How To Understand Market And Management
On the afternoon of January 20, 2011, the company held an open competition for the middle level management position. The last round of on-site selection was held. The participants' passionate speeches were impressed by more than 100 judges at the scene. The competition was fierce. In order to achieve the principle of openness, impartiality and fairness, on-site scoring, on-site statistics and on-site announcement were carried out.
At the scene, I wrote down some of the speeches made by some of the athletes' passionate speeches, which expressed their understanding of the market and management work.
Let ordinary units become long-term
Company
Let long term units become loyal users.
First, we need to focus on what the real needs of the other party are. Only when we know their real needs, can they be sold only if the demand is truly satisfied.
●
Sale
There are only two results of "100" and "0".
Every company and everyone will face constant changes, and new challenges will always be placed before you. What kind of attitude will you take to deal with it? What kind of results will you get?
There is a difference between purchase and sale. Purchasing is someone else's service for you, sales are your services for others, truly big things can not be mistaken, trivial things can not be leaked, difficult things can not be overwhelming, and hardships can not be reversed.
I used to supply, I would buy things, I would sell things.
Work is a stage for growth, not a theater for performance.
●
Marketing
It is a career worth pursuing and loving.
Whether we can do well in marketing depends on understanding of marketing. Whether we can do well in the position of regional director depends on the understanding of this position.
Regional director is the product of market segmentation.
We usually say that we need to ploughing the market, how can we make "intensive farming"? That is, we must approach the market and be pragmatic and diligent.
People are the biggest resources. Research shows that the potential of ordinary people only develops 2-8%.
The regional director should set an example, set an example, teach himself, and always maintain smooth communication, frank communication and tolerant mind.
The market has evolved from the imperfect competition in the past to the state of fierce competition today.
The regional director is the bridge and bridge between the company and the market. The duty is to narrow the distance between the two, rather than pmit the microphone. On the market issue, the regional director should act as a "family" and create a "win-win" or even "win win" pattern.
The regional director in my mind is: the brain that is diligent in thinking, the eyes to find problems, the ear to collect information, the nose to be sniffed out and the mouth to communicate well, plus a pair of industrious legs and an enterprising heart.
I know, these are far from enough. In the market, we often have more difficulties than we think, and more often than not, we really need to "arm our teeth".
Sales are Purgatory and melting pot, because there is faith, so it will be realized.
I know clearly that it is not easy to become a qualified regional director, not only to have a solid spirit, but also to be sensitive to execution and planning. Not only should we be familiar with business processes, but also understand the market situation and competition among peers. Not only must we have excellent organizational management level, but also we need to have good communication and coordination capabilities.
The "no victorious generals, only the undefeated team".
Team composition is inseparable from the choice of personnel. The rationality of team members is the key to the success of market development. {page_break}
As long as we are on the stage of competing, we are best able to show our opportunities.
What I want to say is that no matter what the final result is, the process is wonderful.
Because of the limited number of places, for those who are not in positions, it is also a rare experience to improve themselves and a wealth of their careers. For those comrades who take the lead in management positions, they should change their roles quickly, maintain their mental outlook in the speech and devote themselves to the new work with twelve points of enthusiasm.
Finally, a speech by a comrade concludes this article: "because of conviction, it will be achieved."
Congratulations!
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