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Shoemaker Gome Sports Wants To Create A New O2O Channel Mode

2011/1/28 10:27:00 152

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January 28th hearing is well known that 2011 is China.

Electronic Commerce

The first year of "finishing the fruit", on the one hand, China's

online shopping

In the period of rapid growth, China's online shopping scale in 2010 was 498 billion, and it is expected to grow at a level of not less than 200% in 2011. On the other hand, a number of old B2C enterprises have gained various successes, and Mcglaughlin and Dangdang have successfully listed on Nasdaq, Jingdong.

Shopping Mall

We get $100 million in wind investment, and not less than 5 or more B2C companies such as red children, VANCL and so on have won second or third wind investment funds of not less than $3000-5000.

The outsourcing industry (Foxconn), the traditional retail giants (Gome, Suning Appliance, and intime department store) have implemented the strategic layout of online retailing in the form of self built platform (Flying Tiger shopping, suning.com, Yintai net) or capital acquisition (Kouba).

With the natural monopoly resource advantages, COFCO (COFCO), China Post (post Lok), China UnionPay (UnionPay online shopping mall) and China Mobile (integral mall) have also launched high-profile lines.

In this context, the footwear company Gome sports wants to make its online shopping mall on-line very meaningful. The older generation of B2C, such as Jingdong mall, Dangdang, red children, VANCL, etc., only do online channels and online pactions; and nearly a batch of B2C, such as Suning Appliance, Foxconn, COFCO, I buy nets, and so on, the line is huge.

Only Gome sports, offline franchised chain stores and online online shopping mall start simultaneously.

This is a new B2C business launching mode, "O2O" (Online2Offline), which combines online business opportunities with the Internet, and brings online consumers into real life via the Internet -- online payment lines, goods and services, and then line to enjoy services.

According to insiders, based on the strategic layout and operation starting point of Gome sports network, it will open a new chapter in e-commerce in China.

Objectively speaking, it may not be accurate to comment on Gome sports network. But taking into account the operational strength of Gome in the field of professional chain stores, the uniqueness of the innovative retail channel and commercial platform mode of sports outdoor sporting goods specialization "store" (offline stores + online stores) starts at the beginning of the signing of 369 cooperative brands covering competitive sports, science and technology sports, extreme sports, leisure sports, fashion sports and outdoor products (more than 29 thousand commodity styles), as well as the 10 month online shopping mall online. These factors are very important. You can not enlarge your business imagination and can not lift your industry's expectations.

It is reported that, from participating in the reaction of the "shoe dealers' Gome Sports Brand Strategy Conference and the 2010 Gome sports partners' reply," we are generally optimistic about the brand new "money" Scene -- shoes brand Nike, Adidas, Lining, Puma, Spalding, Pathfinder, Bbu Ryak, Yonex and other brands are highly looking forward to this. They are fully committed to cooperate with shoemaker Gome sports to create a new marketing channel; NBA China and other industry organizations have strong interest in cooperation with Gome sports to cultivate a new business operation channel.

Indeed, the current status of sports outdoor sports products in China is increasingly becoming the bottleneck of brand development and performance growth. The new "O2O" mode created by Gome sports can quickly gather not only the number of big brands and huge products, but also the huge consumption popularity of Chinese B2C business in the spring, so that consumers can truly enjoy the sports experience of Gome.

It is reported that the footwear company Gome sports will set up hundreds of large stores in the next 5 years to build an experience and service platform for consumers, build sales and brand display platforms for manufacturers, and make online and offline "front desk".

From the point of view of the relationship between reform and reform, Gome sports not only rely on Gome's resource advantages, but as an integrator of advantage inheritance and innovation, which is the root of Gome sports's opening up a new chapter of e-commerce in China.