In 2011, Chinese And Foreign Merchants "Yangcheng" Competitive "Guangzhou" Business Ushered In The Brand Era.

2011 is

On the other hand, Guangzhou will have more practical policies and outline plans this year after it has established the strategy of building an international business center.

At the founding meeting of the Guangdong provincial Circulation Industry Association held recently, Cui He, President of the association, said: this year, under the background of the policy of expanding domestic demand and the rapid development of urbanization, many two or three line cities have been planning and constructing many regional commercial centers and regional business sub centers. This provides a good opportunity for Guangzhou businessmen to go out of the Pearl River Delta and expand the territory of the whole country.

In 2011, Guangzhou's commerce will be the most competitive year for Chinese and foreign brands. This will greatly enhance the overall level of Guangzhou's commercial development.

Foreign capital will set off the first year of collective practice.

With the development of urbanization and the improvement of people's living standards, many retailers are looking at high-end consumers. In recent years, high-end supermarkets or boutique supermarkets that are popular in recent years are expected to usher in a concentrated bloom in 2011, especially in Beijing, Shanghai and Guangzhou.

As far as Guangzhou is concerned, at the beginning of last year, TASTE, a high-end supermarket in parkas, opened in China Plaza, bringing high-end supermarkets to the public eye. With the opening of Guangzhou's Swire collection in April this year, Ol BHG, a high-end supermarket under Huarun's Wan Jia, will also be stationed. In addition, the first high-end vice brand demonstration shop of Guangzhou Wine House, "Heaven goods" and Beijing Hualian boutique supermarket BHG, are also stationed in the parking apron.

Huang Wenjie, a business consultant at Chu Rui, said that many commercial projects failed to open on schedule as a result of various factors such as restrictions on work and investment in Guangzhou Asian Games last year. CEO

This year, there will be many new business projects such as Tai Koo Hui, sun Xintiandi shopping center, Mei Dong department store, Xicheng Hui, Zhujiang New City Central Shopping Mall, etc., attracting not only high-end brand entry, but also the first year of collective business of foreign brands in Guangzhou commercial market.

"In the past, the commercial market in Guangzhou only had local businesses such as" 100 hundred "and" friendship ", which sang" one-man show ". This year, more foreign department stores or brands will be stationed and greatly enriched the business ecosystem of Guangzhou.

However, insiders also pointed out that the high-end business format is too narrow for the audience to supplement and perfect the gap demand of the market, and can not replace the mainstream formats such as hypermarkets, comprehensive supermarkets and life supermarkets.

The end of a single format will end.

It has been a long time to dominate the retail industry by doing fine, specialized and thorough strategies.

But with the upgrading of consumption, market segmentation and consumption structure change, this situation is undergoing a fundamental change. The survival mode of single format is being gradually abandoned.

In 2011, more formats and diversification began to influence the expansion of Guangzhou retail enterprises.

At the end of last year, in the Pearl River New Town, "GBF vogue" Plaza "Guang Bai Plaza" in Zhujiang New Town, to the recent independent building of the Guangzhou shopping center, Guangzhou supermarket, Guang 100 electric appliances; to the Guangzhou friendship to launch the theme department stores, OUTLETS shopping park, and to Huarun in the regional shopping center, high-end supermarkets, convenience stores, wine cellar, coffee, and the United States retail sales, including WAL-MART, Carrefour, TESCO, Metro and other enterprises, such as shopping centers, convenience stores, electrical stores and other forms of expansion, the development momentum will shift from the first city to the two or three line market.

"After the development of these years, consumer demand is becoming more and more personalized. It should be said that in the next few years the Southern China region has a more subdivided market soil. The trend of retail development is the gradual pition from" large and full "to subdivision market.

Huang Wenjie pointed out that under the priority development of the main industry, the retail group should appropriately innovate and develop other fields to give full play to the advantages of "combined boxing" in the market competition.

Retail business is more frequent this year.

In 2010, a series of new regulation measures aimed at the property market will make some retailers turn their energies to commercial real estate.

Prior to the establishment of the retail business action team, the independent business group will become an independent real estate company.

"Retailers enter commercial real estate in addition to constantly improving the space for commercial appreciation, and more importantly, the current rent increases and the competition for shop resources are very fierce. Many retail businesses develop commercial real estate in order to avoid encountering price increases or terminating cooperation."

Ou Xiaowei, chairman of Guangzhou Hui run Management Co., Ltd., said that this year's high fever for commercial real estate is not only a foreign business tycoon, but also a local chain business leader.

TESCO, one of the three largest retailers, announced last year that it will build 9 regional shopping centers, "Ledu Hui shopping plaza", in China in 2011.

Subsequently, the domestic chain giant Huarun Wanjia also announced the entry into commercial real estate. Its landmark project "joy song" opened in Shenzhen, and Huarun plans to make commercial real estate account for about 40% of the total business in the future. In the next 5 years, the joy song plan will expand to the size of 15~20.

In addition, Guang Bai shares, Maui department stores and Tianhong shopping malls have announced that this year will increase the proportion of commercial property holdings.

Regional retail mergers and acquisitions fierce

After years of dominance in regional markets, regional retailers are once again experiencing bottlenecks in development.

"On the one hand, the regional market is becoming more and more saturated, and the foreign giants are seeking to break through the regional market. On the other hand, the hot money in the capital market will add fuel to the flames, and the regional mergers and acquisitions of the retail industry in 2011 will be more intense."

Huang Huajun, President of the first commercial network, said that in terms of Guangdong's business, this year's M & a boom will increase not only in department stores, but also in clothing, catering and other chain formats.

How to successfully break through many retailers and find out suitable space for outside development and avoid becoming the king of urns will become the focus of enterprises.

The penetration of the national retail giants in the two or three level and the community market is accelerating, and the "Crazy" speed of the expansion of domestic and foreign giants in the past few years will be launched again, and the intention to go further from the coastal provinces to the 234 tier cities in the inland provinces will become more obvious. This will create great pressure on the small and medium sale enterprises, especially the regional retail enterprises.

This is evident from the acquisition of Guangzhou Hongcheng supermarket by Huarun Wanjia in 2010, and the acquisition of Guangzhou Xingan supermarket by the West Asia Group of Henan Xinyang.

Huang Huajun pointed out that the key to regional market is intensive cultivation, and we should learn from the experience of blind expansion of the country a few years ago.

In addition to doing well in internal work, we should make use of the strength of the capital market to expand and expand in a variety of ways, such as joining and joining.

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Retailers are rushing to market.

In recent years, financing, listing and capital fever have given rise to a large number of retail enterprises.

In 2011, capital and venture capital will be more direct contact with retailers, and cooperation intentions will be enhanced. Therefore, the docking between retail enterprises and capital will be more frequent than before.

However, behind this examination, I saw some enterprises' helplessness.

Some securities personages said that with the further implementation of the policy of expanding domestic demand and the reform of the national income distribution mechanism, the sales performance of domestic retail enterprises has been increasing year by year, and investment institutions and securities markets are generally optimistic about chain retailing.

On the other hand, with the outsourcing of foreign giants, the domestic retail market is becoming increasingly competitive. Scale expansion will still be a strategic choice for the retail industry to seize market share and maintain the status of the industry.

Local retail businesses are generally short of money. In order to maintain expansion and strong growth, listing financing is an important way to solve their own development bottlenecks.

Guangzhou business circle will be reorganized

The 2010 Asian Games in Guangzhou triggered a rapid increase in commercial projects.

With the opening of these commercial projects this year, new business circles such as Zhujiang New Town, Baiyun New Town and Panyu south station have taken shape. In 2011, the commercial layout of Guangzhou will become clearer.

Will the new business circle form an interactive complementary multiplier effect with Tianhe, Beijing Road, upper and lower nine, and ring city east, or will it disappear in fierce competition, triggering the relocation of Guangzhou business circle?

In this regard, Huang Wenjie held a negative attitude. "As far as Tianhe business circle is concerned, it is not a replicable window business circle in Guangzhou. The IT, finance, business headquarters effect and intensive community environment that many years have formed can not be replaced by other business circles."

At the end of last year, Baiyun Wanda Plaza and 5 apron opened one after another, supporting a new business district of Baiyun New Town.

It is reported that Baiyun Wanda Plaza opened a week with an average daily passenger volume of 100 thousand people, creating a record of popularity in large shopping malls in Guangdong.

Guangzhou friendship and Guang Bai shares are also opening in the Pearl River New Town West Tower and GAD land, plus the opening of many high-end shopping malls such as sun xintianxia shopping mall and central underground commercial plaza this year. The Pearl River new town business circle has developed into a landmark high end business gathering area.

In addition, Panyu south station will be cultivated as an ecological theme business gathering area.

With the official trial business of Wan Ling Hui, and the joining of Taigu Hui and fashion Tianhe in April this year, the commercial area of Tianhe business district will double.

A new shopping map will be produced in Guangzhou in 2011.

However, Huang Wenjie said that at present, Panyu south station, Baiyun New Town, the two big business circles in South and North, still have obvious injuries.

The business of Pearl River new town is short of accumulation. Commercial property is mainly based on supporting podium business. The scale is small and scattered, which is not conducive to the formation of consumption habits.

So these new circles will take 3 to 5 years to cultivate.

Compete online and offline

The rapid development of online shopping in 2010 made many retailers unforeseen.

According to the "2009~2010 year China online shopping industry development report" released by AI consulting, the scale of China's online shopping market in 2009 was 248 billion 350 million yuan, and it reached 450 billion yuan in 2010, accounting for 1.98% of the total retail sales of social consumer goods. It is estimated that the scale of online shopping pactions in 2013 is expected to exceed 1 trillion yuan.

The huge development space and the fast trend will attract more and more traditional retailers to actively develop online retailing.

In 2011, retailers will also focus more attention on the Internet instead of physical stores.

Ma Ruiguang, a Shenzhen international consultant, said that in the face of e-commerce, traditional channel stores have already felt the pressure.

On the other hand, the online shop opened by the pure network retailer, while the other is the online shop opened by the traditional business, and the two compete for the market on the Internet.

In fact, WAL-MART, Carrefour, TESCO and other foreign large retailers have launched online retail business in China, and many regional retailers have expressed strong interest.

Guangzhou's local Canton, friendship, modern and Xinguang department stores all said they would increase investment in online shopping mall this year.

Jiang Guoyuan, deputy general manager of Guangzhou friendship, said that this year's friendship will push the online shopping mall project. Not only will it serve as an extension of the physical store service, it will also provide members information, creative new life concepts, and so on. It will also be a platform for family group buying.

Shortage of talents highlights

Postponing the opening of a number of commercial projects, so that the phenomenon of retail shortage will be further highlighted in 2011.

"Good procurement personnel, store managers, grass-roots management personnel are still the most competitive talents in the industry.

At the same time, as retailers open up various new businesses such as high-end supermarkets or theme stores, and expand online retailing, these talents are obviously hard to cultivate from within, and the best way and way to introduce them from outside.

Huang Wenjie said that in 2011, the turnover of Guangzhou's retail talents would be larger than that of previous years, and the mutual excavation between enterprises would also be staged frequently.

He pointed out that the flow of personnel in the retail industry is too frequent, resulting in the loss of technical knowledge and the high cost of human resources management.

Therefore, how to better retain talents while training talents and talents is also very important.