Yohji Yamamoto Brand Story

Yohji Yamamoto

This is from Japan.

The brand was fully supported by SINV Spa, a famous seller in Italy, and launched the sub line brand COMING SOON.

COMING SOON is the first one that is not tagged.

Name secondary line

The men and women who wear this brand will not know it.

Who is it, but enjoying its uniqueness?

,

Cut and appreciate their way of life.

There is no time limit.

As well as perfect structure and philosophical details, COMING SOON has injected Western elements into Japanese DNA, which has achieved "luxury leisure" series, including accessories.

170 Pieces and 200 pieces of women's wear.

High recognition of packaging and Logo and the establishment of high-end clothing, basically luxury brands have a moderate price, simple dot logo is embroidered on clothes is easy to identify.

The first series will be sold in high-end retail stores in July 2008, and the MONO-brand store will also open.

The 10 year sales plan is 20 million euros, of which Europe is 60%, Asia is 30%, and the United States is 10%.

The name of COMING SOON is indissoluble with the movie, which is why the opening of the series is presented in Video images.

"COMING SOON, London, Fall-Winter2008" is a movie directed by Max Vadukul, choreography Rachel Lopez de La Nieta and La two as the opening of the dance.

The trailers are in youtube and visible.

SINV Spa -- main sales

Sub line and sports line products include McQ, Moschino Jeans, DKNY Jeans, See by Chlo, R.E.D Valentino, etc.