World Expo Is Over, The Dragon Carpet Is Still.
"High and low, faint and present, create a dream relief; green green, gray, blue, and the deployment of unlimited colors; square is simply, set thousands of changes."
With its unique design style and excellent product quality, the Shenlong carpet industry of the Canal Economic Development Zone in Wucheng County of Dezhou successfully paved the company's carpet into the Shanghai World Expo China Pavilion in 2010.
World Expo is over, but many people visiting World Expo are impressed with the Dragon carpet.
Industry leader in small cities
In recent years,
Shenlong carpet industry
Relying on science and technology, capital as a link, and market as the carrier, giving full play to the advantages of scale and R & D, vigorously implementing the strategic adjustment of product structure, and successively invested 120 million yuan in 6 sets of newly advanced German woven carpet equipment in the world. The annual output of each loom is equivalent to the annual output of 10 thousand manual workers, forming an annual production capacity of 1 million square meters.
Inside, Shenlong carpet is one of the candidate enterprises for Shandong's small and medium enterprises to list. It has also set up a carpet technology research and development center. It has jointly developed more than 20 new products with the Central Academy of Arts and crafts, Shandong arts and crafts academy and other 8 institutions. Its cooperative production has not only thousands of colors but also its own intellectual property rights.
The company's production of "Long Xi" brand Chinese woven carpet, its production technology has been the national invention patent, it also obtained the national qualification certification, the palace carpet for the establishment of standards, 3 consecutive years won the United States kprir dragon blanket industry gold medal.
In the field of Chinese handmade carpets and woven handmade carpets, the Shenlong carpet company has the largest production, the most complete variety and the highest brand reputation. It is also the only carpet manufacturer with hand, needle and weaving methods in China.
In response to the financial crisis, the company has imported 6 sets of woven carpet production lines from Germany since last year. The production capacity has been greatly improved. The annual output of the carpet is up to 6 million square meters. Therefore, the company's products have won good acclaim in the world. The international carpet Market has been saying this: "look at Tianjin in 70s, see Weihai in 80s, and look at the modern carpet at Wucheng."
Wei Yubin, sales manager of Shenlong carpet, said: "at present, Shandong Shenlong carpet Co., Ltd. has a very strong production capacity, and its total annual production of woven carpet can reach 1 million square meters.
In the next five years, a series of new factories will be built, including the annual output of 10 thousand tons of chemical fiber plant and the annual output of 5000 tons.
Wool mill
An annual output of 5000 tons of weft factory and an annual output of 5000 tons of chemical plants, it must achieve the ultimate goal is: the annual output of woven carpet total length of 1 billion square meters, forming a "world carpet to see China, China carpet to see Wucheng" trend.
First Olympic Games later World Expo.
Dragon brand
Winning
When it comes to the impact of World Expo on China's future economic trend, some scholars say: "World Expo provides a platform for new technologies to show themselves and interact with each other, and it will play the main theme of China's future economic development and become the driving force for development."
As early as one or two years ago, the carpet manufacturers and dealers who had a good sense of smell were aiming at the "world cake".
In addition to the American carpet giant Mohawk, the famous carpet manufacturer CTTCC and the Dragon carpet industry in Shandong seized a piece of cake in the competition.
Shenlong carpet sales Wei Yubin said: "our biggest advantage is not only advanced technology, but also more importantly, it can get in touch with the relevant parties in World Expo timely, and according to the designer's requirements, the architectural characteristics of the project, the overall style of the indoor environment, we can finish the carpet work in a short time.
According to the designer's request and taking into account the overall image and interior style of the Expo Culture Center, the Shenlong carpet industry has customized a large size special carpet for the Expo Cultural Center.
Hotels, restaurants and sports venues in the village of Beijing in 2008 ordered the high-end machine-made carpet from the company, with a total length of 100 thousand square feet.
Wei Yubin, sales manager of Shenlong carpet, "we use our own brand to expand the market instead of processing it."
It is precisely because we do not do the processing, we are brand sales, so our added value is high, the ability to resist crisis is strong.
Shenlong company relies on "core" to improve quality, build famous brand by quality, and promote development by brand.
Technological innovation is the eternal theme of Shenlong carpet.
World Expo is a showcase for technological innovation.
It plays a significant role in promoting the development of science and technology and is a weathervane leading the development of scientific and technological civilization.
World Expo can promote technological change and industrial revolution, and lead to the formation of new industries and economic growth points.
Due to the impact of economic and technological development, China's traditional technology has been declining or even lost in recent years.
But the Dragon carpet has gone against a new trend, and has gone out of a new way to successfully realize the industrialization of family handicraft. Its products are sold at home and abroad. After providing excellent carpets for the Olympic Village, this year, Shanghai World Expo has won the once again recognized "carpet king".
Yin Bingjun, chairman of Shenlong carpet industry, bluntly said, "the value of the dragon is a creative company.
We sell innovation as design, not just materials and products.
Creativity needs to have a relaxed environment.
The woven imitation mercerized carpet developed by Shenlong company is also an innovation of the world carpet technology, and its technology is in the leading position in the world.
The self-developed carpet woven carpet has both Western cultural characteristics and Chinese handmade national characteristics. It has become a leader in China's woven carpet series with high added value, high efficiency and high efficiency.
The product combines modern Chinese woven carpet technology with traditional Chinese hand carpets, mercerizing, dyeing and finishing, slice cutting and other technologies. It realizes the perfect combination of high technology and traditional technology. Its production of chemical fiber woven hand carpets, pure woolen woven hand carpets, pure wool woven woven carpet, pure wool woven woven hand imitation antique carpet and so on completely match with manual hand-held carpet.
Kuang Huachun, manager of Huixin Hotel, Jiaozhou, Shandong, said, "although it is a traditional craft, but in recent years, in recent years, in recent years, in recent years, the company has been playing a leading role in the quality of the brand, and has begun to win fame." in 2008, the first battle of the brand communication was launched by Beijing Olympic Games, and it went to the whole country. Now it is necessary to make the brand to the world through the World Expo of Shanghai. "In 2008,"
Hand knitted carpet has been in our country for decades. It has the characteristics of good elasticity, convenient use and preservation.
With the rapid development of hotel, apartment and exhibition industry, the demand for carpet is increasing.
However, most western countries such as the US adopt mechanized production, which is more random than manual knitted carpets. It is easy to produce cracks and affects the appearance and service life.
Therefore, the top grade carpet still relies on manual knitting, which has an irreplaceable role.
It is worth mentioning that the woven woven carpet series developed by Shenlong carpet industry has realized the perfect combination of high technology and traditional handicraft carpet, and its products are selling well, and are well received by domestic and foreign merchants.
Environmental protection and low carbon, perfect combination of responsibility and development {page_break}
The carpet produced by Shenlong carpet has won the trust of the World Expo Organizing Committee of Shanghai and the green carpet made for Shanghai World Expo by virtue of its unique artistic beauty, anti stains, chlorine resistance, flame retardancy and antistatic properties.
In fact, "environmental protection and low carbon" is also the development direction of the textile industry in the future.
Chairman Yin Bingjun said: "the enterprise strategy of Shenlong carpet is to create a high-tech, energy saving, environment-friendly, world-class and modern woven carpet factory. Casting independent innovation, own intellectual property rights, has the core competitiveness, national carpet world famous brand, and environmental protection is also a very important link."
With the increasing commitment to environmental responsibility, Shenlong Group has left less and less footprint on the environment.
In order to further carry out continuous work, the company recently invested in developing renewable energy quota (RECs) to reduce the power consumption of the entire company's facilities.
Yin Bingjun, chairman of the board, added that "formulating sustainable development strategies helps save time and resources.
Shenlong Group has realized this point and made important measures to make it easier and more efficient to do the right thing.
Dancing with wolves and taking the lead in the strong competition
If you can permanently place your product on the ground of the World Expo stadium, the Dragon carpet is no doubt quietly, making a permanent advertisement for your product free of charge, and its publicity effect can not be underestimated.
Wei Yubin said in an interview: "the Shenlong will get the Expo order, which will help us expand our business, and this kind of help has been gradually revealed, especially when negotiating contracts with large state-owned enterprises such as telecommunications and banks."
Kuang Huachun, manager of Huixin Hotel, the Yanghe River, Jiaozhou, Shandong, said, "obviously, these sporadic sweeteners are not as satisfying as" fast food "for the" ambitious "carpet makers.
Although he got a share in the World Expo project, Shenlong did not limit his vision.
In fact, Shanghai World Expo will also lead to a more magnificent competition, and it will also create a golden opportunity for history. If we can grasp it, we will see how these carpenters are capable. "
Super competitive power comes from super comprehensive strength.
In the face of strong market competitors, the dragon made a solemn promise: no matter how many products you need, whatever color and style you like, Shenlong can satisfy you.
As a "professional carpet enterprise", Shenlong always takes customer satisfaction as the service center, pursuing the beauty of art as the primary standard, and adhering to the concept of environmental protection.
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