Sun Ruizhe: To Judge The Demand Of Spinning Clothes, We Need To Advocate The Right Of "Standard" And "Fashion".

China

Technological Innovation Viewed from cotton price fluctuation

Cotton problem is a pain in the whole industry. The 2010 cotton price "roller coaster" is particularly affecting people's hearts.

The textile industry should rationally face this "pain" and at the same time resolve this "pain" through technological research and development alternative materials.

Cotton has dual attributes of raw materials and finance. The latest prediction of domestic fiber production and consumption shows that the global stock of cotton will continue to decrease. In the long run, cotton supply is still tightening. There is a certain degree of imbalance between supply and demand. This is also an objective reason for the favorable external capital speculation.

Can we find new resources to replace cotton? In the face of urgent situation, the development of chemical fiber industry has begun to be far-reaching.

The total processing of chemical fibers and main natural fibers increased from 52 million 600 thousand tons in 2000 to 70 million 500 thousand tons in 2009, with an average annual growth rate of 3.3%.

The proportion of chemical fiber increased from 59.2% in 2000 to 62.6% in 2009.

From the total amount of fiber processing in China's textile industry, from 13 million 600 thousand tons in 2000 to 37 million 800 thousand tons in 2009, the proportion of fiber demand in the world has increased from 25.8% to 53.6%.

Vigorously developing the chemical fiber industry is one of the clear directions of the "12th Five-Year plan" for the textile industry, and how to realize the scale, differentiation and high performance development of the chemical fiber industry is the top priority.

The main problem now is how to find alternative renewable resources. The industry has tried in bamboo fiber and hemp fibers, but so far it has not fundamentally shaken the position of cotton's most important natural resources.

In addition, the capacity of regenerated fiber can now reach 7 million tons, but in fact the output is less than 5 million tons. How to improve the proportion of recycled fiber in the whole fiber will not only achieve breakthroughs in technology, but also support the relevant supporting policies of the state.

Expanding domestic demand into innovative support

In the national economic development strategic plan, domestic demand must be an important support for economic development. Taking the typical representatives of developed countries and advanced developing countries as examples, the proportion of domestic demand in the total demand in the United States and India is over 92% and 88% respectively, and China reached 72.8% in 2008.

This also indicates that with the social progress and economic development, domestic demand must be increased in the proportion of total demand, which will become a reliable backing for the development of China's textile and garment industry.

This trend is more obvious in the field of textiles and clothing.

In recent years, the sales volume of the domestic market of Enterprises above designated size has increased steadily, reaching nearly 82% in 2010.

In addition, from a realistic perspective, there is a big gap between China's family and personal consumption level and abroad. This gap is also an important direction for Chinese people to improve their living and expand domestic demand, and will bring new opportunities to the textile industry.

Referring to the per capita income of the main consumption population, an empirical value has been formed in the world, with the per capita disposable income of more than 3000 US dollars as the dividing point. Over the dividing point, it is regarded as a major change in people's consumption behavior. Huatai Securities has calculated this. In 2002, China's population with an annual average income of 3000 dollars was less than 10%, and in 2008 it was close to 40%.

The growth of the per capita income of the main consumption groups is bound to usher in a major shift in consumption patterns and consumption patterns.

From the age distribution of the main consumption population, we can clearly see that from 2010 to 2025, a large group of people aged 20 to 59 will become the main force to undertake the upgrading of consumption. With the support of this consumption potential, China's textile industry will usher in the golden age of 10~20.

The improvement of domestic urbanization rate brings another opportunity for the textile industry. With the advancement of urbanization, the consumption gap between towns and villages will gradually shrink, which is also beneficial to the development of the industry.

What is more worth mentioning is that with the growing number of middle class people in China, the new concept of consumption, such as green and environmental protection, will be popularized in a wider range. This will also become a driving force for the continued upgrading of textile and clothing consumption.

Building two innovation systems around four main lines

With the improvement of urbanization rate, the increase of national consumption level and the expansion of domestic demand market, the textile industry has a bright future and the field of new material research is also playing an important role in the national strategic emerging industries. Therefore, it can be concluded that "12th Five-Year" is still a steady and fast developing period for the textile industry, and it is also an important period of strategic opportunity, changing the critical period of economic growth mode.

The development of textile industry in the future should focus on four main lines: technology, brand, talent and sustainable development.

In terms of science and technology, the key is to break through the key technologies. From the past emphasis on R & D to the emphasis on R & D and promotion, we should focus on resource bottlenecks and focus on the development of large-scale, differentiated and high-performance chemical fiber industry.

The efforts made by the industry are ultimately reflected in the control of the right to speak, and the standard discourse power is the first to bear the brunt.

China's textile industry should always maintain a leading level in the field of science and technology. In the next five years, we should pay attention to the construction of quality standard system and further strengthen the whole process management of enterprises, so that we can not only become a strict practitioner of international standards, but also become a standard maker.

Fashion discourse power is another key point. China urgently needs to establish a fashion publishing power. It should continue to advocate the industry to seek creative agglomeration effect and integrate resources. While the industry actively tries to cross border development, the voice of the industry extends to the business, extends to consumers, and realizes the intensive development of fashion and creative industries.

China is not short of insight, but it must learn to take advantage of the situation. China is not short of technology and talent, but must be good at grabbing opportunities.

"12th Five-Year" is yet to be opened. The best opportunity for the development of the industry lies ahead of us. Only by innovating and striving, can we get a new historical opportunity.