China Accessories Industry Exhibition Is The Label Of Development.

Recently, a number of professional exhibitions, including China international textile fabrics and accessories (Qiu Dong) fair, China garment accessories Summit Forum and new products exhibition, have been launched, attracting many excipient industry giants to compete.

The excipient industry exhibition focuses on attracting a large number of enterprises in the excipient industry to provide a multi angle and all-round cooperative screening platform for garment enterprises, as well as a follow-up force for the rapid development of the garment industry. In 2010, the excipient Industry Exhibition began to enter the "passionate burning years" to avoid the infiltration ability and propaganda ability of the exhibition itself. The new focus of the excipient industry exhibition is: the label of China excipient industry development.

Brand power passion: innovation warming

Recently, the exhibition of accessories industry has been constantly showing brand strength. Excipient Enterprises Participating in the exhibition has injected new vitality into the domestic accessories industry, and has also provided excellent partners for the garment industry. The constantly emerging products are the foundation for the development of excipient industry. Among many buttons, zippers and accessories, there are still some highly technical products, which are admirable except for the "artwork".

Emerging new technology patents reflect the pursuit of innovation in detail. Like the shoulder, to satisfy Consumer Demand, changing the flat, lifeless shape of shoulder pads, the SOGO SOGO design shoulder pads as a "shoulder shoulder" shape, so that the shoulders of consumers look wider and more plump. Like buttons, the buttons on the market are mostly made of four holes and two holes. The buttons are not stable after sewing, so it is easy to break from the buttonholes, making consumers headache. Based on the theory of "the most stable triangle", Ningbo's SOGO Cable Co., Ltd., based on the theory of "the most stable triangle", made the button into three holes, and successfully solved the stability of buttons. Through the design of these small details, SOGO is striving to meet the needs of consumers while upgrading the product quality and opening the market at home and abroad.

At the same time, excipient products are also keeping pace with the times. Under the trend of environmental protection, natural materials and ecological finishing are not new terms in the excipient industry. Excipient enterprise Start pushing new products. A comfortable leather lining, a natural material button and a harmless zipper for the skin were developed.

Take interlining as an example, the hot press interlining, water-soluble interlining and green environmental protection products are popular in the market. This is a development focus in recent years, and is concerned by many accessories manufacturers. Other accessories such as lining materials, zippers, metal fasteners, thread belts, trademarks, flocs and bedding materials are also in line with the trend of the fashion, functional, health and environmental protection.

At the same time, a fashion show and a new fabric ordering conference and accessories industry exhibition are being held. Meanwhile, accessories products are constantly developing and innovating, but they are more low-key.

Quality passion: strict quality control

The overall size of excipient enterprises is generally small and the market is not standardized. When finished garments are unqualified due to labels, sewing lines, lace contain prohibited substances, flammability is not up to the standard regulations, and so on, resulting in "erroneous" business loss has been countless. Therefore, under the competitive foreign trade situation, the low-end export routes are no longer applicable. Most accessories enterprises have realized this, while expanding the domestic demand market, they began to work hard to improve the technical content of products, and put more emphasis on the strict control of product quality.

"The exhibition has become a world-renowned and influential professional exhibition, exhibitors can reach more buyers, not only to expand brand awareness, but also directly or indirectly improve the quantity of orders." Speaking of accessories industry exhibition, Guangdong Yong Heng ribbon Co., Ltd., deputy general manager Zhuang Ming Zhang think so.

In recent years, the rapid development of domestic excipient enterprises is obvious to all, not only in terms of product quality and popularity, but also on the service of downstream customers. Chuang Ming Zhang said, in fact, the innovation of excipient products is mostly changes in details. For example, the jacquard craft is more elaborate than before. The skipping ribbon can choose different position of needle jumping according to the customer's requirements. Don't underestimate these subtle changes, they will bring unusual convenience to customers. For example, the "Yong Heng ribbon" brings three categories of new products, such as the colored hat band, the weaving belt and the special ribbon, at this year's accessories industry exhibition. They share the same advantages. They are products with small market supply, differentiated products from traditional products, more diversified specifications and low prices, which are catching the diversified needs of clothing brands.

Platform passion: infecting overseas enterprises

Domestic and foreign exhibitors who have been baptized by the financial crisis are more focused on the research and development of new fibers and new technologies, and their continuous exploration in product design and innovation. In the first half of 2010, when the textile industry was getting warmer, many textile enterprises in China introduced advanced equipment and technology resources, and intensified efforts in personnel training and product research and development.

Overseas textile enterprises generally believe that China's textile enterprises are growing rapidly, and Chinese consumers have a stronger sense of trend. China has become one of the most valued markets for overseas enterprises. 2010 China international textile fabrics and accessories (Qiu Dong) Fair has gathered 774 overseas enterprises from 9 exhibition pavilions from China, Taiwan, Korea, Japan, Italy, Germany, Thailand, Turkey, India and Indonesia. 8 companies from Italy Vieira region will jointly exhibit high-quality men's wear fabrics at the W1 Museum of Shanghai New International Expo Center. In addition, there are also exhibition groups featuring Invista exhibits including Austria Lenzing exhibition group, Invista exhibition group, Korea Korea exhibition group and American Cotton Association. Intertextile autumn and winter fabric exhibition has also become an important platform for many international brand clothing enterprises to understand the development of accessories and purchase.

Green passion: shouldering the responsibility of environmental protection

Recently, many accessories enterprises have talked about the most popular topic: environmental protection. This is because the development of the excipient industry is inseparable from the development of the garment industry. With the improvement of people's living standard and cultural taste, the dressing concept has also undergone new changes. It has changed from the traditional emphasis on solid and durable, cold and warm protection to today's advocacy of fashion freedom, sports and leisure. The concept of "green products" and "eco textiles" has also been deeply rooted in the hearts of the people. It will certainly require accessories to meet the needs of garment performance while developing towards high technology, functionality, green environmental protection, and information technology. {page_break}

In addition, excipients also undertake more and heavier responsibilities, and a small auxiliary material is not qualified, which is related to the whole garment or even the entire clothing brand. Therefore, from any point of view, the health, safety and environmental protection of excipient products are imperative and urgent.

Although there are still some excipients, the products produced by enterprises, heavy metals and free formaldehyde content have varying degrees of exceeding standard, but more enterprises have mentioned this task to the top priority.

For example, the products of the grand zipper have been confirmed by Tianxiang certification and OEKO-TEX100 certification, and passed the detection of famous brands such as LEE and Columbia. YKK has specified the environmental indicators from the beginning of the plant construction, all the processes should comply with the environmental protection standards, and the enterprise production base realizes zero emission and zero pollution.

Service passion: one-stop concept "rampant"

The latest form of accessories industry exhibition is one-stop service. This provides more convenience to customers who love more clothes.

One-stop service is not an excipient enterprise to expand product line without limit to meet the different needs of customers, but a kind of joint service. The subsidiary enterprises can produce their own limited products, and cooperate with other accessories and accessories enterprises to jointly meet the service of clothing enterprises.

For example, when an enterprise produces only interlining, when the customer needs three kinds of products, such as linings, zippers and clothes hangers, the enterprise can not satisfy all the needs of customers. At this time, the interlining enterprise can go to find one or several enterprises that run zippers and hangers, and form partnership with them to provide products for customers. When customers need more interlining, zippers and clothes hangers, the company can buy products from interlining products for partners to customers, breaking the limitation of single lining business, and enriching the categories of products that can provide auxiliary materials, so as to better meet the needs of customers.

The emergence of one-stop service shows that the excipient enterprises pay more attention to the needs of garment enterprises and provide more comprehensive services for garment enterprises. Service is no longer just a slogan, it is more practical.

The one-stop service of excipient enterprises has solved the problem of complex multi class excipients procurement, which has saved time for garment enterprises, improved efficiency and made procurement more convenient. At the same time, it also helps to improve the synergy and overall effect of garment accessories industry. For the excipient enterprises themselves, this strategy provides customers with high-quality value-added services, effectively retaining customers, so that customers have a high degree of trust and brand loyalty to them, thereby enhancing their competitiveness. For all parties involved, they can share their customers' resources and expand their own sales, so as to form a mutually beneficial and win-win relationship.

It is brand strength, quality assurance, technological innovation, service standing, or advocacy of environmental protection concept. Today's excipient industry exhibition is not only a purchasing platform for apparel industry customers, but also a significant label for the development of excipient industry. Walk into the excipient Industry Exhibition and go into the smelter of China excipient industry. We hope that this passion can burn longer.