Lv Wensheng: Video Advertising Is Not At The End Of The Bud.

Exciting network CEO Lv Wensheng

January 5th news, yesterday afternoon 2:30, video website

Earlier, insiders thought that domestic

Lv Wensheng said that the video website's payment mode is a traditional digital distribution mode, which is a mature business mode.

"PC based VOD (video on demand) is just a pitional business, and the real space for VOD lies in the TV and mobile terminals."

He stressed that the network will strengthen the client platform construction, but will not set foot in the terminal hardware.

"With the management of copyright environment and the convenience of payment channels, there will be a market for paying.

It may replace the street DVD market. "

Lv Wensheng disclosed that the 80% profit of the current excitement network came from the paid business.

In his view, the participants of the triple play aim at user fees rather than advertising.

In addition, Lv Wensheng claims that the excitement network will be listed in the form of a profitable video website.

"Both inside and outside the country may be selected."

Lv Wensheng believes that this year's video website will be the year of achievement. "Everyone will focus on improving customer value and pursuing financial performance. The large pattern of video websites has been established."

For the current popular video website value-added service mode, Lv Wensheng stressed: "value added service is only a supplement, and is the other way of conversion of residual traffic.

The mobile network insists on the mode of paying and advertising, believing that this is the ultimate choice of video websites.

However, Lv Wensheng also revealed that the excitement network will try value-added services, but it will basically cooperate with external partners.

"The location of the excitement network is still a white-collar crowd in the north of Guangzhou and Shenzhen. We hope we can find a value-added mode that matches them."

The following is a record of interaction between Lv Wensheng and Tencent micro-blog users:

Hou Pengfei: what do you think the future of VOD business will be? Will the space become bigger and bigger? Will the excitement network consider making end products?

Exciting network CEO Lv Wensheng: the business based on PC terminal is a pitional business, and the real space of VOD lies in the TV terminal and the mobile phone end.

The excitement network will strengthen the client's platform construction, but will not involve the hardware of the terminal.

Long Binghua: Lu Zong, many video websites in China say that paying videos should be paid.

Excuse me, can you receive money in the free internet environment of China? If you have to do it, is there any research data that can prove that users are willing to pay? How many users are willing to pay? Can this mode support the revenue of video websites? Or, how much do you expect to occupy? How much do you expect to earn? 80%: what kind of users are willing to pay? How much age and income level can they tell?

Excited network CEO Lv Wensheng: the 80% profit of the excitement network now comes from the payment business, which is a good illustration.

Users always have 2 choices, free, advertising, and payment, and get a good experience.

With the management of copyright environment and the convenience of payment channels, the market for paying is bound to exist.

It may replace the street DVD market.

What's more, the participants of the triple play aim at user fees rather than advertising.

Wang Liang (@fukeyou): Hello, Mr. Lu, I would like to know if your company has a listing plan. If so, I will choose which exchange to go public.

Also, have you started making profits?

CEO Lv Wensheng: there is a definite listing plan for the excitement network.

And we will go to the market with profitable video websites.

Both inside and outside the country may be selected.

Zhang Wei (@zhangwei): Lv Zong, after the first round of financing, how does the ownership structure of the network change? How many shares are there in each institution?

Lv Wensheng CEO: we have increased important strategic investors, shareholders with superior resources.

Zhao Yan (@superseven): can you talk about your views on value-added services in the video industry?

Exciting network CEO Lv Wensheng: video industry has 2 business models, pay and advertising.

With the possibility of online games, but in essence, between advertising and payment mode, I believe that with the completion of the construction of video website platform, we will converge business models, but the emphasis is different.

Sharing an open payment platform is an example.

Do you understand? (@maxhan): how will the layout of video website be divided next year?

Exciting network CEO Lv Wensheng: this year's video website will be the year of achievement, and the excitement network is no exception.

Everyone will focus on improving customer value and pursuing financial performance. The big pattern of video websites has been established.

Because the entry threshold is too high.

Zhao Yan (@superseven): Hello, I would like to ask.

What do you think is the mode of advertising + paying in video industry and the mode of user volume + value-added platform?

Excited network CEO Lv Wensheng: excitement network adhere to pay + advertising mode, I believe this is the ultimate choice of video sites.

Other value-added services are just a supplement.

It is the other way to convert residual traffic.

Zhang Yufeng (@someblue): Lv Zong, do you have any special view on profit mode of video website and profit time?

CEO Lv Wensheng: video website payment mode is a traditional digital distribution mode, is a mature business mode.

Advertising mode needs to scale profits, and it may be a while.

To let advertisers really realize its value, it also needs a process.

Hu Xiangbao (@taiyangfeixue): how do we view the Hulu mode of Qi Yi? Is there anything promising?

The excitement network CEO Lv Wensheng: HULU mode is essentially the mode of Internet TV, rather than the video internet. It is a good mode, but it depends on resources very much.

I believe it will be one of the successful modes of video industry in the future.

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Do you understand? (@maxhan): what is the hidden danger this year when the video website is developing rapidly?

CEO Lv Wensheng: the competition in the video industry has become more rational.

The goal is to go public, and the listing is standardized operation.

I think the hidden danger will be smaller than the "Warring States period".

The video industry has been developing for 5 years, and pursuing financial statements is an inevitable choice.

Zhang Boxin (@daxiongdeshige): how do you look at the videos that are playing three popular content on video websites? Is it to attract eyeballs and get more advertising fees?

CEO Lv Wensheng: three popular content does exist widely on the Internet, especially some employees pursue traffic, but I believe no video website will establish a business model on three popular content.

At least I will often ask for some inappropriate content to be replaced.

Zhang Yufeng (@someblue): I heard that the central Internet TV station is also in the stock market reform, ready to go public, and many video websites are listed. Do not know if there is any impact on the listing of the excitement network?

Lv Wensheng CEO: video websites are listed on the industry is good, because it means maturity and standardization.

Video industry has never been a zero sum game, so other websites can have a positive impact on the excitement network.

It is fundamental that we can make the market bigger and bigger.

Zhao Yan, @superseven (cross talk): through shopping and games.

Do you want to explore new ways of value-added services, or do you do them in these two ways?

Lv Wensheng CEO: we should go back to try to increase the value, but basically cooperate with the outside.

In fact, more value-added services depend on the location of the website.

The location of the excitement network is still a white-collar crowd in the north.

We hope to find a value-added model that matches them.

Lei Jianping (@skylei): compared with other video sites, the excitement network seems to have been very turbulent, and senior executives have been leaving.

I would like to ask how to develop new business under the condition of team instability.

CEO Lv Wensheng: in the past few months, we have adjusted our business, which is one of the reasons why people are getting in and out frequently.

People who leave the net are not lack of outstanding talents, but whether they can play the right role in suitable positions is a problem that every enterprise will face.

Perhaps too much attention is paid to performance and commitment. Too strict management is probably one of the reasons.

Guo Xiaofeng (@nirvana): what is the goal of the excitement network in 2011?

Lv Wensheng CEO: the key word of 2011 is "performance". We have been walking on two legs in pay and advertising mode, and diversified income is also one of our goals.

We will strengthen the payment of VOD services and mobile video services.

The brand and traffic flow of the portal is also one of the core tasks.

The development mode of exciting network has been quite unique.

Hu Xiangbao (@taiyangfeixue): how can we see the advantages and disadvantages of policy financing and overseas financing in the video website?

Lv Wensheng CEO: Internet development to today, the ownership of capital is not the most important attribute, we are looking for resources and synergy value behind the money.

On financing, we have no preference for ownership, purely commercial.

Yao Hongxi (@zhijian): Youku Qi Yi and so on are all considering the paid video business. What are the good measures to deal with the competition of other websites?

Lv Wensheng CEO: excitement network has been engaged in paying business for 5 years. We may know better where the users are willing to pay.

We will also make a differentiated layout in content. We are more willing to cooperate with Hollywood producers to pay for the business.

Of course, the past has been adhered to the positive edition, and it is also the advantage to cooperate with the strong business.

I've always thought that film and television are not the same as video.

The early video websites are all based on film and television, and the excitement network is no exception.

But the excitement network has positioned itself as a media website. While insisting on the long videos, we also hope to enhance our social influence through short news with news as the core.

I believe advertisers are willing to attach advertisements to film and television content, and to spread their brands through news video.

Therefore, the absolute confrontation between long video and short video does not exist, but websites will have different emphasis on their own resource advantages.

Fire spiders authorize -V (@mobileexplorer): do you think video websites have been exhausted in the direction of advertising profit?

CEO Lv Wensheng: the advertising mode of the video website has just sprouted, and there is no problem of end of life.

The pricing of capital market to video websites can support this point.

The future of advertising mode is limitless. We believe that advertisers will put the scale budget on the day of video website in the near future.

Zhi Chao (@ZHICHAO): where are the paid users and what age groups do they focus on?

CEO Lv Wensheng:

The content of the payment is still concentrated on the high-quality video content.

Payment is actually a differentiated choice. This part of the user is a corner in Pyramid. In China, the B2C payment business will definitely outweigh the B2B advertising scale.

But I believe that the outbreak of pay business will be realized on TV and mobile terminals.

Li Zhiyang (@lzy111848): where are these first bases coming from?

CEO Lv Wensheng: mobile video first, you can check the operator's monthly gateway data report.

VOD payment business is first based on the scale of our revenue, and is also recognized by the industry.