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    All Guests Chen: Jingdong Dangdang Book War Is Not Enough.

    2011/1/10 16:30:00 78

    Vic Electronic Commerce

    In 2011, the first year of 12th Five-Year, what financial hotspots are you most concerned about? What kind of insights do you need most? In January 9, 2011, the CCTV financial channel "opponent" column will gather heavy guests to predict and interpret the trend of China's economic development in 2011.

    Below is

    vancl

    Founder, chairman and CEO

    Old

    A speech of the keynote speech.


    Chen: it's a great honor to be able to attend this forum. I would like to take this opportunity to thank my opponent for his attention and support.

    Mr. Tang Lin and everyone have witnessed our growth, because we have only been established for three years, and thank you for a brand that has been established for three years.


    Because Liu Qiangdong talked a lot.

    Electronic Commerce

    I think about e-commerce as well as half a year ago.

    Half a year ago, I was interviewed by Amazon, which I thought was Jingdong, because at that time, I knew that Amazon China might have increased a lot. At that time, I knew that the battle must be fought.


    An accident, a variable appeared, Dangdang listed, Dangdang rising momentum is good, Amazon did not move, Jingdong moved, Jingdong can only play Dangdang.

    Then I looked around, and I felt that the battle was not enough. They both talked hard about their "first love" on the Internet without violence. I think we must be more violent in 2011.

    Electronic commerce must be fiercely competitive, just like the rise of Amazon in the United States.


    Because Dangdang listed, it is also quite unexpected, and I estimate that like Liu Qiang and Dong Du, I feel more surprised.

    The expectation of the US or global capital market for China's e-commerce industry is beyond my expectation.

    In 2011, especially after Liu Qiangdong was ready, I estimate that he was preparing recently. I think from the second quarter, we must have a bloody life and a lot of corpses.

    Because they are my partners, so they are very happy.

    Because I think China is expected to exceed 10 billion this year, Dangdang is about 2000000000 this year, Amazon is about 2 billion, so compared with the Amazon of the United States, 20 billion dollars, this scale, the Chinese people's consumption can be seen, this scale can not be the same.

    So I think Liu Qiangdong is likely to become a 100 billion RMB company in five years.

    But in the middle we must see how Dangdang did it.


    I think Amazon is going to go back to the United States, which is the last curve of China's Internet.

    I don't want to know them either because they're not going to play.

    Because I know them, after they acquired excellence, the Americans certainly looked down on me, my English was not good, and then the Italians had no time, because when he was concerned about China, the performance of the American piece went down, and then he found a Japanese. The Japanese looked down on the Chinese most. He didn't think of a Liu Qiangdong. Liu Qiangdong didn't even speak Putonghua well.

    So the Japanese did not think of a Jingdong coming out.


    Old age: Wang Kaigang just asked everyone, when we first started talking about us, we said that we should do a road sign advertisement. The model was placed below. Later, Han Han and Wang Luodan put them down, and they wrote a price.

    Later, we were just making a draft proposal. In fact, it was a draft proposal for the later video advertisement. I wrote two paragraphs. I read it and thought it was very good.

    Our road sign ads are very empty. I said, put them on, put the men beside Han Han, and write the girl beside Wang Luodan.

    In fact, the advertisement was very rough. I didn't expect everyone's response was so great. The power of the Internet was very strong. So the Internet has made all the objects, and has also made everyone sincere.

    So we say that all fans are the brand created by netizens from the Internet. This is quite right today.


    We all say that as a clothing brand, how can I make a brief report to all of you? In 2010 and 2009, the growth rate of genuine products was very fast, and then harvested 2 billion.

    I didn't think about this either, because I remember when I interviewed me in the summer business road, I told Liu Jing that I could do 1 billion 500 million.


    I remember Liu Jing later asked me if I could do 1 billion 500 million. I said I saw a breakthrough 2 billion a week ago.

    Because in 2011, I thought three months ago that we would increase 100% in 2011.

    But last week I thought, I can still increase 200%, just 6 billion, 6 billion what is the concept? We sold 30 million clothes this year, 6 billion to sell 100 million clothes, of course, including 9 yuan stockings and 29 yuan T-shirts.

    That day I thought, if we want to achieve 6 billion, I will not become China's largest clothing brand.

    I don't know how to do it. I don't know if I can do it.

    Because three years ago, no one believed that the Internet could make a clothing brand.


    I remember very clearly that two years ago, no one believed that anyone could break through the limitations of men's clothing and even the limitations of men's shirts. One year ago, no one imagined that 1 billion of the products were genuine, but the actual result was 2 billion.

    So I think we can actually sell 100 million clothes in 2011, at least so far, I still can't believe it.

    OK, thank you!

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