Shop Decoration To Attract Customers

　　 Decoration shop In order to improve the sales of clothing, in foreign countries, shop decoration style, window design, commodity display and so on are all a great learning. If this series of work is done, the sales of the same clothes can increase by 15%~30%.

Commodity positioning is the basic course of each business, and different positioning. Commodity display The way will naturally be different. Here are some basic guidelines for you. Clothing brand (shops) sell better.

　　 Desktop display

A. Volkswagen brand: because it is to earn profits by running volume, there should be a lot of clothing on the table, which will give customers the feeling of washing goods, which is also in line with the habit of buying clothes.

B. mid-range fashion brand: the number of clothing displayed on the desktop will be greatly reduced, and it can often display several sets of costumes. The tops, skirts and accessories can match the brand style, which can attract fashionable consumers to have a look at the store.

C. takes the brand of the high-end line: learning those big international cards, the desktop shows only one piece of clothing. This suit not only needs to be displayed on the side, but also in the glass cabinet.

　　 Path setup

Especially in large clothing markets and stores, good passageways can definitely improve sales, and its principle is to make customers easy to enter and difficult to get out.

First of all, it is necessary to let the passageway in the shop be blocked, so as to let the customers turn around in the labyrinth. A common way is to set up several "middle islands" in the shop, often using folding frames. The longer customers walk around, the more likely they are to buy, and the outside customers see more people inside, and are more willing to enter.

Next is to set up a rest area, and to set up a sofa or something. Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.

　 Shop keynote

The first is the choice of main colors for decoration. The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop. These things are used to hang clothes, and it is also important to choose the best ones. The principle is to conform to the brand style and positioning.

For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved. Man is a kind of light seeking animal, where light can attract the eye, but the light depends on the darkness. This requires attention to the technology of lighting.