reporter has visited recently. Shishi children's wear market 。

　 Brand children wear cold

It is reported that the children's clothing market is mainly targeted at the youth group under 16 years old, the current number is about 300 million, which accounts for about 1/4 of the Chinese population, while there are 4.4 children's clothing enterprises in the whole country, and only 193 families have real brands. Data show that most Chinese enterprises do not yet have the strength to brand marketing. Most enterprises are still in the stage of product production, without the absolute dominance and discourse power of the market.

"Shishi children's wear market is very large, but most enterprises still sell much, how much is it, general customers to buy goods, or first consider the price." Feng Li children's clothing market, a children's clothing shop owner told reporters.

Although children's clothing is rich in style, there are also some brands that call names. But these homogenized brands are often cold, and cheap and quality brands are quite different, but there is a good turnover.

　 Success is not always duplicated.

According to the analysis of population experts, after 2010, China will enter the peak period of children. In the face of material prosperity, children will no longer be short of clothing and clothing. Optimistic market outlook shows that 500 billion of children's clothing market share is waiting to be filled. At that time, parents of "post-80s" will play their good modern vision and consumption potential, and choose more fashionable and emotional children's clothing for their children.

At present, the combination of animation and children's clothing, and the extension of value through cultural marketing, has indeed made some enterprises taste the sweetness. For example, the "jubilant and grey wolf" that has earned a lot of money in this way has long been a textbook case.

However, success is unlikely to be duplicated, and the Guangdong original power Culture Communication Co., Ltd., which has launched the "happy and big wolf", has brought together a large and excellent creative research and development team. The animation industry has opened up the children's business market and hit many "soft spots" in the Chinese cultural market. How many enterprises in China have such strength?

At present, Shishi children's clothing has gone through the immature stage of the initial stage of entrepreneurship, but in terms of technology research and development and creative design, it has not been able to support the banner of the industry, and it must be constantly honed and accumulated.

　　 Who wears or does not wear children?

The absolute separation between buyers and users is a difference between children's clothing and other clothing. Because buyers are parents and users are children, parents often do not understand what children really like, which is likely to lead to embarrassment of "children not fish". Naively think that animation can be bound to the child's aesthetic field of vision, may be too simple, at the same time, today's animation market update too fast, new and old children may have forgotten today, if there is no ability to sustainable development, some children's clothing business animation shape is likely to become a "bright future" in a short time.