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The Ninety-Ninth China Footwear Industry And Leather Goods Fair: Full Network Marketing, To Force Goods.

2011/2/22 14:32:00 112

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The ninety-ninth China footwear industry and leather goods fair hit two major markets: "sales" and "research and development".

In June 1, 2011, many famous fashion brands at home and abroad will shine brilliantly in Shanghai; more than 1000 department stores, more than 300 professional spectators, and more than 10000 outstanding national agents and retailers will come all the way. At the same time, the marketing elite of the shoe industry and leather industry will also be here in Huashan.

It is understood that their trip is to catch up with the ninety-ninth China shoe industry, leather goods fair and the "famous brand shop" docking exhibition fair.

As "the first professional shoes and leather goods exhibition of China", adhering to the tenet of "all for the Chinese market", the ninety-ninth China shoe industry leather goods Fair has carefully planned "domestic and foreign boutique Exhibition", "designer Salon", "closed seamless butt meeting", "

Department Store

A series of activities such as "chain shoes city investment conference", "theme forum" and so on, and strive to bring a gluttonous feast for exhibitors and professional audiences.

In addition to on-site docking of resources, the organizers also introduced cutting-edge information such as commodity planning, channel pformation and upgrading, e-commerce operation and other industries, hoping to give exhibitors an inspiring brainstorming, improve product R & D and channel expansion capabilities, and benefit from high value-added "R & D" and "sales" links, and pave the way for Chinese shoe and leather enterprises to seize market share and bridge to internationalization.

Full closed, two-way interaction ensures maximum docking effect.

A comprehensive survey of China

footwear industry

In the new market of leather goods, under the new situation of accelerating urbanization and stimulating domestic demand, the consumption power of the market has improved significantly. The development of various business models has made the market terminal performance more diversified, and the department stores have opened up shops in large numbers, and the retail chain shoes city firmly grasps the resources of the two or three line channels, and the brand enterprises are trying to sink or move towards the high-end.

"Channel is king" and "terminal is king" has become the main direction of change and development.

In order to effectively link the asymmetric resources of brand and channel, the ninety-ninth China footwear industry

Leather goods

With the experience of previous exhibitions, the commodity fair innovating the docking mode, with a view to maximizing the docking effect of the exhibition through a fully closed, two-way interactive seamless docking conference.

On the one hand, it helps the professional audience to understand the brand by means of boutique exhibitions and fashion shows. On the other hand, the professional spectators, such as shopping malls, shoe makers and so on, have their own exhibition areas. The brand representatives can conduct in-depth discussions with their inviting staff for "one to one".

In addition, the exhibitors will also provide referral services and negotiation areas for exhibitors and branding providers to create a good docking environment for exhibitors.

Integrating resources and working together to help brands quickly enter the network

After ten years of accumulation, e-commerce has ushered in the big bang in 2010.

Along with the popularity of capital, besides the integrated platform, integrated B2C mall, vertical B2C, network brand and other pure e-commerce enterprises, the traditional retailers, traditional brands, logistics companies, third party payment and other industrial chain upstream and downstream related enterprises have also poured in.

Shoe companies represented BELLE, Lining, Daphne, AOKANG and so on. They also scramble to expand their sales channels to the Internet and get huge returns.

At the same time, e-commerce in Zhejiang's Yintai and other department stores is also booming. The Wangfujing, Bailian, Guang Bai, Da Shang and Zhong Bai are awarded the "Ministry of Commerce e-commerce demonstration enterprise".

In 2011, "Nuggets e-commerce" has become a new profit growth point for all major footwear and leather goods enterprises. To help brand enterprises quickly enter the network, the ninety-ninth China shoe industry leather goods fair and the famous brand shop will be invited to cooperate with the brand buyers and CEO purchasing managers, such as Holle, Lok, net, shoes, Taobao shoes, VCG, etc.

Big names, elite gathering to open the "discovery" tour of commodity force

According to the ninety-ninth China footwear industry leather goods fair and the "famous brand shop" docking exhibition organizing committee, more than 1000 exhibitors gathered in the professional exhibition area advocate green and environment-friendly design concept, and the whole venue will be refreshed from concept to presentation.

In addition to Taiwan, Hongkong, Macao, Fujian, Guangzhou, Zhejiang, Sichuan, Chongqing and other Chinese finished products and leather goods brands, there are more international top brands from Italy, Spain, Japan, Portugal, Germany and the United States. Dibo Agio, Alex, rail three, GOLDEN PARTY, CHCH, FRANCINEL&CO, four seasons bear, Qisheng and general gate, a large number of export oriented domestic enterprises with international design, research and manufacturing capabilities, are the new strength of this exhibition. Their fashion and avant-garde product styles will add color and color to the exhibition.

In the spirit of promoting the design capabilities of Chinese shoes and leather goods enterprises, the exhibition continued the activities of the last designer salon, the shoe and design theme show and fashion show, and added the activities of "colorful" theme shoe industry, leather products fashion conference and business planning seminar in 2011, and assembled international famous designers and commodity planner lecturers to exchange the industry trends with the exhibitors and professional audiences, and to discuss cooperation.

On this platform, the domestic and foreign shoe products are in a contested fashion, and the connotation of eastern and western shoes culture and fashion design will collide with each other, which will become the focus of attention of Chinese and foreign media and people both inside and outside the industry.

In 2011, the ninety-ninth China shoes industry leather goods Fair will launch a brand new "force discovery" tour. We will look forward to your "common discovery" at the scene.