Micro-Blog Marketing Tips

Marketing characteristics of micro-blog

1, three dimensional

Micro-blog marketing can use advanced multimedia technology to describe products from text, picture, video and so on, so as to enable potential consumers to receive information more directly and directly.

2, high speed

One of micro-blog's most notable characteristics is its rapid dissemination.

Micro-blog, a highly concerned micro-blog, will be able to reach every corner of micro-blog world in the short term and reach the largest number of witnesses in a short time on the Internet and its associated mobile WAP platform.

3, convenience

Micro-blog marketing is superior to the traditional advertising industry. The subject of information release does not need complicated administrative examination and approval, thus saving a lot of time and cost.

4, universality

The spread of virus through the form of fans' attention has a very wide impact. At the same time, the celebrity effect can magnify the volume of events.

5, terminal wide

Not only is it limited to the Internet, but also the mobile phone can send micro-blog anywhere and anytime. Micro-blog has become a combination of wireless Internet and the Internet, and its terminal has broken through millions of Internet terminals to hundreds of millions of cell phone user terminals, and its effect can be imagined.

6, extensible

Micro-blog's open platform http://open.t.sina.com.cn/wiki/index.php/ connects micro-blog.

More convenient for development and application, now many group buying, e-commerce sites, support Sina micro-blog account login makes its users expand rapidly, unlimited amplification.

The role of micro-blog

Micro-blog has become a new information platform after bloggers. The marketing team of micro-blog has summed up in practice that: with the instant broadcast of personal network, everyone can form a community of their own listeners through the way of clustering, and release their personal opinions and opinions to their listeners with the formula of micro blog, and express the highest point of view with the most refined words.

To some extent, this way of integrating microblogs and instant messaging software to form their own circle of views in the form of group broadcasting is indeed a step forward in comparison with the previous homogenous techniques. It is more innovative in form, but whether it can continue to go on, whether people can get a quick breakthrough in a short period of time and whether there is a new development in the profit model, it is difficult to make a judgement based on an internal product; whether the real time broadcasting mode of microblog can really form a circle of opinion leaders or not can be seen as a stage of social circles similar to the well-known phrase and aphorism mode.

Advantages of micro-blog marketing

1. simple operation and convenient information release.

A micro-blog, with a maximum of 140 words, requires only a simple idea to complete the release of a message.

This is much more convenient than blogs.

After all, it takes a lot of time and energy to design a good blog.

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2. strong interaction ability, instant communication with fans and timely feedback from users.

3. low cost.

The cost of doing micro-blog marketing is much lower than that of blogging marketing or forum marketing.

Disadvantages of micro-blog marketing

1., it is necessary to have enough fans to achieve the effect of communication. Popularity is the foundation of micro-blog marketing.

It should be said that it is difficult to go through micro-blog marketing without any popularity and popularity.

2. because the new content of micro-blog is growing too fast, if the information fans are not paid attention in time, they will probably be buried in the mass of information.

3. limited communication power.

Because a micro-blog article only has dozens of characters, its information is limited to the platform where information is located, and it is hard to be reprinted in large quantities like blog posts.

At the same time, because micro-blog lacks enough interest and entertainment, a piece of information can hardly be posted like a post in the Kaixin net (unless it is a very influential celebrity or institution).

Micro-blog marketing advantage

Micro-blog is the integrator of the four major products, such as SMS, social networking sites, blogs and IM.

1, there are many messages on micro-blog which can not be seen in traditional media, and the public is naturally concerned about public topics. It is easier to form interaction on micro-blog.

2, micro-blog can send messages via mobile phones and short message masks at any time and anywhere, similar to SMS, but SMS is pmitted by "OneToOne" while micro-blog is "OneToNToN".

At the same time, micro-blog is cheaper than SMS.

3, the main advantage of the micro-blog website in China is that it supports Chinese and is bound to the domestic mobile communication service providers. Users can update their personal micro-blog through wireless and wired channels.

4, micro-blog's communication speed is faster, more people are concerned, and timeliness is stronger.

Micro-blog's real-time search results are integrated into search engines to increase user's real-time experience.

"You have more than one hundred fans, you seem to be a magazine; more than one thousand, you are a bulletin board; over ten thousand, you are like a magazine; over one hundred thousand, you are a city newspaper; over one million, you are a national newspaper; over ten million, you are the TV station, more than one hundred million, you are CCTV."

Micro-blog indicates that the individual's strength is no longer weak. It is playing an increasingly important role in influencing and changing the world.

The direct, convenient and efficient pmission makes micro-blog popular.

The advantage of micro-blog marketing is that time is money, and speed depends on whether a marketing war wins.

Haier first opened a marketing war on Sina, but lack of interaction results in very poor results. Therefore, micro-blog marketing [1] also has an important condition to interact with fans or people who are concerned, so that micro-blog marketing can be better utilized.

Micro-blog marketing value

The value of micro-blog lies in its simplicity, in the face of the most common people, and in the form of broadcasting.

There are at least 4 marketing modes for micro-blog: 1) event marketing; 2) product placement; 3) a new platform for customer service; 4) brand promotion.

Micro-blog marketing is likely to require the intervention of third parties, and the third party is the micro-blog operator.

The third party first gives a plan, and then needs to make a combination of the three types of micro-blog, that is, micro-blog, spokesperson, micro-blog, user micro-blog, with a kind of audience can agree, and is a popular way, for new products, new brands and other active network marketing.

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The entry of micro-blog as a marketing platform needs further development.

Micro-blog users have a high degree of trust in information on micro-blog. They also have a high degree of trust in micro-blog's business information and business activities. They also have a favorable impression on products recommended by people or fans. Micro-blog has great potential marketing value.