The Path Of Entrepreneurship For Three Secondary Vocational School Students

In January of 2001, after graduating from secondary technical school, Huo Xue Ke, Shi Caibao and Huang Xiangyun went out of the school with their lofty aspirations. However, the cruel reality gave them a head start: no three.

"We were only 200 yuan a month, but our idea is the same: we all want to be engaged in the pharmaceutical sales industry.

After a detailed market survey, they thought: "sickness is unavoidable for everyone, and drugs are needed by everyone, and the pharmaceutical market is definitely a prosperous market."

In terms of the speed and level of China's economic development, the overall demand for drugs will only continue to rise. "

From the pharmaceutical salesmen to the business executives, and then to the provincial managers who have only one side, they accumulated a lot of social experience and human resources during the period, and their abilities and wisdom have been fully developed and applied in a gradual pformation, and during this period, the gold in the pot of life has been excavated.

Since then, they have gradually embarked on the path of professional managers.

Looking for opportunities in the market downturn

In November 2007, the three decided to carry out "brand operation".

In January 2008, they officially registered the team's first private brand "Shang Sheng Tang".

In June of 2008, the sales team of "Shang Sheng Tang" has spread all over Hunan. When the team entered a healthy development, the state officially studied and discussed the reform of medicine.

Over the next six months, the national pharmaceutical market was plunged into depression and confusion.

In December 2008, the Shang Sheng Tang team looked for the right side of the development dilemma and the state policy. The three founders finally made an important decision: to provide the solution to the most lack of management profit mode and product service at the current pharmacy center, the first company in Hunan province to set up the service management of pharmacy, team training, and profit making mode innovation was set up. Shang Shengtang Enterprise Consulting Management Co., Ltd., concentrating on serving the whole province's single pharmacy and small and medium-sized chain drugstores, providing market consultation and management services.

At the beginning of the establishment of the company, the idea of innovation was not very popular with customers. However, they believed that the invisible assets and management training they had brought were invisible profits. The strategy to improve the management and operation ability of drugstores was only recognized and supported by a small number of customers with sharp market minds.

In 2009, the policy of national health care reform was gradually clear, and the profit of every link in the pharmaceutical market was further compressed.

Drug agents switch to the pharmacy can not survive the situation is increasing.

Seeing business opportunities and opportunities, in May this year, after several days and nights of discussion, the company made a decision again, initiated by Shang Shengtang enterprise consulting management company, relying on Hunan Jiuhua pharmaceutical as the sales distribution platform, and established the first regularized, large-scale and professional pharmaceutical alliance organization in Hunan Province, the Hunan Shang Shen Tong single drug store alliance. The joint research and exploration of new marketing and sales programs were carried out jointly by the single store and small and medium-sized chain drugstores with the prospect and strength and innovation spirit of the whole province. The sanctuary relied on the consultative management platform of Shang Shengtang enterprise management company and the wholesale sales platform of Hunan Jiuhua pharmaceutical company, providing excellent drug store management and management plan, experience and brand pharmaceutical resources and services for the alliance members. Shang Shengtang team again

Disclose company secrets to customers

"The market prospect of Shang Sheng Tong monomer pharmaceutical alliance is a large number of unified procurement and distribution, in order to reduce procurement costs and distribution costs, thereby reducing the intermediate links, providing more close to market, more standardized management, and more marketable and price advantages for drugstores, which not only provides better services to the ordinary people, but also leads to greater profits for drugstores."

He said confidently.

"At the beginning of the League building, because the popularity is not high, and there is no mature case, and the structure of sales varieties is not perfect, customers are always worried about whether our services can be in place.

Therefore, the league leaders and market personnel all go to the market to find customers and communicate with customers.

Speaking of that pitional period, Shi Cai Bao used an idiom to describe: early and black.

After many links and communication, they finally had the first intention to be a client - Suining County big pharmacy in spring.

"Everything is difficult at the beginning. We keep publicizing the company's ideas and policies to the pharmacy owner, and provide a series of materials such as pharmacy decoration, pharmacy management, personnel training and so on.

All these data are confidential.

In the spring of August 12th, the big pharmacy became the first member to join the Shang Sheng Tang drugstore alliance.

Since then, the drugstore has won a good evaluation of the general public with its complete varieties, affordable prices and excellent service.

For a time, the wind of "continuing to profit from the drugstore and joining the alliance of Shang Tang mono Drugstore" circulated in all drugstores of the province.

Up to now, more than forty individual drugstores in the whole province have joined the Shang Shengtang pharmacy alliance. They have got rid of the vicious competition under the traditional mode, so that people can enjoy high-quality service and affordable drugs in the League store.

"Our first goal is to develop 500 member stores in the whole province. Only by persisting in innovation and hard work, walking at the forefront of the market is our only way out."

Huo Ke Ke said.