Xia Guoxin: Shenzhen Should Launch Its Own Fashion Institute.

At present, Shenzhen has nearly 3000 garment enterprises, and needs a large number of related talents, but there is no professional. Fashion Institute 。 Xia Guoxin, chairman of Shenzhen Ellassay Apparel Industrial Co, said Shenzhen should make greater efforts to build a fashion capital, especially to launch its own fashion Institute.

He analyzed that all cities in China were actively striving to shape " Fashion capital "Shenzhen has its own unique advantages: it has many influential clothing brands in China and nearly 3000 brand clothing enterprises. That is to say, the clothing industry in Shenzhen has both the brand foundation and the industrial chain foundation. However, Shenzhen garment enterprises badly need a large number of related talents, but there is no professional fashion Institute. At present, they can only be selected from various institutions in the country.

Xia Guoxin suggested that Shenzhen A Fashion College of its own should be launched. He said that the establishment of a specialized fashion institute can fundamentally solve the shortage of senior talents in fashion and creative industries, thus ensuring the sustainable development of fashion and creative industries. Referring to the successful experience of international fashion metropolis, Paris has Paris High Fashion Institute (ESMOD), London Saint Martin Institute of art and London Fashion Institute, New York has New York Fashion Institute, but currently only Beijing Institute Of Fashion Technology is the only professional institution named after clothing. If Shenzhen takes the lead in launching its own fashion college, it is of vital importance and practical significance to create "fashion capital".

Xia national new table further said that building international "fashion capital" in addition to increasing their own talent training, the introduction of international talent for the development of enterprises is crucial. International brand talents have rich experience and high professional level, and the introduction of enterprises can provide a lot of professional advice for domestic brands to the world. However, the introduction of international talents is expensive, and the general enterprises will be discouraged. Therefore, the government can consider giving policy support and subsidies to enterprises that introduce international talents, so as to encourage them to introduce high-quality international professionals. The use of government resources to organize Shenzhen's fashion brands to participate in influential international activities is also shaping the business card for creating the "fashion capital".

He suggested that the government should make unified contributions to purchase information and create a shared fashion information platform, with the help of the association's certified member units, to provide the latest information to the member units, and use the platform as a distribution center for fashion information so as to maximize the efficiency of resource utilization. At present, the level of information in Shenzhen is among the best in the country, and the establishment of such a fashion information sharing platform has its inherent advantages and foundation.