CHIC2011 Down, Leather And Fur Show Will Be New.

This winter, the temperature has not gone down as expected. The price of raw materials has gone up crazily. Cashmere, feather, leather, fur and other winter goods have not been "duer". However, they have to control the cost as much as possible.

In particular, the down jacket market began to sell for three consecutive years in the warm winter in 2006, but in 2009 it became hot because of the early winter. In 2010, it became hot and cold after winter.

Such twists and turns are really unbearable.

Although it is inevitable for these enterprises to "watch the sky meal", what opportunities are they looking for to gain more initiative?

CHIC, as the most influential and influential clothing professional exhibition in Asia, plays a leading role in the development of garment industry. It is also the most concentrated expression of "barometer" in the industry.

There is no doubt that CHIC2011's most "warm" exhibition hall is the E3 Pavilion, because this is the main exhibition area of down garments and leather and fur, and the theme of CHIC2011 is "discovery". Maybe we can answer the above questions from the preparations for the exhibition.

As of the beginning of January, there were more than 100 enterprises in the E3 exhibition area, including down, leather, fur and clothing resources.

In the "nearly 14000 square meters of exhibition hall, is expected to participate in the brand more than 50," under the envisage, there are still many enterprises actively requested to participate in the exhibition, this is unexpected, especially the down jacket enterprises, this year's participation can be seen a surge.

Down garment exhibition area: pattern segmentation

"In 2010, there was no imagination of optimism, raw material prices, new brands constantly pouring into the market, competition is still fierce, but we feel that good quality in the market can stand the test.

In addition, down jacket is also very important in addition to its warmth retention function and fashion. Before we were mainly engaged in foreign markets, the company plans to expand the domestic market in 2011 and lead the fashion and trend of Chinese down garments, so we decided to take part in the 2011 CHIC exhibition.

This is a speech by Wu Youwen, deputy general manager of Beijing suoott international garments Co., Ltd., which was also interviewed by reporters.

It is understood that the CHIC2011's down area has increased by more than 20% in the number of brands or participating areas compared with the previous one. Brands such as "ice cream", "thousand Ren Kong", "Temple", "big feather" and other well-known brands have always been involved.

The other high-end feather clothing brand "FLASHGEO" brought by "geo" will be unveiled in the area of 414 square meters.

The person in charge of the exhibition said: "last year," FLASHGEO "was very prominent in the design of the booth, and won the" CHIC2010 best fashion show booth design award ". This year there will be new breakthroughs in the creativity of the booth. Please wait and see.

According to the registration of CHIC2011 down garment exhibition area, another new feature is that in the emerging new faces, the enterprises that sell foreign trade to domestic enterprises are especially prominent.

Under the influence of the financial crisis, the foreign trade environment is bad, or the gap between the few profits and the added value of the brand is too large.

Among them, some enterprises are already doing well in foreign markets, and they are more and more aware of the Chinese market. They do not want to be classified as "domestic sales", but rather agree with "both inside and outside". "Jean fitt" and "suoott" brand are their representatives and will debut in the CHIC exhibition.

Wu Xifeng, general manager of "Jean fitt" brand, said: "our brand has been beaten in the foreign market, leading the fashion, consuming fashion consumption concept and strict technical quality requirements, so that our clothing products have already been trusted by a large number of people.

All along, the development of the domestic market is our concern, but as far as I understand it, we are not selling domestically, but sharing and contributing with the Chinese people to provide high quality and cost-effective clothing fashion consumption for the market.

The order in 2010 exceeded our expectations and we will expand the scale in 2011.

CHIC is the carrier of the industry. It also gives people the feeling of harbors. It also gives us confidence and strength. We hope that CHIC will bring us growth.

Whether it is the reason of 2009's weather, the fact that the down garment enterprises will increase substantially or change the geographical position will make the down garment enterprises turn from the inside to outside. This is the objective reason why the CHIC2011 down garment exhibition area has become more and more popular. This also shows that the down market competition will become more intense, and the old brand will continue to stand firm, and the new brand will occupy the place quickly and successfully.

When the spring of 2011 has been quietly brewing, "extremely cold" did not appear. The price of eiderdown also surged from nearly 100 thousand yuan per ton in 2009 to the current 300 thousand yuan, or 3 times.

Under such internal and external troubles, many down garment enterprises have been looking for new opportunities. The trend of "fashion" and "differentiation" has become a trend.

Gao Dekang, chairman of Bosideng International Holdings Limited, said that China's down jacket is pforming from rough processing to brand management, and "moderate fashion" will become the mainstream of the industry development.

Because of this, the down garment enterprises are willing to take part in CHIC to show their elegant demeanor, and let more agents, department stores and consumers choose the brand that is suitable for them.

Enhanced interaction is also the main reason for the CHIC down jacket exhibition booth.

Leather and fur exhibition area: clusters are very powerful.

For a long time, the leather and fur exhibition area of CHIC has presented a group attack. The pattern of cluster preparation is still this year. Clusters in Haining and Xinji are still the main force.

From the perspective of registration, Haining's participation in the exhibition is better than last year, from 4 enterprises to 11 enterprises, and most of them are based on new brands.

The number of exhibitors in Xinji is the same as in previous years.

It is worth mentioning that some of the more active brands and leading enterprises in China's leather and fur market, such as Worcester, Cathay, Shulan and BMG, appeared in CHIC2011.

Haining and Xinji, as the two most representative clusters, will attract people's attention with different highlights.

As the most important leather production base in China, Haining has thousands of enterprises engaged in leather production and operation.

In recent years, under the guidance of "I look at the world and see fashion", the leather industry in Haining has strivled the way of fashion and branding, forming a gratifying situation that regional brands lead the whole country and independent brands lead the industry.

During the period of CHIC2010, the fashion Haining fur leather conference in Haining China Leather City joint venture won a good reputation, and CHIC2011 will still be staged.

As for the fashion trend of leather and fur clothing, the deputy director of Haining Leather City Management Committee, said in an interview with reporters, "in the past, people always thought that leather was a product that focused on warmth retention function, and even put leather and leather shoes and bags on display.

In fact, leather clothing is a kind of clothing.

With the development of leather technology, the improvement of technology and the progress of design, Haining leather clothing is developing towards a more casual and fashionable color. At the same time, many clothing companies also have a series of leather products on the brand product line. It can be said that the fashion appeal of leather products has found a bigger development space for Haining leather clothing.

And this also represents the direction that the industry is actively exploring. "

In Xinji, which is also known as leather cluster, what we see is a typical pformation road from foreign trade to domestic sales and internal and external development.

Once upon a time, 90% of leather goods in seven or eight of leather enterprises in Xinji were used for foreign trade, and Russia based Eastern European market was their main export destination.

For more than a decade, they were immersed in the sweetness of foreign trade. Only in mid July 2009, the Russian largest Chinese market, Moscow's keerkovsky, the container market, announced that the closure of the container market had been permanently closed. This has sounded the alarm for Xinji leather enterprises, and the risk of single market is too great. This has also accelerated the pace of leather industry pformation in Xinji.

China (Xinji) International Leather City should be born now and then, and the Xinji leather enterprises will go out to sell to foreign merchants to come to see the goods.

The international leather city officially opened in September 28, 2010 is also unveiled for the first time in CHIC2011. People will feel more clearly about the pformation of leather enterprises in Xinji.

Whether the uncertain weather conditions bring about changes in the down garment market, or the harsh and complex foreign trade environment brings the scarcity of the leather market, it is gratifying to note that enterprises have not been able to recover from setback under the change of "heaven, time and land", but actively help themselves.

CHIC2011, the warmest E3 Pavilion, will show the same vitality as early spring.