Yiwu Internet Merchants Apply For Hot Words In The Internet, Such As "Xi Li Ge" And "Giving Power".

"Recently, I came to consult.

Phenomenon: application of hot words for the network trademark

"The melancholy eyes, the beard of sighing, the matching of miraculous miracles, and the messy hair all deeply fascinate me."

- last year, the Internet red man "Xi Li Ge" was widely concerned by netizens because of the comments made by a netizen.

To this day, the popularity of the word "Xi Li Ge" has extended its unique commercial value and attracted the attention of many trademark applicants.

"From the point of view of trademark application, there are many different kinds of trademarks for both Xi Li Ge's trademark and daily consumer goods, such as cotton scarf."

Xu Jie, director of Yiwu Xu Jie Trademark Office, said that apart from Yiwu, there are also many enterprises in the field applying for "Xi Li Ge" trademark.

"But no one has registered yet."

In addition to "Xi Li Ge", "Ma bandits" attention is also very high.

Yesterday, Mr. Ho, the owner of Taobao shop in Yiwu, found Xu Jie and consulted trademark application related to "Ma bandit".

Mr. ho wants to register it as a trademark of toy products in the shop.

Since the movie "let the bullets fly" released, the "Ma bandit mask" has been popular overnight.

On Taobao, some shopkeepers can sell hundreds of homemade "Ma bandit masks" a day.

The owner of Yiwu Taobao store, who is good at mining business opportunities, is naturally unwilling to fall behind.

"What impressed me most was a local owner who made masks on Taobao. He plans to apply for the" Ma bandit "and specializes in the trademark of Taobao shop mask products.

Xu Jie said that in addition to "Xi Li Ge" and "Ma bandit", there are many enterprises that want to apply for the registration of "giving power" and "podcast" and so on, and most of the applicants are owners of Taobao stores.

Industry: shopkeepers take the shortcut of brand marketing

According to the introduction, since 2003, since the state allowed individuals to apply for trademarks, it has become more and more popular to grab hot words for trademark. These words not only have event names, but also have typhoon names and new network words, such as "SARS", "SARS", "Morach", "lotus elder sister", "embarrassment" and so on, all of which have trademark applicants.

The enquiry system of the Trademark Office shows that the products that apply for hot words are trademarks, clothing, shoes and hats, needle textiles, leather products, toys, handicrafts and so on.

"The pmission channels of hot words and the sales channels of Taobao stores coincide with each other. They all take the network as the platform, which is the main reason why Taobao shop owners are keen to apply the hot words of the Internet as trademarks."

Wang Yin, general manager of Yiwu blue ocean Trademark Agency Co., Ltd.

Take the typhoon name "Morach" in 2003 as an example. Shortly after the typhoon left, it was successfully registered by a Hangzhou company as a trademark of automobile and motorcycle products.

"Whether the successful cases of offline enterprises can be copied to online shops is still unknown."

Wang Yinxin analysis, now consumers are more and more rational, the demand for products is also higher and higher, will not easily because a trademark and blindly consume goods.

However, for online stores, if we can manage the trademarks of hot words, we can save a lot of brand promotion costs and time costs.

Xu Jie said that the cost of applying for a trademark is only one thousand or two thousand yuan. Even if the trademark owner does not operate the trademark well, he can pfer it to others at a higher price.

"In recent years, trademark speculators are also a large group of hot words."

Reminder: not all hot words can be registered.

It is understood that, according to the relevant provisions of the trademark law, if the trademark applied includes "may cause adverse social effects", "social praise and difference" text, even if the trademark is applied for registration, it can not ultimately be approved by the State Trademark Office.

Many people in the industry have repeatedly mentioned this phenomenon in response to the phenomenon of applying hot words.

Taking "Ma bandit" as an example, people who have a slight understanding of the movie "let the bullets fly" may think of the plot of "wearing a mask and splitting the spoils" and the image of "bandits".

Similarly, Internet words such as SARS and sister Furong have always had similar experiences. They can hardly be seen in the consumer market.

The industry has reminded that no matter whether the owner of the shop is used by himself or because he has applied for the hot words in the Internet, he should consult the expert of the Trademark Office beforehand, and know whether the application should be made after the success rate of the audit, so as to avoid the waste of manpower, material resources and time cost.