Please Regard Clients As Relatives And Friends.

What is the customer?

Three types of claims are popular in the industry.

Customers are God;

Customers are their parents.

The customer is always right!

The author believes that the above three kinds of statements have obvious wording, which is very inconsistent with the facts.

First of all, let's look at the saying that "customers are God".

"The customer is God," the problem is that no one has ever seen the "God", not to say that the "God" has any preferences, interests, even we even "God" is the men or women do not know.

Think about it, we do marketing, even the gender of customers is not clear, all the situation of customers is unknown. Can such "customers" satisfy their needs? Obviously, this is impossible.

Marketing, in the final analysis, is a very practical and practical work; the "customer" is also a specific group. A very definite group is not the "God" in our mind.

Therefore, the saying that "customers are God" can not withstand the scrutiny of marketing and the test of practice.

Secondly, we look at the saying that "customers are the parents of food and clothing".

If this is said by those serious old men,

Moreover, "customers are parents," we regard customers as their "parents".

The problem is: children always regard "parents" as "filial piety"; parents are always "loving" to their children, and "pity their parents' hearts."

Is it really necessary to involve money and interests? How dare the children have to bargain with their parents and take everything as the core of money? Obviously not!

Besides, customers are not willing to be your cheap "parents"! Who is going to be the "parents" of countless strangers when they are full?

Again, we see the saying that "customers are always right".

In the past few years, many enterprises regard this as a classic saying, posted in the office and written in the corporate culture, and the conference will spread all over the world. As if with this sentence, enterprises will be able to "survive forever" and customers will be loyal to the old age.

Why? Because this word is too sick.

Customer is always right? For example, a customer buys you a product, asks you.

Don't be silly! How can customers always be right? No one is always right. This is too simple.

Such an enterprise is purely self deceiving and foolish.

Modern marketing is more about asking us to explain the advantages and performance of our products to customers, to satisfy the potential or actual needs of customers, and then to let customers pay for our products.

If the customer is always right, the customer can buy a 150 square meter house for 1 yuan.

Therefore, the above three statements are too big and wrong.

So, what are the customers? What should we think of the customers?

The author prefers to treat customers as relatives and friends.

The reasons are as follows.

1, the need of marketing personnel.

Taking customers as friends and relatives means that we are in an equal position with our customers.

Most of the time, when we are faced with customers, there are fears. Why? Because we always think that customers are "big money owners". We have to let these "cash masters" comfortable and refreshing, and they will pay to buy our products, so we have printed a layer of fear in their hearts.

Taking customers as friends and relatives completely solved this problem.

Because "customers" you are my relatives and friends, we are all equal, even if you are now a billionaire, or a senior official of the government, I am a bottom worker, but we are friends and relatives, so I am not afraid of you, we can talk freely.

Remember: equality mentality is very important for marketers. If we can not maintain an equal mentality, our marketing staff will never accomplish anything.

2, customer needs.

Customers actually want us to see them as "friends and family".

The reason is very simple, because customers buy products, because he has such a demand, he hoped that manufacturers can meet his "needs"; however, customers in most of the time, is "layman", he is not clear about the performance of this product, he also need to identify and distinguish these products through our marketing staff, that is: when customers buy products, they also want to be guided by our "experts".

The problem is: many times, we forget this, always feel that "customers are God", "customers" should be superior, so we are afraid, we can not fully and comprehensively introduce products to customers, resulting in their knowledge of products is also half understood.

In fact, we have not really satisfied the needs of customers.

The problem is solved by treating customers as relatives and friends.

We are free from the mentality of our customers. We can freely and fully introduce our products, and pass on "professional knowledge popularization" to customers. Customers can also relax themselves and put all their problems and difficulties in a comprehensive way, so that we can give answers.

It is a great pleasure for both sides to get their own way.

3, the need for healthy development of the market.

On the one hand, we will not deceive our customers, because customers are "our friends and relatives". We really want to deceive customers, and meet each other later. We must be embarrassed to say hello, cold. (of course, reasonable profits must be earned). On the other hand, customers also regard us as trusted friends and relatives, and both sides become long-term partners. This is more conducive to both sides, of course, it is more conducive to long-term development of enterprises and healthy development of the market.

If we regard customers as friends and relatives, we will create more excellent marketing results.