Taobao Shop Enthusiasts Micro-Blog Marketing

Besides watching news, gossip and doing public welfare activities...

For many online shopping enthusiasts, they can still enjoy it.

Recently, in a micro-blog shopkeeper's shop in Hangzhou, dozens of netizens "@" shoppers were drying their photos of their clothes online, and shopkeepers "forwarded" these beautiful photos and praised a few words.

Every day, the shopkeepers will gather the messages and comments of the netizens, and select a "star of the sun" to give the winning users a voucher for the shop.

Shop advocate Miss said, before the shop in Taobao network has a forum for users to release their own beauty photos, but also conducive to the exchange of clothing experience.

And micro-blog compared with the forum, "here faster, better interaction, and there is a sense of collective", she said, through micro-blog can gather a lot of familiar customers.

This way of interaction is also emulated by many clothing stores.

On a micro-blog shop in Guangzhou, the shopkeepers did a month's "Sun Photo" activity. As long as they were drying out photos of micro-blog's clothes on the micro-blog, they could get a 10 yuan voucher for the shop.

In a short span of a month, nearly 1000 netizens were mapping the shopkeepers' micro-blog, while the number of fans of micro-blog owner increased by tens of thousands.

"When I am familiar with the photo" @ ", their friends will know where they are buying clothes," said Miss Qin, the shop owner.

"Micro-blog spike" gathered tens of thousands of popularity.

In addition to increasing the "Stickiness" of customers and online stores through micro-blog, there are many online shopkeepers who have turned micro-blog into a platform for publishing and snapping up new products.

Miss Fang, a Shanghai based women's wear shop owner, started playing micro-blog before the Spring Festival, and saw that many of her colleagues had tens of thousands of fans of micro-blog.

"So I advertised in the shop, telling you that every day there will be a special style of selling on micro-blog platform."

She pplanted the "spike" method to micro-blog, and released a small number of new products on micro-blog every day, because the number is limited. Only those who rush to buy in the first few messages to buy can buy, this way in just a few months for Miss Fang quickly brought more than twenty thousand fans.

"It also saves the trouble of releasing new products in the shop, so it doesn't have to fill in a lot of product information when it's released in the shop," Fang said.

In addition to some grassroots online shops making good use of micro-blog platform, more and more brand online stores have started micro-blog marketing recently.

For example, Taobao has also opened micro-blog for a period of time, and has also promoted its micro-blog address to its old customers through SMS and so on. "Sina's micro-blog will have the latest information of our online store."

In fact, many "star level" shop owners also like to release some street photos, big name press releases and photos on their micro-blog, so as to enhance their popularity.

Mr. Li, who is going to open a shop, told reporters that his partners were studying fashion design. "We are also prepared to express our design ideas through micro-blog, attracting people's popularity and upgrading their popularity so as to enhance the flow of online stores."