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    Yang Haoyong: The Future Classification Market Will Be The Only One.

    2010/12/29 14:07:00 202

    Fair MarketYang Hao ChungFuture Classification Market


    December 29th,

    Fair market

    CEO

    Yang Hao Chung

    In an exclusive interview,

    Future classification Market

    The overall pattern of the domestic classified information market will tend to be stable in the next three years, excluding the intervention of other Internet giants.

    But it will not be a situation of tripartite confrontation. It is very likely that one of them will take up the market share of 70%-80%.


    "The future classification market will be the biggest."


    If the Internet is driven by the industry of information and entertainment in the first 10 years, then, in the next 10 years, "life information service + e-commerce" will be the biggest driving force for the development of the entire Internet industry. The severe evolution and reconstruction of China's Internet classified information industry in 2010 is endorsing this proposition to some extent.

    A glimpse of the development path of the fair network as the leading enterprise of classified information industry in 2010 may show the unprecedented hurricane driving posture of classified information industry.


    Integration 263 online: drunken man's intention to "resources"


    Since the birth of classified information in 2005, its elimination, merger and integration is a war that can not be seen.

    Ganji's 263 acquisition in 2010 was called the classic industry. In January 8th, when the fair began in 2010, the company has reached an agreement with the capital Online Network Technology Co., Ltd. to buy the 263 online website of the capital online.


    When the lens of time was pulled up to December 20th, the official micro-blog of Ganji network informed that "Ganji network has successfully imported the classified information users and contents of 263 online into the fair."


    The public opinion here believes that the "classified information network with the function appeal of life service information release and inquiry" will inevitably face various obstacles such as Internet users' habits, interface pfer, brand identification and so on. The successful acquisition of 263 online will be a classic case of Internet Internet acquisition.


    20 million U.S. dollars to start sorting industry financing war


    Capital as a catalyst for the development of Internet industry, once injecting classified information industry with broad application prospects, it is bound to ferment well, and accelerate the development of the industry.

    In May 31, 2010, Ganji announced that the company successfully completed a financing from NOKIA Growth Partners Fund and blue chip venture capital of nearly US $20 million.


    Ganji network is mainly used for market promotion, regional cooperation and channel expansion, and is closely cooperating with local partners in various regions, enabling users in vast areas of China to enjoy convenient local life information services.

    Ganji also used the money to "strengthen product and technology research and development, and enhance website user experience".


    Ganji network's financing has been evaluated by the industry as "unveiling the financing feast of classified information industry". As we all know, the classified information website of 58 cities and people's network has won the favor of capital in 2010 degrees to varying degrees.


    The driving role of capital injection has obviously been reflected in the revenue data of Ganji network. According to the latest public data of Ganji network, the total revenue of Ganji network in 2009 is 19 million, and it is expected to reach 80 million in 2010, and the target of 170 million will be achieved by 2011.

    As for the wireless Internet strategy, Ganji network is also a carrier of capital, and is fully committed to wireless client products.

    {page_break}


    The first battle in the wireless battlefield: activate millions of people in two months.


    "The network company without wireless strategy can not be regarded as a real Internet Co, and the decisive battleground of classified information industry is on the wireless Internet."

    - Ganjie, co-founder and CEO of Chung Chi network, has made numerous public statements.


    In the field of mobile clients, Ganji network became the first innovator to eat crab. In September 15, 2010, Ganji network successfully developed and launched the first mobile phone client covering all platform operation systems and multi brand mainstream models.

    At the same time, Ganji network is ambitious to say that the mobile phone client of Ganji network strives to "install every mobile phone client in three to five years".


    Yang Haoyong said: "mobile Internet based life service information has become an indispensable part of people's life.

    Mobile Internet applications are absolutely not a simple pplant of traditional Internet applications.

    Mobile, seamless, timely and portable applications have become the most urgent application needs of mobile Internet users.


    Data show that the mobile phone client in the industry launched the "ready to go Life" beta version. In September 1st, it launched 3000 users' activation on the day of its release in September 1st, and the "daily life" was launched on September 15th. Its client day activation volume has exceeded 10 thousand times, increasing by more than expected.

    At the end of September, the total number of activates reached 300 thousand times, and in October, there were 435 thousand new subscribers. By the end of November, the total activation volume of the mobile phone client has exceeded 100 million, and it has developed rapidly.


    In fact, the client strategy of Ganji network is considered to be "occupy the strategic commanding height of the wireless field", and set up the absolute leading position of Ganji network in the classified life information field at one fell swoop, and set up a benchmark for the wireless strategy of the same industry.


    Then in November 17th, 58 cities followed the announcement of the mobile client area. In December 21st, the people's network also announced that it was about to launch a mobile client product based on Android and iPhone platform.


    "The future will be the only one."


    When the company chooses to go public, it is a comprehensive consideration. If the listing is the best choice for the company, then I will do it.

    Taobao has not been on the market for so long, and no one has denied that it is a very great company. So has our team.

    For the market, the company should go to a fairly good scale next year, conform to the listing standards, and should also be able to do it. In the year after next, we can not see clearly, and concentrate on doing things well in the first half and second half of next year, which we need to do very much now.

    Yang Haoyong's acceptance of public interviews here showed a good style of development of the fair, pragmatic and passionate.


    "Focus on everything and start small" has always been the style of Yang Haoyong, the head of Ganji network.

    According to the industry commentary, "on the specific tactical implementation, Yang seems to be more cautious and treading on thin ice for the so-called" long-term plan of five years or even ten years "which is prevalent in the industry.


    For the competition of the same industry, Yang Hao's confidence is obvious: "the domestic competition for classified information market has not yet got rid of the stage of the horse race, the whole market is growing so fast that the final decisive battle can not be quickly struck."

    He stressed here that "in the next three years, excluding the intervention of other Internet giants, the overall pattern of domestic classified information market will tend to be stable.

    But it will not be a situation of tripartite confrontation. It is very likely that one of them will take up the market share of 70%-80%.

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