The Price Of Spring Shoes Is Soaring By 1000 &Nbsp; Businesses Should Deal With, Or "Increase The Price First, And Then Offer A Discount".

In March 9th, Xun Chun shoes sold the price of boots. Some citizens found that the price of some spring shoes increased by 100-200 yuan compared with last year.

Why does the price of spring shoes rise? In addition to raw materials, labor costs and other costs indeed.

"Full 200 to send 200 yuan shopping coupons", "full court low to 62% off", "full 200 minus 60"...

Yesterday, land Plaza, Jiu Guang Department store, Parkson Shopping Center and other shopping malls were crowded, and many female customers took advantage of the "38" promotion season to sweep goods in the mall.

On the first floor of the new world city, almost all the counters were crowded with customers, and the women's shoes area was crowded and almost without feet.

"It's too crowded! It's almost the same as big span."

A customer sighed.

In many shopping malls on Nanjing Road Pedestrian Street, the brand spring shoes with a price of 600-800 yuan in the past year have generally risen by 100-200 yuan this year.

In Belle, Staccato and other brand counters, the price of spring shoes style is all in "898" and "998", and some single shoes are priced at more than 1200 yuan.

Compared with the winter boots that are being discounted in various counters, some of the new single shoe prices almost catch up with boots.

Take the popular fashion boots for the past two years as an example, at present, the price of the short boots in the counter is mostly 1200-1600 yuan, while the discount for the seasonal goods is about 60 percent off, and the down price is five hundred or six hundred yuan, which is much cheaper than the price of the single shoe.

Why does the price of spring shoes rise? Apart from raw materials, labor costs and other costs are indeed rising, to a considerable extent, brand counters are playing "first price, then discount" trick.

The idea of "no discount, no buy" is becoming more and more popular among customers, and it must be sold at a big discount. Many smart white-collar workers will get all the shoes of the season during the discount period, so the new products will be discounted just now.

In addition, in order to stimulate consumption, shopping malls continue to pressure manufacturers to increase sales promotion efforts.

In order to cope with a series of discount activities, the counter will "add water" to the price to ensure profits.

A brand woman shoe dealer told reporters.

Dealers said that when the new spring shoes came into the market this year, merchants would inform the counters to promote sales, and they would play 50 percent off if they did not show up.

However, because of the high price tag, consumers still do not buy some brands' 50 percent off 'strength. During the "38" promotion period, some stores simply discount the discount to 62% off, and some of the styles are more than 70 percent off.

In the new world city brand spring shoe counters, the words "minimum 62% off" and "minimum 43% off" are prominently marked.

In the face of soaring prices of spring shoes, some white-collar white-collar workers have come up with a clever way to save money. Instead, they turn their attention to the shoe cabinet at home and rebuild some old shoes at the bottom of the box.

On Taobao's website, some of the shops that used to "pform old shoes" were flourishing. One of the shops made a waking advertisement to "turn the top of the shoe into a round head", which was welcomed by many buyers.

Most of the quotations for "old shoe renovation" are at 40-50 yuan and a pair. "This way is not only very innovative, but also has low cost, which is a good money saving trick."

A white collar said.

Some shops pform old shoes for customers through innovative ways such as hand painting, graffiti and coloring.