Textile Enterprises: Struggling For Pformation

With the continuous improvement of the international economic situation, China's textile industry is gradually going out of the trough, but textile enterprises are still facing many market pressures due to the impact of rising raw material prices, increasing labor costs and RMB appreciation.

At the sixteenth China international textile fabrics and accessories (Qiu Dong) Fair held recently, the reporter found that the market pressure faced by Chinese textile enterprises is quietly fading down, and many enterprises have played a role in the international and domestic markets.

The head of a fabric exhibiting company sighed with emotion: "in today's global economic integration, there is no longer the" internal and external trade "division, the market is integrated, and the integration of resource development channels is an important measure for Chinese textile enterprises to deal with the new market situation.

China international textile fabrics and

Strong and strong joint layout of the world

At the current fabric exhibition, Guangdong Foshan Zhixing Textile Garments Co., Ltd. and Japan

Futian industries (Group) Co., Ltd., a garment manufacturer providing fabrics for 40 countries in the world, has launched the 2011 autumn and winter series of new fabrics, which are mainly focused on spinning and finishing. At present, the diversified products of environmental protection, comfort and function not only lock domestic market, but also hope to radiate international through this exhibition platform.

The company's staff told reporters that Futian industries, while investing in resources to develop new fabrics, actively worked with retail enterprises in the industrial chain to cooperate with international buyers to speed up the process.

We hope to open domestic letter of credit system.

Zhangjiagang Jinling Textile Co., Ltd. is a main export enterprise, accounting for about 62% of export sales.

As the export customers are basically locked up with large customers, the international financial crisis has little impact on the foreign trade of the company.

Zhang Xiaohua, deputy general manager of the company, talked about the company's domestic business. He said that compared with foreign trade, it was a long time to do business with domestic brands, which is the most intolerable for enterprises that are accustomed to the framework of foreign trade letters of credit.

It is hoped that the domestic letter of credit system can be opened up and the market environment improved. This will help foreign trade enterprises to expand the domestic market.

Zhang Xiaohua said: "in terms of foreign trade channels, we upgraded our customers this year, mainly in the US and Europe as a supplement."

Now it seems that the centralized layout is not conducive to the enterprise to avoid risk.

At present, we have begun to shift the focus of the market to Japan, so that the customer structure is more hierarchical.

Taonan Heng Sheng Wool Textile Co., Ltd., the ratio of internal and external sales is 9:1, the company manager Liu Xichun said: "although our foreign trade capacity is only 10%, but this is 10%, it shows our confidence in further expanding the international market."

Ningbo YOUNGOR Sino Japan Textile printing and dyeing Co., Ltd., which has been exhibiting for several years, is still mainly exported.

"After all, we have stable customer base abroad, and we are also working hard to expand our domestic market."

The relevant responsible person said that the domestic market has been very strong, especially under the stimulation of the national macroeconomic policy, domestic demand will be a new profit growth point.

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Began to tilt towards domestic trade

"The continuous improvement of the quality and design requirements of clothing products by Chinese consumers brings unlimited business opportunities to the global fabric suppliers."

Wen Ting, general manager of Frankfurt Exhibition (Hongkong) Co., Ltd.

At the Expo, not only overseas fabric exhibitors have a liking for the Chinese market, but also many local textile enterprises begin to tilt from foreign trade to domestic trade.

Wang Yi, assistant general manager of Jiangyin Huafu textile and Garment Co., Ltd., a exhibitor, told reporters: "the proportion of the company's internal and external sales this year is about 2:8. Next, the proportion of domestic sales will gradually increase.

Through the inspection of the domestic market, we find that the quality requirements of domestic products are not lower than those of export products, and the quality of domestic products and profit margins may be greater.

It is also understood that, as an attempt, Huafu textile has started business cooperation with many domestic garment brands since the second half of last year. Nine Mu Wang, gifted scholar, seven wolves and YISHION have become the strategic partners of Huafu textile market.

Liu Xichun has a unique view of the domestic market: "with the continuous development of the western development, the demand for traditional worsted fabric and wool blended products will have a sustained growth period in the Midwest of China.

In addition, from the needs of variety and flower color, the eastern coastal developed areas will also show the demand trend of high-end varieties.

YOUNGOR Sino Japan Textile printing and dyeing Co., Ltd. also hopes to quickly occupy its place in the domestic clothing market with high quality and low cost.

Layout of the global, "Lazi" domestic trade, Chinese textile enterprises no longer adhere to one side.

The interpenetration of internal and external markets creates more business opportunities for Chinese fabrics.

As Song Xiang, manager of Foreign Trade Department of Jiangsu Magnolia textile printing and dyeing Co., Ltd. said, "now it can not simply be sold domestically or foreign trade. For the fabric enterprises, the fabric may be sold to the garment enterprises for export purposes, and others' foreign trade may be the internal sales of their own enterprises."