Interpretation Of Clothing Business English - Integrity PK Skills
With regard to the principle of good faith in business management, there is a classical Chinese word "genuine, cheap and innocent" since ancient times. Interestingly, in English, there is also a eight character truth: NO TRICKS, literally, very similar to Chinese.
However, "
NO TRICKS
"Not only does it mean literal meaning, but each letter has a deeper meaning -- eight forces in negotiation.
Negotiation ability plays an important role in every negotiation type. Whether in business negotiation, diplomatic negotiation or labor negotiation, the difference between the two sides determines the difference of negotiation result.
For every party in negotiation, the negotiation ability comes from eight aspects, namely, the eight words represented by each letter of NO TRICKS -- need, options, time, relationships, investment.
Credibility
Knowledge, skills.
The "N" in NO TRICKS represents need.
For buyers and sellers, whose needs are stronger?
If the buyer needs more, the seller will have relatively strong bargaining power. The more you want to sell your product, the stronger bargaining power the buyer will have.
The "O" in NO TRICKS represents the choice (options).
If negotiations fail to reach an agreement, what options will the two sides have?
If the more chances you have, the more you think your product or service is unique or you don't have much choice, you will have strong negotiating capital.
T stands for time (time).
It refers to a time limited emergency that may arise in negotiations. If the buyer is under the pressure of time, it will naturally enhance the bargaining power of the seller.
The "R" relationship in NO TRICKS (
Relationship
)
If you have strong relationships with customers, you will have the power to negotiate with potential customers.
However, some customers may feel that the seller is just trying to promote sales and is unwilling to establish an in-depth relationship.
It will be more difficult in the negotiation process.
Representing investment (investment).
How much time and effort has been invested in the negotiation process?
The more we invest, the more we promise to reach agreement, and the less we have the bargaining power.
C stands for credibility (credibility).
If a potential customer is a bargaining power of product credibility, if the salesperson knows that you have used a product and his product has the advantage of price and quality, it will undoubtedly enhance the seller's credibility, but this does not determine whether the final deal can be concluded.
K stands for knowledge.
Knowledge
)
Knowledge is power.
If you fully understand the customer's problems and needs, and predict how your products can meet the needs of customers, your knowledge will undoubtedly enhance the bargaining power of customers.
Conversely, if customers have more knowledge and experience, customers will have strong bargaining power.
S represents skills.
Skill
)
This may be the most important part of enhancing negotiation power. However, negotiation skills are comprehensive knowledge, requiring extensive knowledge, eloquence, and sensitive thinking.
In short, in business negotiations, we should make good use of every force in "NO TRICKS", plus NO TRICKS.
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