The Positive Significance Of The "Collapse Tide" Of Small And Medium Sized Shoe Enterprises

The February 22nd hearing was affected by factors such as labor shortage, appreciation of RMB and price rise of raw materials. Shoe enterprises Rumors of collapse are continuing. Take "China Shoes Capital" Wenzhou as an example, at the peak time, it reached more than 4000 shoe enterprises, but now the number dropped to 3035. Over the past seven years, more than 1000 have been cut down, but 30 of them are really big. To be sure, the future of Wenzhou footwear industry Will continue to shuffle.

Objectively speaking, there is a compassionate reason for the shoe companies that have already collapsed and are threatened with closure. The appreciation of the renminbi has led to more trade costs for China's export shoe enterprises, and domestic labor costs continue to rise, and many shoe enterprises are beginning to face double troubles of raising workers' wages and suffering from labor shortage. These factors can be imagined for the squeezing of domestic shoe enterprises' living space. Their days are really bad, and they are indeed worthy of sympathy.

However, with sympathy and sympathy, if the disadvantages of domestic shoe industry in the process of rapid expansion and development in recent years have been taken into account, and these long-standing disadvantages have reached the level of being hard to get back to, the appearance of a large number of enterprises in a short time concentrating on the closure of the industry in the promotion of objective factors is reasonable and there is no need to make a fuss. At present, the production capacity of our shoe industry is overabundant, the number of export enterprises is too large and the scale is small. Quite a number of shoe enterprises have short-sighted behavior. enterprise It does not pay much attention to product development and investment in science and technology, mostly in the form of OEM or ODM, imitation and plagiarism is serious, and it does not want to spend time and energy in doing market research and analysis, resulting in problems such as poor information in the international market, lagging behind in product design, single color variety and poor comfort. The product grades are not high and the price can not be sold, which is always lingering in the middle and low market. In addition, in the process of foreign bidding, Chinese shoe enterprises are becoming more competitive and vicious, which makes shoe prices impossible to raise.

Apart from technical and quality reasons, another prominent sticking point in the development of China's footwear industry is the serious lack of private brand. In the global footwear market, the first echelon with the representatives of Nike and Adidas in Germany is represented by the famous international brand influence and controlling the marketing ability of the global market. There are also the second echelons represented by Clark and Danish ECCO and so on. They are famous for their exquisite manufacturing capabilities and technological processes, as well as the third echelons represented by shoes manufacturers in Italy and France, whose advantages are world-class design masters and constantly developing new abilities. However, in China, we can not see the influential brand enterprises, which is destined that our shoe enterprises can only be at the lowest level in the world market, and the profits collected can only be the last drop in the profits of the world shoe industry.

Seeing these problems, people naturally understand the reasonableness of the failure of many small and medium-sized shoe enterprises in China, and naturally we can read some positive meanings from them. Industry experts agreed that after 2011, more low-cost and low profit start, lack of independent brand and technical content, lack of core competitiveness of enterprises, small and medium sized shoe-making enterprises will accelerate bankruptcy because of the cost advantage, but for most shoe manufacturers with regulatory norms and certain rules, it is the beginning of a new industry shuffle, and the footwear industry will go faster into the track of healthy development.