Overseas Purchasing Is No Longer Cost-Effective! Luxury Brands Rising Overseas

Please go shopping in Europe and America.

After rising two times last year, the big LV (Louis Weedon) took the lead in the European and American market this year.

Take the common Neverfull PM and Tivoli PM two as an example: in the United States, Neverfull PM rose from $650 to $730, or 12.3%, rising from 460 euros to 485 euros in France, or 5.4%; in the United States, Tivoli PM rose from 1000 to 1130 dollars, and the increase in Italy from 690 euros to 780 euros was all 780.

The price rise of LV is mainly related to the United States, Britain, France, Germany, Italy and other countries.

Among them, the United States rose the highest, and the Mahina leather series rose from $2800 to $3550, or nearly 30%.

LV China mainland service hotline staff said, at present, no price notice has been received in China, Neverfull PM is still 5350 yuan, and Tivoli PM is still 8550 yuan.

Now the price from abroad and the domestic price difference have been significantly reduced. The exchange rate of 1 US dollars to 6.6 yuan and 1 euro to 8.9 yuan is calculated. The direct purchase of Neverfull PM from the United States is only 532 yuan cheaper than the domestic price. The purchase of Tivoli PM is only 1092 yuan cheaper than the domestic price, which has been lower than the psychological expectation that "overseas purchases can at least be cheaper than two or three".

According to her knowledge, Taobao, Dior, Tiffany and other brands will all raise their prices in Europe and America.

Among them, Chanel's cosmetics have risen earlier this year.

The industry believes that the price increase of luxury goods is not only the strategy of the brand itself, but also the market demand.

Many luxury brands adjust their prices every other year or a few months, not just simple means of preservation, but also a confidence in the market and maintain the high-end image.

Take the classic Chanel Classic Flap as an example, in 2006.

Louis Weedon group announced in February this year's earnings report, due to strong demand in Asian markets and the recovery of the European and American markets after the financial crisis, the group's performance in 2010 has reached a record high. Sales for the first time broke through 20 billion euros, and net profit for the first time exceeded 3 billion euros.

The head of the European marketing department of a travel agency in Hangzhou said that during February of this year, Paris's old Buddha posted a Chinese advertisement for Chinese tourists, suggesting that Chinese tourists are now in the discount season, and the shopping malls have extended their business hours.

According to a new report by CLSA Asia-Pacific Markets, an investment research institute, China is expected to become the world's largest luxury market by 2020.

Whether in Europe or North America, tourists always buy luxury goods.

The person in charge said that the price was naturally elevated if people bought more.