What Should We Pay Attention To In Designing Clothing Trademark?

Abstract: the logo has become a symbol of spirit, a display of status, a kind of display.

Today, the famous brand has become a symbol of the spirit, the display of a kind of status, and the embodiment of the value of the enterprise.

Specifically, the value of the brand of clothing is reflected in the following aspects: economic value, reputation value and artistic value.

Therefore, clothing logo design is very important for a clothing brand.

Xinsheng Feng Garment Accessories Co., Ltd. is a production, processing, distribution and wholesale company, mainly engaged in: trademarks, weaving marks, tag, printing mark, wash water mark, hanging grain, sticker, drop plastic label (glue chapter), leather label, ribbon, rope buckle, all kinds of material packaging bags and other clothing accessories products.

Logo is a symbolic symbol of an organization, a commodity or an activity. It shows the industry characteristics, spiritual outlook and cultural connotations through clear and concise images.

As an indispensable part of modern commodity society, it has become a special medium for artistic language and visual identification.

In the fierce competition of clothing market, there are many elements of clothing brand marketing, the most widely used and the highest frequency of brand communication is brand logo.

As a specific visual symbol, clothing brand logo is an important factor in visual identification. It embodies the image, scale and characteristics of products, symbolizes the reputation, concept and culture of enterprises, and is protected by national laws.

Today the famous brand effect is generally taken seriously. The famous logo has become a symbol of spirit, a display of status and a manifestation of enterprise value.

Specifically, the value of clothing brand logo is reflected in the following aspects:

1, economic value: it is the material basis of forming the mark value. It mainly refers to the market economic value of the trademark in the process of pfer, such as the French Hermes clothing and the Esprit clothing trademark of the United States worth tens of millions of dollars.

It can be seen that the logo becomes a support and guarantee for the enterprise's own development, and it is a huge intangible asset of the enterprise.

Therefore, trademarks have certain rights in the use and ownership, and are protected by the law and are inviolable.

2, reputation value: it is an important foundation of trademark value, especially in the market to establish a brand name of prestige, become a symbol of clothing quality, style and quality.

Brand logo gives consumers a sense of satisfaction, trust and value of success. The logo also has a good reputation and reputation in circulation.

3, artistic value: brand logo design is influenced by the aesthetics of the times, and we can clearly see the evolution of human material and spiritual life.

As an element of social culture and aesthetic taste, it provides far more than the role of symbols in modern society, and conveys aesthetic value and cultural value through special symbolic language.

The logo plays an important role in creating famous brand enterprises and famous brand products.

In the process of dissemination, it enables consumers to establish a good impression and trust relationship with enterprises, which is conducive to the formation and promotion of enterprise status.

At the same time, it promoted the importance of trademark art form and promoted the value of trademark design.

Of course, when enterprises and people attach importance to the artistic form and design value of trademarks, they will inevitably put forward higher requirements for the visual performance of clothing trademarks.

Specifically, attention should be paid to:

1, the accuracy of ideas expression.

Logo in the design from content to form should fully reflect the visual design language, can accurately show the clothing industry and enterprise characteristics, show the clothing brand personality, connotation and market positioning.

The information conveyed by the logo is consistent with the consumers' Association. It is clear, clear, and clear, and is consistent with people's cognitive psychology, and is easy to recognize memory.

2, distinctive originality.

Logo in the design of the inherent characteristics of clothing brand, and strengthen the difference with other brands, find the attribution of the clothing brand, reflect its style and taste.

Therefore, the shape and meaning of logo are unique and innovative in design, and pursue individuality so that it has infinite vitality.

3, with visual artistry.

In addition to accurately disseminating the practical functions of information, logo should also have artistic appeal and appeal, reflecting the modernity of diversified clothing.

Therefore, it requires beautiful and unique modeling, good visual impact and affinity, giving people visual pleasure and enjoyment, reflecting the needs of communication in the new era.

4, the convenience of making, using and managing.

The logo should be displayed in different environments, displayed on different media, and propagate on different media.

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As a commercial symbol, clothing trademark seems to be simple, but it is permeated with aesthetic principles everywhere.

It conveys the inner spirit with unique language symbols.

Its design performance can not be as arbitrary as artistic creation. It is restricted by the national trademark laws, decrees, industry characteristics and other objective conditions, so its form of expression, artistic language and aesthetic interest have its own uniqueness. It is an exquisite art design that contains complex simplicity.

Any logo is the embodiment of comprehensive elements. Small symbols can not be comprehensive. Therefore, we must refine the mainstream elements that can show the taste of clothes and design them.

Using the Latin alphabet of an enterprise or brand name as the design element is the best policy.

The Latin alphabet is similar to the geometric form, and it takes shape in the alphabet space, structure, form and form. Generally speaking, single letter, hyphenated letter and initial letter combination can be used in designing skills.

Simple alphabetic writing is no less than the effect of graphic information pmission.

Because Latin alphabet is widely used in the world, it can shorten the distance of communication and convey specific information in the increasingly internationalized today.

Therefore, the Latin alphabet as the symbol of design elements is always in the leading position, and it also affects the development trend of logo design.

For example, Tanaka's logo, designed for the famous clothing brand "Lssey Miyake", grasped the essential characteristics of the brand in the design and developed it, showing the style of the international master, reflecting certain ideological and cultural connotations.

In modern society, people are generally more sensitive to numbers. Therefore, using numbers as clothing trademarks to interpret images is another characteristic compared with words and graphics.

It appears very unique, concise and clear, because in the design, because of the shape and shape of the charm and modern sense, it is more psychological in line with modern people's cognitive psychology.

For example, the Chinese famous brand clothing "Qipai" men's clothing, with the digital "7" as the design elements, skillfully deducts the symbolic image and accurately grasps the information points of the logo dissemination.

Show the modern and fashionable atmosphere of clothing, indicating the whole, concise, generous and attractive.

The concrete shape sign is a form of design that is faithful to the natural form of objective existence and is highly generalized and refined to the object of expression.

It refined the mental qualities of objective images, simplified its structure and enhanced its image characteristics, so that it had a simple and distinct personality.

As an information carrier, signs should be public and highly identifiable.

If the personified rabbit is the main body of the image of "playboy" logo, vivid and vivid, it is a model of concrete shape sign.

Use abstract graphic symbols to express certain meanings, and use abstract points, lines, faces and bodies to form images.

From the perspective of visual perception, abstraction is conducive to visual judgment and visual memory.

Abstract signs, which simply show objects' feelings and ideas, have profound connotation and artistic rhyme.

Such as the pure wool logo of the international wool Bureau, its shape is concise and fluent. It expresses a sense of order with abstract lines. It expresses the characteristics of the brand directly in a unique visual language. The logo has a strong sense of modernity and visual impact, giving people good impression and profound memory.

Text has the characteristics of language and form of speech, and it is the expression of graphic record.

The graphics also have visual tension, give people imagination space, and can establish deep-seated images.

The logo with the specific meaning of the text as a constituent element has both the recognition of the text and the vivid graphic assistance. The picture and the picture are integrated into one, complement each other, achieve a comprehensive and complete visual effect, and greatly enrich the expression techniques of the logo.

In short, with the development of social civilization and the degree of opening up to the outside world, excellent trademark will have a positive impact on the brand image in today's economic integration.