Buyers Look Forward To The Chinese Market

In March 2011, the nineteenth China International Clothing and Accessories Fair (CHIC2011) arrived at the same pace.

At that time, the CHIC2011 China clothing business forum, one of the important events of the exhibition, will be held on March 28th - 29 at the China International Exhibition Center.

This forum is distributed by China clothing association, China clothing.

Look at one: look forward to 2011 China's clothing development trend

2011, China

In 2011, China's macro economy smoothly shifted from "11th Five-Year" to "12th Five-Year". China's garment industry has also made rapid progress in the new round of financial crisis, which is a great opportunity for China's clothing sweating to continue to exert its strength.

But we can not ignore the hidden worries behind the prosperity: the international luxury brands have further conquering the cities in China; the rapid expansion from the first tier cities to the second tier cities, and even the three or four line cities are also showing up; further squeezing the commercial space of Chinese local brands.

China's garment industry terminal mode innovation and industrial pformation and upgrading have a long way to go.

Opportunities and challenges coexist. What is the future of Chinese clothing enterprises? What kind of needs will they have for the terminal? This will be a great feast of precise interpretation and summit dialogue.

Two:

Du Yuzhou, President of the China Textile Industry Association, said that in the current fashion industry, buyers are a new special group. They bring the best products of the designers to the most high-end customers. They are bridges between brands and consumers. They are the masters who can best influence the trend.

Buyers, as the prevailing market operation mode of international clothing terminals, have developed rapidly in Japan. When the traditional commercial terminals such as Japanese department stores and franchised stores are showing signs of decline, the performance of buyers' integrated stores is increasing.

In this forum, the organizers invited two senior Japanese buyers from Shimada Hosi and Kamatsu Yasuhiro to study two topics of "Japan's model reference" and "buyer skills sharing - commodity planning techniques".

Learn from each other and lose your step.

In Japan, how to achieve rapid implant in the existing Chinese garment terminal mode is a topic that we must consider.

"Yi Gu" is an intellectual women's clothing brand of Shanghai's Sao Ya Fashion Co., Ltd.. In the operation of the "Yi Gu" brand, the buyer's mode was fully introduced, and the commodity department was set up. The department completely subverted the traditional functions of "control" and "allocation", and extended to the design proposal and project proposal, extending to the later stage of cargo follow-up and retail strategy. The overall business operation of "Yi Gu" brand was fully monitored by the uniqueness of the buyer's function, and the overall gross margin control of "Yi Gu" brand was also undertaken, so that the inventory problem of many brands and headache was not becoming the burden of the enterprise.

In this forum, Ms. Wu Hongkun, general manager of Sao Ya Fashion Co., Ltd. in Shanghai, and MS. Zhang Yan, the consultant and former director of commodities and marketing of the "UNIQLO" Fashion Co., Ltd., will share with you the classic case analysis of "buyers integrating into China". Mr. Zhang Yan,

Three: buyers integrate into China

In the clothing business operation, the "buyer" starting from the product virtual operation mode, higher than the brand virtual operation constraints, so as to weaken the existence of the product, but also is the best platform for using the product itself to manage itself.

In a sense, their behavior has accelerated the promotion of all kinds of clothing to scale production in China.

The strength of destruction is the direct power of buyers to form the brand market.

Therefore, the buyer is known as the founder of the next myth in China's clothing industry.

In China, the buyer is refined as two concepts of the buyer of the garment enterprise and the commercial buyer. It is also gradually accepted by the brand enterprise and the commercial terminal. How to comply with this trend and guide the fashion buy mobile system in the clothing terminal "test water" has become one of the needs of the new model of the industry market.

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Considering the changes of China's apparel terminal, the potential brands of China are becoming butterflies and international brands are coming. But the common feature of the two is that the strength of the brand is increasing. This change signal tells us that China's clothing business needs the intervention of buyer's mode.

For this reason, the organizer will also invite Chen Peng, Yao Xiaoyun, Shao Ligang and Zhou same domestic buyer training experts who have long experience in overseas buyers and engage in research on commercial terminal mode in China. Combining theory with practice cases, we will make a multi angle and three-dimensional introduction and experience sharing on the topics of ingenious construction, optimization of profitability, support for retail sales and interpretation of fashion trends.

They will intercept the essence of overseas buyer models such as accurate ordering, merchandise tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main domestic market terminal modes such as domestic clothing agency and trusteeship mode, we should innovate the "Chinese style buyer model" that is suitable for the domestic market, so as to realize the innovative thinking of "buyers integrating into China".

Four: retail mode change VS e-commerce rise

As one of the important topics of the annual conference of Chinese apparel retailers, the impact of e-commerce on the retail mode has been deeply rooted in the hearts of the people.

In recent years, the development of e-commerce is in full swing. Especially in recent years, changes in the clothing business terminals, e-commerce has gradually become a new force, its role in the clothing terminal has long been important.

The e-commerce development, which is similar to the direct selling mode, has achieved the point to point between products and consumers; compressed the intermediate channel, reduced the channel cost; strengthened the consumption side contact, obtained the immediate market information, made the quick response, compressed the design, production and inventory cycle; the number of Internet users increased; the network direct sale promoted the traditional market brand influence, increased the market share; no space time limit, reached 365 * 24 customer contact.

From the beginning of C2C to the current B2C, from Ebay to local Taobao, the reshuffle and perfection of a round of e-commerce platform itself, consumers are gradually getting used to and relying on online shopping.

Baidu opened a "yes", Tencent showed a "pat", to a large extent changed the previous people's "online shopping" many worries.

In the era of C2C, it is difficult to guarantee that goods are genuine, and there is a certain risk in dealing with each other.

However, B2C has circumvent this risk to a certain extent, and it can also present the entire brand to consumers in front of computers.

Many websites and brands have also cleverly solved the contradiction between offline products and online products, among which there are many successful cases.

It can be seen that the influence of e-commerce on clothing commercial terminals is very huge, and is undoubtedly an important part of the terminal in the future.

In view of the topic of e-commerce, China apparel network CEO Chen Xuejun will be invited to attend the meeting as an attendee. It will show its exclusive explanation on the retail mode pformation and the rise of VS e-commerce.

Those who had learned to walk in Handan did not have the same impression and lost their steps.

In this era of information explosion, various models and theories emerge at the historic moment and deserve our consideration and study. We believe that through the holding of the China Fashion Buyer forum, we will introduce new thinking patterns for the development of China's garment market terminals, and develop a debate on the development of industry terminal mode.