Specimen Significance Of Wuxi Hai Lan Group'S Strategic Transformation In The New Era

In Wuxi, Hai Lan It is a word that is rising with heat. It conveys a surge of passionate enthusiasm, presenting a persistent development of an enterprise and a group of people, constantly denying ourselves and pursuing excellence forever.

　　
Jiangyin Xinqiao, an increasingly "Westernized" town in the south of the Yangtze River. There is a 6 lane highway 2 kilometers away from the center of the town. It passes directly through a stone arch bridge without a gate bar and directly enters the Hai Lan group. President Zhou Jianping is proud to say that Hai Lan has no gate, only a doorman. This is also true. Hai Lan group A gesture: open the door to accept new ideas, to accommodate the broad mind, in the era of moving the key nodes, and nurture new vitality.

　　
A man of production will earn three money by doing second birth.

　　
At the forum held recently by people from all walks of life in the Wuxi 12th Five-Year plan, Hai Lan group Zhou Jianping, the helmsman, spoke as a representative. He said that the transformation of Hai Lan group can be summed up in a sentence: a man of production produces three production money. This sentence has aroused many people's feelings.

　　
In the tide of reform and opening up, "the production of people doing the second production" covers the process of township enterprises' self negation, self elimination and self enhancement relying on their own efforts, representing the path of development and development of South of Jiangsu township enterprises born in rural areas and longer than the market. The seemingly easy words of "making three money" imply great courage in the transformation of enterprises, reflecting the strategic vision of entrepreneurs.

　　
Compared with the third woollen mill in Xinqiao Town, which was contracted by Zhou Jianping in 1988, and the resulting "from the birth". San Mao Group "Today's" Hai Lan Reputation is outside. As early as 2000, Hai Lan group It is no longer a traditional home enterprise. 70% of the output of the enterprise is not based on wool spinning, but from clothing brand and chain operation. The biggest highlight is, of course, the "Hai Lan home" that is familiar with the phrase "man's Wardrobe".

　　
At the headquarters of Hai Lan group, there is a flagship store of "Hai Lan home". In the more than 1300 stores in China, only the clothes of this shop can be sold at a special price. A lot of people come here every day, most of them arrive at " Hai Lan "To travel."

　　
This is also part of the "three production" earned by Hai Lan. In 1999, Zhou Jianping knocked down the more than 20 thousand square meter workshop and built the Hai Lan Industrial Park on the site. People who have experienced the style of "industrial tourism" have been impressed by the wonders of Rome: a stone pillar, a huge dome, a tall European architecture, a bronze knights with a spear or a knife. Some media commented: comparing the simple factory building style of other enterprises in the town, the Hai Lan Industrial Park is like an elegant lady wearing a gleam evening dress. Here, visitors can not only visit the modern Hai Lan International Convention and Exhibition Center, but also watch the wonderful performance of the Hai Lan group amateur young women's Art Troupe and the largest business management band in the province.

　　
Zhou Jianping will Hai Lan group The transformation and development of many years has come down to "two faces". "Two sides" refers to the economic and cultural aspects. The "three knives" refer to the leading position of enterprises in the wool textile industry, the unique brand chain operation mode and the enterprising capital operation.

　　
One of these "knife" edges is "Hai Lan's home". Zhou Jianping said, "Hai Lan's home" is a management and business oriented brand. It relies on a dumbbell model of management, standardization, R & D and terminal to achieve "no increase in fixed assets, and no increase in current capital and tax revenue". Last year, "Hai Lan home" sales increased by more than 60%, only the headquarters of the "Hai Lan home" flagship store, a year sales volume of 50 million yuan. It is estimated that the sales of Hai Lan home will exceed 10 billion yuan by 2013.

　　
In the eyes of the insiders, this is not only an industrial upgrading, but also a revolution. It has opened up the terminal channel of the clothing industry: Hai Lan has built a relatively complete industrial chain, and through controlling the form of logistics and distribution, firmly controls the dominant power in its own hands.

　　
This innovative business model has been controversial, but Zhou Jianping said: "we speak with taxes. The tax we are paying this year is expected to double that of last year, which best reflects profitability and operating conditions.

　　
Xie Ming, President of Jiangsu Textile Industry Association, summed up its successful experience in three brand new developments: first, the new format; a fabric manufacturer characterized by new retail formats, creating new channels for brand building; two, new technology, and "Hai Zhi Jia" launched the "sea only" machine washable woollen suit, breaking the limitations of high-grade woolen suits only to dry cleaning; three, creative new, Hai Lan group, through a series of universities with China to create "China clothing creative design Hai Lan Internship" activities, to cultivate the stamina for independent innovation of enterprises, and become an important measure to enhance brand.

　　
Enterprises have to transform and entrepreneurs need to transform.

　　
Zhou Jianping is in love with horses now. The staff around him said that Zhou had to ride a horse for half an hour every day. Where do we ride horses? It's at Hai Lan's own racecourse.

　　
In September this year, Hai Lan International Equestrian Club was formally established. This has also become a training base for Jiangsu Equestrian Team. Riding a horse, a beautiful rider with beautiful clothes, and bringing the modern equestrian sport originated in Europe into Hai Lan. Blonde foreign coaches, more than 170 pure blood Yanmar, and more than 80 young men and women riders make the new tourism scene dazzling.

　　
Jump out of "second production" to enter the modern service industry that can gather global resources. Hai Lan group Take the lead. Investing in modern sports, expanding the "horse culture" effect and strengthening the "horse culture" industry is a new move for the strategic transformation of Hai Lan group.

　　
Equestrian performance originated in Europe, so Hai Lan keeps improving in detail, all in accordance with European standards. Now, Shen Houfeng, deputy director of the office of president of Hai Lan group, which is quite familiar with the "horse culture" industry, introduces that the smallest ornaments in every gallery are shipped back from Europe at the Hai Lan racecourse. Only the input of quartz sand and skid bands on the performance venues reaches 20 million yuan. All these products need to be ordered from abroad.

　　
"Horse culture" once again expanded the connotation of Hai Lan industrial tourism. As early as the beginning of 2002, Hai Lan's "industrial tourism" was officially identified as the first national demonstration site. Now, tourists are more attracted by "horses". Zhou Jianping said that now the horse ranch is also free to the surrounding masses. Looking at the beautiful ocean horse and sitting in the European style carriage, it has become a new conversation for the surrounding residents' happy life.

　　
It is said that Jiangyin enterprises "play capital" very much, and Hai Lan is no exception. As a member of the famous Jiangyin plate, Hai Lan group has started capital management in 2000. At present, there are more than 20 projects to complete the investment. These projects will become the solid foundation for the future contribution and upgrading of Hai Lan group and the realization of the headquarters economy. At present, Hai Lan investment projects have more than three listings every year.

　　
The realization of the "one production of people to make the second production to earn three production money", Zhou Jianping did not stop. He said that if enterprises want to transform, entrepreneurs must first transform, turn from the concept, the way of thinking and the knowledge plane. Township entrepreneurs can retain the true colors of farmers, but only with the minds and thinking of modern entrepreneurs can they lead the transformation of enterprises.

　　
To start again, we should use "three people" to make "three production money". Zhou Jianping once again took precautions. He said that the transformation of talent structure can promote the transformation of the enterprise industry, while the increase of white-collar workers is the embodiment of the transformation and upgrading of enterprises. In recent years, Hai Lan has changed the talent structure through stabilizing personnel and increasing the number of white-collar workers, from the proportion of 15:85 of the original white collar blue collar to the current 30:70. In the next five years, the number of white-collar workers in Hai Lan will increase to 10 thousand, and the ratio of blue collar to 1:1 will be as high as that of blue collar.

　　
Recently, Hai Lan has drawn up a "Phoenix plan": from this year, every year, he recruited excellent masters and undergraduates from the top universities in the country. Zhou Jianping had an interesting analogy: he thought that when talents were just introduced, they were called "Flying Pigeon cards". After the edification of the corporate culture and the integration of them into the real sea Lanzhou people, the identification with company's development ideas had feelings for Hai Lan and their pursuits for their careers. At this time, they were "permanent cards". Finally, these talents had high loyalty to the company, and at the same time they could fly very high and beautiful, which was the "phoenix card".

　　
On the Christmas Eve, those who came to apply for the job accepted Zhou Jianping's interview. Yu Hongna, a girl from the northeast, said: "we feel that there is great room for development in Hai Lan, and the work is very dynamic."

　　
This is what Hai Lan people do. Zhou Jianping, who was obsessed with photography when he was young, now takes a long time not to take his camera. He says he does not need "quiet" things now, but rather needs passion.

　　
"Youth flying, flying over the blue ocean, the same dream, always fascinated by people." The song of Hai Lan sang like this. This song, written by Zhou Jianping himself, was originally written to the "San Mao Group". The song "sea" chanted repeatedly, finally became the symbol and symbol of the new company. In the History Museum of Hai Lan, there is a striking "time" on the first wall: 1988. Hai Lan, who is 22 years old, gives inspiration to people through his unique development process: ambition is not on the high road of transformation, everyone has his own "adolescence".