Thousands Of Years Of Extreme Cold Become A Big &Nbsp; Shenzhen Merchants Are Throwing Down Their Down Garments.

Although 13 days in Shenzhen ushered in a new round of cooling, but this is not shaken.

On the 13 day, I saw in the Huaqiang North business circle that many brands of down coats, woollen overcoats and cotton clothes were all competing for a season promotion.

At a medium class women's wear counter, I saw the full price woolen coat with a price of more than 2100 yuan. It was just listed before the Spring Festival. At that time, the label of "new product 20 percent off" was on the high side. After the Spring Festival, 70 percent off of the billboards had been posted up quickly.

And another 3100 yuan wool coat, the "diving" is more ferocious. It has been moved from the new product area to the sales area at the entrance of the store, and the price has changed from 20 percent off to 80 percent off.

A well-known brand of down jacket salesperson told the author that their new winter dress in 2010 also began a season change promotion after the Spring Festival.

Some white feather down garments with a price of 1000 yuan are now as low as 50 percent off.

Compared with the sale of competitors before the Spring Festival, their actions slowed down a bit.

On the Taobao website, with the "spring new clothes" occupying the front page of the website publicity, the products related to winter related such as down garments, cotton padded clothes, snow boots and scarves are also competing for the "clearance sale". The price is generally 3~5 fold.

Some styles are only 1 months away from listing, and some styles include warm gifts such as underwear.

The "thousand years of extreme cold" which once filled them with confidence is completely a big flicker.

Mr. Wu, a factory's down garment dealer in Zhejiang, told the author that they didn't make any money from the past winter in Shenzhen.

Down clothing industry to see "heaven" to eat.

In 2010, the media reported a great deal about the "extremely cold year."

Scientists also insist on this.

On the one hand, the cost of raw materials and labor continues to rise, while the other side is the "winter chill" that may bring the winter clothing business.

Mr. Wu's clothing factory finally decided to make a fight: increase the production of down jacket.

However, Shenzhen has experienced several waves of cooling this winter, but it has been cold for just 35 days.

Wu said helplessly, "where do we need to buy new down garments?"

It is understood that the main raw materials of wool, duck and cotton and other winter clothing have risen sharply in 2010.

For example, the price of duck down from the lowest 80 thousand yuan / ton to 250 thousand yuan / ton, cotton prices rose from 18 thousand yuan / ton to 30 thousand yuan / ton.

Under the pressure of rising temperatures after the Spring Festival, manufacturers and merchants have introduced discount measures to digest inventory and return funds.

Consumers should be careful and buy less.

The author saw many shopping malls in Huaqiang North, despite the 13 days of moderate rain in Shenzhen, the public is still in constant flux.

However, consumers who like seasonal sweeps seem to buy less than winter clothes.

A few "careful calculation" female customers told me that this year's winter clothing even after the festival sold to 80 percent off, 70 percent off is not cheap.

"There are more discounts, and consumers are actually spending more money."

For example, the price of more than 3000 medium brand full wool coat, after 80 percent off, the price is 600 yuan.

Last winter, the first line brand's full woolen coat was no more than four hundred or five hundred yuan.

For example, the original price of the short and medium down garments such as ONLY brand is about 900 yuan, and the price after 50 percent off is 450 yuan.

Last winter, when the season was discounted, a similar brand of down jacket was two hundred or three hundred yuan.

Compared with the two or three line clothing brand sale and sale of winter clothing, I noticed that many front line brands were basically replaced by "spring clothes listed".

Insiders told the author that these heavy brands were putting away their winter clothes and preparing for new clothes to come on sale in late autumn next year.

Only the small clothing manufacturers with low reputation and low capital were fooled by the "cold spell of thousands of years". Under the attack of raw materials and labor costs, they were faced with a crisis of capital chain breakage. They were trying to avoid the "big shuffle" of the garment industry.