Hongkong Designer Shanghai Is A Smoky Fashion World.

Designer: Wu Junqi Hidy NG

The international advanced women's wear brand Hidy NG started in 2003 in New York, USA, and is a series of elegant banquet costumes. In the 2010 spring and summer season, the new scarf and accessories series was launched in Paris, France. The series is now sold in many senior department stores and famous boutiques around the world in the United States, France and Italy, including the COPAIS boutique in Hong Kong Plaza.

The infinite possibilities of fashion capital

Hidy NG how red is this dress brand? The Beverly Hills MaxField in the United States is sold, Paris's Le Bon Marche has been sold, London's Harvey Nichols has been sold, and Austria, Kalu, Kuwait, Italy, Dubai, Japan, Seoul, Singapore, Zurich, Copenhagen... In most high-end department stores around the world, Hidy NG clothes can be found, and from the creation of the brand to the global spread, it takes only seven years for designer Hidy Wu Junqi.

In the fashion capital of Hongkong, it seems to be full of possibilities to join the fashion industry. Hidy, a university student who studied business management at the beginning, was engaged in "professional counterpart" work. Only in the two years when he started working, his love for fashion became more and more strongly encouraged to switch to a favorite industry. During the day, he went to work in the daytime and studied in the evening. After that, he joined the present company as the chief designer of the knitting series.

Hidy NG's strong femininity.

Such a smooth transition and estimation from childhood to the United States can not be separated, talking about the beauty of childhood fun, Hidy still fresh and admire themselves. When she was four or five years old, her family prepared olive green clothes for her. She would rather die than wear. She kept making trouble for her family and bought a pink dress for her to go out. And the pursuit of women never stopped, after sixteen years of age never wear wave shoes and jeans, go out must be a skirt and high heels. At the age of more than 20, Hidy liked to attend all kinds of party. In order to get out of the place, he made his own clothes. The most exaggerated time was that he bought fox fur and homemade cheongsam.

In the fashion series of Hidy, you can also feel a strong feminine taste. Simple clipping, attention to detail and the use of gorgeous and comfortable materials make Hidy NG full of luxury. Because of the dislike of chemical fiber fabrics, all the clothes of Hidy NG are made of natural fabrics such as wool, cashmere, silk and so on. Only French lace is reluctant to accept chemical fiber material because of its inability to manufacture natural materials. As for how to use the fabric to create the texture of the clothes, it depends entirely on the designer's feel.

Hidy's brand name

For Hidy, there is no such thing as "this season's style" in her clothes. Because in her view, clothing is "eternal art crystal," and Hidy's design tends to be low-key and luxurious and romantic, because personal style is strong and collectible, so that clothes can be worn every season.

Of course, the price of clothing that can be Collectible is of course not bad, and the price of a dress is generally around 6000 yuan. However, the target customers of Hidy NG are fashion women who have a certain understanding of fashion, taste, artistic appreciation and fashion trends, but do not follow blindly. They are elegant and true temperament, and are also a group of women who are superior in their work or family life.

At present, the COPAIS boutique of Hong Kong Hui square has been able to buy the autumn and winter series of Hidy NG. However, Hidy has already inspecting the suitable location in Beijing and Shanghai, and is expected to leave the first store in the mainland soon.

Koyo Jeans

Designer: Zhang Guowei

Koyo Jeans is a supporter of Goethe aesthetics, and loves to combine French romanticism with Goethe style gorgeous rock, and then package it with Street Wear, combined with advanced materials and meticulous work, and become a brand new design style. Since the establishment of Koyo Jeans in 2004, the market has expanded from Hongkong to Southeast Asia, Taiwan, Korea and Australia. In 2007, it brought the brand to Europe and became famous as Clubbing Wear in Europe. In December 2008, even in Barcelona, Spain, a rare Chinese designer has successfully entered the European fashion stage with Fashion Denim. The series is known as Gothic and Glamour& Rock.

The way of indigenous growth in Hongkong

Zhang Guowei, a native of Hongkong, grew up in Hongkong's unique blend of Chinese and Western culture and history. However, his debut is closely related to South Korea. As early as in 2002, he showed the fashion series at who s next in Paris with the help of famous Korean designers. In 2004, he returned to Hongkong and held the first fashion show at Hongkong Fashion Festival with "Koyo William". After the opening of Koyo Jeans's first store in 2005, Zhang Guowei shuttles in Hongkong and Korea, and the number of franchised stores is increasing.

Star tide people including "forever 25 years old" Tan principal, recently very "too much" Huang Xiaoming, Jay Chou, pull wind Nicholas Tse Cecilia Cheung couple and so on, with good people, Zhang Guowei took part in the movie "sleeping tiger" and "twin sons thief" and so on.

Old Buddha also pursued the tide card.

In 2008, Koyo was officially launched in Lafayette, France. And later this year, Koyo Jeans will also open a special store in Paris's 31 Rue Etienne Marcel. It is natural for him to go from Korea to Europe and from Europe to China. Maybe Koyo Jeans's Gothic gorgeous rock is really impressive.

In fact, Zhang Guowei's Koyo brand has two series, of which Koyo Jeans series is located in fashion cowboy, it is not the traditional cowboy style, but with original handicraft with a large number of metal materials, it is difficult to say that it has no personality style. Another series is Koyo William, named after the designer's name, with a large number of classic suits with high-density and bright fabrics, plus body training and tailoring, with modern sense of match, and walking in tradition and fashion, creating a dark, gorgeous and delicate style.

Koyo Jeans's cowboy spirit

The cowboy spirit in Zhang Guowei's eyes is like "the destruction and rebirth" of his series of Koyo themes. After dozens of washing processes, the spirit of "denim" has been disintegrated, and "rebirth" with new metal materials and manual nail workers has become a unique "dashed and reborn" cowboy spirit.

The series of Koyo Jeans has always been dominated by black and white, but this season, the electronic color system is used as highlight color. Most of the fabrics are glossy, giving the ultimate sense of charm, but without losing the tradition of Koyo - Black mystery and strong charm.

Whether it was in 70s or in 80s, Hongkong Aberdeen preferred movies and music, and the fragments were the source of his inspiration. This season, Koyo Jeans is still in the background of Zhang Guowei, who is still ignorant but full of impressions. The nightclubs, promiscuity, hot dance parties, drugs and human nature in 80s are all the inspiration for his design. Jeans

The price of jeans this season is about 1500 yuan. At present, the new store in Shanghai is being selected. Friends who often visit the Hong Kong Hui square and Raffles square may soon see the real body of Koyo Jeans.

COCOMOJO

Designer: Mai Shi Yun Wendy Mak

COCOMOJO takes France and Italy, the two aesthetical city of European fashion industry as a blueprint, perfectly combines European style of art Rococo art elements, and designs colorful, elegant and colorful handbags. The designer is meticulous about the material and even the production process of the handbag. The stained leather handbags are personally dyed by Italy artists, and the products are all limited in production, which is suitable for the unique taste and personality pursued by modern women. The design is not only highly praised by the international fashion industry, but also spread across Europe, America and Asia.

Rococo of "World Man"

Wendy is a typical Hongkong native. He lived in France when he was a child. After finishing middle school in Hongkong, he studied business administration in University of Nottingham in England and then settled in Italy after graduation. It can be said that the background of her life is complex, and it can be said to be pluralistic. In any case, Wendy is the Rococo wind handbag.

The "World Man" also sold her handbag around the world. After the COCOMOJO brand was founded in 2006, Wendy set up a studio in Florence, a Santa Croce studio and a sample room in Hongkong. In the past four years, Wendy has set up representative offices in Italy, Britain and Hongkong, and has also been able to buy works in France, Japan, Korea and Singapore. In 2008, Wendy started working with SWAROVSKI crystal studio in Switzerland.

Young people can also play big cards.

COCOMOJO's handbags range from 8000 to 10 thousand yuan, and the price of light is big enough. Just Wendy is just a young man of 27 years old. How to master such a big card is really curious.

Rococo is always the core of COCOMOJO, which is a combination of French rocaille and Italy Barocco style. Wendy has enough appreciation of the charm of Rococo, so COCOMOJO's works have become the perfect combination of French fashion and Italy customs.

As for the most exquisite workmanship of handbags, Wendy once received the world's most professional leather treatment training in Italy's Holy Cross, a prestigious high-grade leather supplier. Thinking and vision may be one of the secrets of success.

Unique COCOMOJO

Almost every woman is handbag control. Everyone wants to enjoy a unique personal treatment. No one wants to be drowned in the crowd. So some distinctive things that reflect personal taste have become the hearts of women.

Each piece of COCOMOJO's leather is hand-made by Italy craftsmen, so Wendy's works are unique. For those who pursue unique tastes and fashions, such handbags are best, but they can be seen as COCOMOJO's big cards at a glance, but they will never bump into others.