In The Last Business War Of 2010, The Peak Time Of Shopping Malls Was Much Earlier Than That Of Christmas.

Last night, the last gathering in 2010 was in downtown area. Jiefang Road Business circle, Di Dang business circle and Ke Bei business circle opened at the same time. The same "full reduction", coupons promotion, the same lottery, the same hot dance performance...... However, compared with the business war on Christmas Eve, the rush hour of business war at the end of last year was much earlier than that of Christmas.

　　 Businesses are strong. brand Business weakness

Parkson bought 180 yuan for 400 yuan, 2011 yuan for 518 yuan, and Guo Shang run and "full 400 reduced 330", "1000 to send 260 shopping vouchers"; and thousand department stores "99 99 minus 50"... Businessmen Discount The intensity is indeed the lowest in a whole year. On the basis of Christmas, there are varying degrees of giving up again.

However, in the brand counters of major businesses, these huge profits have disappeared. The number of brands participating in the lowest discount is very limited. Most brands have gone up by 95% off ~1 discount during the Christmas season.

A senior member of the department store told reporters that "during the 25 months of December 24, 2010 ~12, the annual profit margin of the brand has generally been completed ahead of schedule. This time is the time to make substantial profits to consumers. In December 31, 2010, ~2011 January 3rd is the beginning of a year, except for second years of goods that can be cleared and cleared, and the commodities that need to be sold for second years are making money at the beginning of the year." This is the main reason for the disequilibrium of discount information in shopping malls and brands.

　 Shaoxing merchants look down on "inter year shopping"

Hangzhou and Shanghai merchants have launched "40 hours without closing" and other inter year shopping mode, but few merchants in Shaoxing have tested the water. Last night, in addition to Parkson to meet the outfield's new year's party, the business hours were delayed to a little.

During the Christmas season, Wanda, who had not been closed for 36 hours, did not have any time off activities last night. The only test water is Shimao Baisheng, the band solo, vigorous dance, cartoon character gifts, LED reciprocal countdown, New Year bell and other activities staged in an attempt to save the customer to the next year. But actually, from 21:30, the flow of people began to drop sharply. At 23, there was only a salesperson in the shopping district except the third floor of Shimao movie city.

　　 People in Shaoxing prefer to spend money on Christmas.

If the peak of passenger flow on Christmas Eve is at 22, the rush hour of new year's Day is two hours ahead of Christmas. During the interview, many consumers said that the atmosphere of shopping on New Year's Day was obviously not as good as Christmas. Many shoppers who came home before 22 o'clock indicated that it would be much more interesting to see the new year's coming with their families to see the new year's Eve party.

From the sales statistics of Guo Shang run and many years, the performance in December 24, 2010 has been the highest in a year. An industry analysis, "this is a special phenomenon in Shaoxing, many cities are new year's day more than Christmas." This is related to the consumption habits of Shaoxing people. People who have shopping needs at the end of the year will not buy them at Christmas, or they will buy them until the new year. Otherwise, they will go to Hangzhou and Shanghai to take advantage of the holidays to go to discounts and brands. Generally speaking, Shaoxing lacks the atmosphere of cross year shopping. "