New Year'S Beginning: Star Beauty "Big Culture" Industry

The move marks the strategic pformation of Star Media Group from the traditional film investment, production, distribution and cinema business to the depth of the movie entertainment and fashion industry chain. It also marks the star of the United States to sounded the clarion call for entering the "big culture" industry.

Hu Yidong, chairman of the board of directors of sun Mei media group, President of Star Media Group, Lu Chuan, famous director Chen Juanhong, Chinese model leader Chen Juanhong, Zhang Jian, movie star Liu Ye, distinguished guests such as Guo Hua, Ni Jingyang, Chen Chun and Chen Chun attended the party.

In recent years,

Hu Yidong, President of Star Media Group, said at the founding ceremony of the new company: "with the development and growth of China's market economy, the international fashion brands have entered China in an all-round way. The domestic fashion brands are also rising at an unprecedented speed. These have spawned the birth of the fashion brand promotion enterprises with strong strength and influence.

The Star Media Group is aiming at the opportunity of this industry, giving full play to its advantages in film and television media, reorganizing the quality resources of the company in the fashion industry, and creating star beauty concept culture Co., Ltd., which integrates media, film and television and fashion as a whole to build beachfront positions for the star industry to expand its new industrial mode.

As the star beauty concept company, which is the star business of Star Electronics, its future business will mainly focus on fashion brand promotion and model brokers as a business element, integrate all elements of the fashion industry, build a "star beauty culture platform" with a model broker agency, model competition, fashion and cultural events production, business performance, film and television production, advertising endorsement, brand promotion and education training, and form an industrial chain structure with significant commercial value and multiple profit forms, and become a new profit growth point and cultural brand of star group.

Zhang Jian, founder of the famous fashion director, senior fashion designer and founder of the model company, said: "22 years ago, the Chinese fashion performance troupe was born in the planned economy of the national team of fashion models. 19 years ago, the birth of the new silk road model company pioneered the marketization of Chinese models. 12 years ago, the establishment of the company started the concept of fashion brand promotion and production. Today, the establishment of star beauty concept company is to create a strong fashion brand to promote the industrial chain, to give fashion designers more platforms and exports, to realize the integration of fashion and entertainment industry, and also to try to pform the workshop model companies and production companies into enterprises.

Chen Juanhong, the world's super model, said: "the Chinese model industry is now in a new stage of development. The dream of Chinese models integrating with the world has started. Chinese models going abroad and inviting models abroad have become the norm in today's model market.

Most of the model companies in China are historically weak and lack of risk tolerance. They lack the industry standard and the support and participation of strong companies.

The establishment of the star concept company will create a new generation of professional models from the perspective of the market, establish a new image of the model companies, promote and package models with the help of the advantages and resources of the film and television industry, so that the model can truly become a broad concept of employment as a goal, and train and create a new generation of new models that can not only serve the international brand, but also serve the Chinese fashion brand.