Li Hua: Clothing B2C Has Become The Mainstream Of The Current Online Shopping Development.

Ms. Zhang, all the new clothes purchased during the Spring Festival in 2011 came from China.

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No doubt, the hot development of Chinese clothing in B2C2010 has affected a number of shopping habits such as Ms. Zhang, and this is due to the rapid development of online shopping in recent years, especially the rise of clothing B2C. After the pioneering work of enterprises such as PPG and the summary of experience and lessons, the product system of clothing B2C enterprises has been strengthened. The lack of product experience in the past has been greatly improved under the upgrading of logistics system, and finally won the blowout of Chinese clothing in the year of B2C2010.

The specific performance of this blowout is Mcglaughlin's US listing as China's B2C first share, the sales target of 6 billion yuan, the second round of financing by Martha Marceau, and the Logistics Conference convened by Ma Yun, the founder of Alibaba, and that the Chinese B2C market is better in 2011.

And this "blowout" foundation benefits from the clothing B2C mode to further "sublimate" the advantage of online shopping.

For example, clothing B2C experience enhancement makes clothing online shopping cheap and convenient advantages have been highlighted.

In the past, the industry had always thought that online shopping which could not provide trial service could not bring enough product experience to consumers.

As a fashion product, fashion changing clothing is very strict in product experience. Therefore, the industry traditionally believes that although the product is cheap, it is difficult for consumers to make a purchase decision based on a picture. Consumers need to try it on. They need hand contact clothing to judge the clothing texture and real value.

And this website sale platform can not provide such services.

Now, things are changing.

Chinese clothing B2C is tackling the problem of insufficient experience of clothing online shopping through the "revolution" of logistics links, and has become the mainstream of the current online shopping development.

Ms. Zhang fully felt this change in her new year's clothing purchases.

She once made a total of 4000 yuan in costumes, and at the same time, because of her unsuitable style, she also successfully returned the clothing product valued at 3000 yuan. On the premise of cash on delivery, she fulfilled her clothing experience through shopping website's return items.

Benefiting from the innovation of logistics links, at present, the major B2C websites have launched the service of unconditional return and replacement, which has successfully solved the problem of insufficient experience in clothing network marketing, and consumers can first buy clothing on the website, and if they are not satisfied, they will successfully retreat and realize the upgrading of product experience in disguised form.

For example, Ms. Zhang has bought several products of different styles, colors and sizes in every category product. If one is satisfied, one will choose one and the rest will be returned. If all are not satisfied, all of them will be returned or replaced.

She does not undertake any cost.

In recent years, with the development of B2C business mode, it has spawned a new logistics business in the logistics industry, that is, logistics enterprises undertake the business of B2C enterprises in a city, or regional goods escort, return goods, account receivable, refund of goods.

This greatly reduces the operation cost of garment B2C enterprises, and packages the distribution, collection and return business to a certain "landing match" logistics enterprise. Clothing B2C enterprises have greatly reduced manpower costs, logistics costs and wastage costs. Consumers do not have to pay any fees for return, and logistics enterprises can also find profits from the larger orders, even though the profits of single orders are reduced.

This directly supports the replacement service that the online shopping can not be realized in the past, and has achieved the blowout of the clothing B2C.

It makes clothing B2C enterprises become more realistic, which is different from the small sellers who adopt C2C mode on Taobao. Clothing B2C enterprises do not allow consumers to undertake the cost of replacement, thus making consumers believe that discount and low price information on shopping websites are worth believing. Consumers need not worry that clothes bought at low prices can not be worn because they can easily return goods.

It also made the clothing B2C enterprises shine brilliantly in the Spring Festival clothing market in 2011. They exerted their price advantage in anticipation of inflation. Although enterprises such as van Kee pin guaranteed their Spring Festival holidays in the first line market and delivered goods on time, however, these B2C garment enterprises gave up a large number of orders due to insufficient supply, and even in the three line market, some enterprises even stopped any orders.