Designer'S Monthly Salary Is Twenty Thousand &Nbsp; Service Enterprises' "Bleeding From Outside" Is Bleeding.

The China Academy of Art

So far, many people still have a lingering fear of the downturn in the clothing industry during the global financial crisis in 2008.

Just after the Spring Festival, no matter whether to participate in job fairs, log on job search websites or read classified advertisements in newspapers, you can feel that many clothing companies have made a big move to recruit soldiers.

It is understood that the monthly salary of four thousand or five thousand yuan Marketing Manager position is not uncommon, "design director salary 15 thousand yuan start", "senior women's custom designer annual salary of 250 thousand yuan," and other high salary positions are even more impressive.

"We want to run the design director of Italy".

Every year before and after the first fifteen months of the year, it is the time for Zhejiang garment enterprises to recruit in a big way. However, this year, the reporter learned from some recruitment markets, websites and headhunting companies in the province that the most urgent shortage of clothing enterprises is not cheap labor force, but senior management personnel, clothing designers and senior marketing talents.

For this reason, many garment enterprises are willing to pay high salaries.

Wei Lin dress is a joint venture leather clothing company. In the past, it has been mainly selling abroad, and has begun to expand the domestic market vigorously since last year. At present, the target of competing for the market is placed on the two or three line city.

Recently, in the advertisement, the company openly advertised the design director, asking for more than 30 years of age, over 5 years of work experience, fluent oral English, and a monthly salary starting from 15 thousand yuan.

The director of business administration told reporters that the company's headquarters are located outside the country, and the design director is responsible for the overall positioning and color style of the seasonal costumes. They often go to Italy, France and other places to learn international design and draw inspiration, so they require a good level of foreign language and human resources.

Fang said that in today's domestic high-end clothing market, the more popular ones are high-end management and design talents. These elite groups are also the objects of many headhunting companies.

"At present, most of the garment industry in Zhejiang and even the coastal developed areas in China is experiencing a pition period from" labor strength "to" talent advantage ".

In the past, the weight was not heavy, and the rise of domestic consumption market and new consumption concept after the financial crisis made many enterprises realize that heavy quality is the way out.

According to him, before the domestic garment industry is one of the lowest proportion of professional managers and design talents.

"A lot of traditional clothing enterprises have been pformed from family workshops or textile enterprises. Many business leaders are lagging behind in their thinking. The clothing industry itself is a small profit. Most of the traditional enterprises have made profits by pferring cheap labor costs in the past."

On the other hand, he pointed out that many enterprises do not know how to cultivate their own high-end talents.

"Many senior managers and designers who are familiar with the domestic market situation are not very educated, and their starting points are very low. Most of them rely on the personal efforts and opportunities of the day after tomorrow to grow up. This part of the talent is now the object of competition for high-end clothing brands, but there are still too few of them."

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Companies outside the market want to create their own brands.

In the years when foreign countries were confronted with financial crisis and low consumption, China's foreign trade clothing industry bore the brunt of its victims.

Nowadays, many foreign trade enterprises begin to revive, and "old trees bloom new flowers".

According to the data released by the China clothing association at the end of last year, in 2010, the enterprises above Designated Size in the domestic garment industry resumed production.

According to statistics, China's clothing production rebounded sharply from 1 to September last year, and domestic and foreign markets rebounded steadily. The demand for new products replenishment was growing obviously. The rebound in demand effectively stimulated the rise in production.

At the same time, thanks to the improvement in the structure of export products, the increase in unit prices and the appreciation of the renminbi, the growth of export volume is more obvious, and exports basically revert to the level before 2009.

On the other hand, exchange rate, trade barriers and other issues will also be a test for the export garment industry.

In the past, there was no shortage of "Big Mac" in the export oriented enterprises. Although the pressure of cost has not yet harmed the enterprises, the development of the labor shortage and the increase of raw material prices is becoming more and more urgent. Many pure processing enterprises are stepping up to the exploration of brand, market and trade type.

In this regard, we can get a glimpse of one or two from the recent recruitment notice of clothing enterprises.

The reporter learned from the headhunting service office of China clothing talent net that many high-end brand enterprises in Hangzhou are very urgent about the demand for designer women.

According to the headhunter, there is a women's clothing enterprise established in Hangzhou for more than 10 years. At the beginning of its establishment, it has been doing 10 years of foreign trade production. Until 2003, it began to make branded women's clothing, and the consumer group was in the white-collar level. The product was positioned in the casual dress such as Max&Co. Now the company is recruiting women's dress design director with more than 6 years experience, and the annual salary is not less than 200 thousand yuan.

In Hangzhou, another high-end women's clothing custom service company, the price of this position is annual salary of 250 thousand yuan, on average, the monthly salary starts from 20 thousand yuan.

Zhejiang Yihui Garments Co., Ltd. has been a combination of domestic and foreign trade. The main garment fabrics and knitting brands have experienced the impact of the sharp reduction in the order of the financial crisis. Now the enterprises decide to focus their attention on the domestic demand market, and create their own knitting brand.

To this end, in recent recruitment advertisements, companies have recruited more than four thousand or five thousand business development managers, women's wear designers and other positions.

Huang, who is in charge of recruitment, told reporters: "since last year, orders for outsourced clothing in factories have changed a lot. Most of them are in Japan and other places, and the requirements for production quality are getting higher and higher. And the development of the domestic consumer market also needs a large number of marketing talents, so we have been longing for experienced high-end talents."

In today's clothing industry, "ice and fire" environment, many factories and business owners who simply made foreign trade orders have accumulated some experience, and set up their own brands with the Internet and two or three line cities as the experimental fields.

B2C and logistics talents are also popular.

Many apparel industry insiders say that brand strategy is the focus of the development of Zhejiang and even the domestic garment industry in the next 3 to 5 years. Whether it is the main regional brand or the supplier channel, or the establishment of a strong distribution brand, the pformation and upgrading of the garment industry channel profit mode is imperative.

For this reason, the clothing marketing masters with relevant channel resources, customer contacts and marketing experience will continue to be the red blood people competing for each other, with an average annual salary of around 100 thousand yuan.

Reporters learned that China's clothing brand, Zhejiang Busen apparel Limited by Share Ltd recently advertised dozens of marketing talents, such as the manager of commodity department, director of direct business, and development supervisor.

According to recruitment feedback, most of the positions of commodity managers, women's designers, training managers and so on have been filled.

In addition, in order to cooperate with the development of e-commerce platform, enterprises have also recruited many posts such as online customer service, salary and welfare commissioner, professional clothing group buying clerk and so on.

According to the director of Human Resources Department of the enterprise, the rapid development of Taobao platform, group buying website and other B2C platforms has provided important opportunities for the apparel industry.

"On the Taobao network, Zhejiang is an ordinary crown seller of foreign trade clothing, using certain marketing means, can easily achieve the goal of breaking millions of years."

For well-known brands, besides the early sales channels, after-sales brand reputation and customer service are becoming more and more important.