Another Way To Raise The B2C Conversion Rate Is To Shoot The Shoe Net.

The latest B2C e-commerce report released by Analysys International shows that in 2010, the scale of China's B2C online retail market exceeded 100 billion yuan mark, up to 104 billion yuan. The market prospect of B2C is very good. The annual growth rate is more than three digits. By 2013, some experts predict that the market share will exceed 650 billion yuan. The cake is big and tempting. At the same time, the data released by CNZZ data center of China website traffic monitoring website showed that in 2010, the number of B2C websites increased from 10 thousand and 100 last year to 11 thousand and 800, with a net growth rate of 20.45%. The rapid growth of enterprises on the B2C platform will definitely affect the existing market structure. How to grasp this market cake and stand out from many competitors has become a top priority for many Internet traders. And how to improve the turnover rate is undoubtedly the most important problem to be solved.

B2C mode of e-commerce, saying that white dot is to use the Internet as an auxiliary tool to promote business, save middle channel costs, affect wider and faster, and rapidly improve sales performance. Website is just a virtual sales platform, because it is virtual, so many domestic B2C businesses blindly pursue profits instead of quality services. As long as the goods are sold, the quality of the products is good, whether they are genuine or not. Anyway, you do not know me, nor do I know you. You have completed transactions in a virtual world, coupled with the imperfect laws and regulations related to the Internet economy, which has caused the low recognition of Chinese consumers to the Internet. For such a somewhat mixed up network market, it has just won the best footwear e-commerce website in 2010. Shoe net CEO Wang Jiancong said: "B2C enterprises should set up their own brand image as a network window. This is the same as making a brand offline. If you do your brand image, you will not worry about no consumers. " As the most expensive B2C enterprise in the domestic network platform, the shoe net invested heavily in the promotion and maintenance of the brand image. The Wenchuan earthquake and the Yushu earthquake made a donation of millions of dollars to the shoe net. In addition, free to help local small and medium-sized brand shoe enterprises to build their own website promotion, and actively solve a series of social activities for college students to solve employment and entrepreneurship problems. Love brand image is popular among the people, which is undoubtedly the most important force for online sales promotion. At the same price for the same products, consumers are more willing to buy on the credibility of the brand network platform.

The choice of the three party logistics under the line is also very important. At the 2010 annual e-commerce forum in China, Mr. Wang Jiancong, President of racket shoes net, talked about logistics problems. Electronic Commerce In especial B2C mode In the logistics distribution section, most of the third party logistics is the main part in China. The speed of the third party logistics and the quality of service directly affect the B2C enterprise itself. Therefore, when we choose the third party logistics cooperation, the first consideration is the credibility of logistics (including service speed and service level, and other hardware indicators), followed by price. We can't give the B2C business a bad impression on the consumers because of the slow delivery speed and poor service level because of a few cheaply. As the largest authentic footwear B2C company in China, the shoe net has chosen SF from the very beginning, and the market has gained more prestige in the market. Companies pay more than a few yuan to buy consumers a convenient and reassuring, seemingly enterprises suffer losses, but in the long run, retain users, win a good reputation, for the sustainable development of enterprises is very beneficial. Nowadays, word of mouth marketing prevails, and users' positive evaluation will largely affect consumers' consumption psychology. A good logistics enterprise is more like a bottle of mobile lubricants, it will play a role of escorting for the development of B2C enterprises.

It is far from enough to improve the conversion rate of B2C orders, just doing offline work. Online work is also important; from platform building to SEO engine search ranking promotion; from domain name selection to server stability; from page design style to language version application; from order automation system to call center after-sales service and so on. There is so much work to do that every job can be turned into a successful order only if it is done well and done well.

Paying attention to user experience is the first job of making shoes online. The selection of shoe nets is clustered by servers. There are specialized front-end server groups, picture servers, database servers and order servers. With CDN acceleration system, the website browsing speed of visitors across the country has been greatly balanced.

Regional differences in targeted advertising. Combined with the actual consumption demand of different regions, the advertising mode is differentiated. For example, advertisements for snow boots in coastal areas of Southern China and three provinces in Northeast China must not be the same. Marketing promotion from the needs of different regions is the embodiment of the humanization of the marketing of shoe net.

Deep mining data analysis, loyal users of the brand, the shoe net has special data for the record. Once there are brand related promotional activities, the website related system will automatically send SMS or email to users in the first time, so as to achieve precise marketing promotion. For example, consumers who had collected Lining's shoes before did not buy them, but when the merchandise was on sale, the system automatically informed the customers.

Here, I want to focus on the call center. Having visited the famous B2C enterprises at home and abroad, there is one thing in common: the call center is very humane. Every business is equipped with a local language version service. If the hotline is a Chongqing customer, the customer service sound must be authentic Chongqing dialect. If it is a Guangdong customer, it must be Cantonese customer service. Compared with a single Putonghua customer service, pure and rich mother tongue communication is more likely to resonate, thereby impressing consumers.

At present, the shoe net is launching the local Minnan call center, which is expected.

Or the old saying: details determine success or failure.