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The "Three Represents" Of Business Models

2011/3/2 16:33:00 137

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business model

It is a word which is very hot and used badly. So what is the business mode? In a popular saying, the business model should embody the "Three Represents":

First, whether it represents the interests of the overwhelming majority of the people; in fact, it refers to a user / customer / consumer base problem.

A business model can cover a large number of customers. What is the growth space of their customers? What is the purchasing potential of their consumers? What are the consumers' paying behavior and the possibility of their continuous buying and continuous payment? These can be used as the first point to judge the value of business models.

Of course, from this point of view, a business model or a family can be extended.

enterprise

Whether it is a "customer awareness", whether its commodity and business (Fu Fei) behavior is in line with the interests of consumers, and how the satisfaction and experience of consumers is also a very important indicator to judge the business model.

Second, whether it represents the advanced productive forces; this can be dismantled as the advanced technology and products of enterprises, and the enterprises are

Administration

In terms of operation and creativity, the leading and application capabilities of enterprises in integrating core resources are advanced. This also includes the ability of enterprises to use financial and capital tools, such as financing at what stage, financing options, equity and debt, and capital and cash management capabilities of enterprises.

Third, whether it represents advanced culture, enterprise culture and the values of enterprises should be able to stand up, be able to stand, live and withstand the test.

To the theory, our definition of business model is summed up in one sentence: the core of business mode is the trading structure of stakeholders.

The business mode is divided into several levels. In the process of starting a business, the mode of the product is almost equal to the business mode of the enterprise. Although the expansion of the regional customer is bound to be divided into two levels, one is the enterprise level, the other is the product area and the business mode of the client business, and there are different modes in each link of R & D and manufacturing.

To a certain scale, there are more and more interested parties in enterprises. They can be divided into 6 angles: six elements: location, business system, source of revenue, key resource capability, cash flow structure and enterprise value.

The core is business system, emphasizing the structure of the whole paction structure, the relationship and role of the dealer.

For an enterprise business model, we first judge its positioning. We look at two aspects: one is the value of an enterprise, the other is the value of investment, then the ability to see critical resources, and the value of enterprises, as well as the source of revenue. You can start from the business mode, or start with the key mode, and finally form a more fluid structure.