2011 Clothing Ushered In Gold Growth Period Domestic Demand Or Continued Efforts

According to the data released by the Ministry of Commerce, in January this year, 3000 key retail enterprises monitored by the Ministry of Commerce achieved 26.6% sales growth over the same period last year. Among them, sales of clothing, shoes and hats increased by 37.2% and 33.2% compared to the same period last year. The growth rate was 18.2 and 13.4 percentage points faster than that in December last year.

The industry generally believes that in 2011 Clothing domestic demand It will continue to be a powerful driving force for the development of the industry. In the next ten years, China's clothing consumption will usher in a golden period of growth.

Chen Dapeng, executive vice president of China Apparel Association, pointed out that in recent years, the domestic demand market has outperformed the export market and become a driving force. China garment industry The biggest driving force for development. In the future, the huge domestic market will be the main battleground for the competition of clothing brand enterprises.

In addition, a report of the China clothing association also pointed out that expanding domestic demand and stimulating consumption is one of the core themes of China's economic policy in 2011. Under this premise, domestic demand is bound to maintain a steady growth trend. At the same time, the domestic garment mature market is revitalized and the emerging market is growing rapidly. In 2011, it will be a year of steady and rapid growth of domestic demand for clothing. Rural urbanization, urbanization, big developers to increase the intensity of the development of the three or four tier cities, the rapid increase of network coverage, speed up the dissemination of new lifestyles, will catalyze the city. Clothing consumption In depth development.

Zhou Haijiang, President of the red bean group, one of the representatives of men's wear enterprises in China, said that for enterprises, the biggest opportunity for 2011 is the expansion of domestic demand. In recent ten years, China's economic and economic development is very fast. The State encourages domestic demand, which will bring many opportunities for enterprises, and enterprises must seize it.

In fact, from the economic data during the "11th Five-Year" period, the domestic demand for clothing has maintained a relatively fast growth rate. 國家統計局發布的數據顯示，過去的5年，國內服裝類消費每年都保持了20%以上的同比增長，增速均明顯高于當年社會消費品零售總額增速——2006年，我國社會消費品零售總額同比增長13.7%，其中，限額以上批發和零售業服裝類商品零售額增長20.0%，增速高于平均水平6.3個百分點;2007年，全國社會消費品零售總額同比增長16.8%，其中，限額以上批發和零售業服裝類商品零售額增長28.7%,增速高于平均水平11.9個百分點;2008年，全國社會消費品零售總額同比增長21.6%，其中，限額以上批發和零售業服裝類商品零售額增長25.9%,增速高于平均水平4.3個百分點;2009年，全國社會消費品零售總額同比增長15.5%，其中，限額以上批發和零售業服裝類商品零售額增長20.8%，高于平均增速5.3個百分點;2010年，全國社會消費品零售總額同比增長18.4%，其中，限額以上批發和零售業服裝類商品零售 The total growth rate is 24.8%, which is 6.4 percentage points higher than the average growth rate.