CHIC2011: The Brand Of Children'S Living Hall

CHIC

2011 "discovery" theme, the E4 children's life hall, with the slogan of "FindMe" as the slogan, "returning to nature and seeking innocence", further emphasizes the concept of "children's living hall", and advocates children's healthy, optimistic, independent and confident personality development view.

The 11 thousand square meter CHIC2011 children's living hall is located in the E4 hall, and there will be more than 120 high-end middle schools.

"China's top ten children's wear brand area": the arrival of the leading brand era

With the younger generation becoming parents, a new round of escalation of children's clothing consumption will start in full.

Brand consumption has gradually become the mainstream of children's clothing consumption, and a well-known brand has become the first choice for young parents to shop for their children.

This trend is also reflected in CHIC.

From the balbala, Dr. frog, tick, red, yellow, blue, today's children, * keto tree, Li Guo, Mamie Marka, Parker, the water boy, the emperor, the pig and other brands, the "China's ten children's wear brand area" will become a highlight of CHIC children's life hall.

According to the organizers, these brands will not only exhibit statically during the exhibition but also hold dynamic exhibitions jointly.

As a pioneer group in the children's wear industry, the doctoral frog has successfully listed in Hong Kong. Its unique brand development mode and unique channel mode have been favored by the capital.

In 2011, the PhD frog will strike the iron with hot iron, and will appear in the CHIC booth with more than 1000 square meters. It will display more than ten children's clothing and infant brands.

The "Parker lane" who has been doing the cause of love will also pmit the love again during this year's exhibition.

Playing games is the nature of children. In order to catch the hearts of children, piglets, Bada, Barbara and other brands have done their homework, starting from the interest of their children.

"Pioneer Youth Zone": Sportswear fills the market gap.

For a long time, there is always a shortage of developers in the huge teenage clothing market.

In recent years, sports brands such as Adidas and Nike have always been among the top brands in children's wear brand sales, and have encouraged more sports brands to expand their children's clothing.

Therefore, the CHIC2011 children's life hall special "pioneer Youth Zone", mainly based on sportswear brand, recommends that businessmen should pay attention to the blank area of this children's clothing market.

A group of teenage sports brands such as 361 degree children's clothing and small Anta will play a great role.

The unique feature is Hai Wei children's clothing. It will focus on the 6~16 year old urban fashion children and take the "children's light sports" culture as the core to promote the low-carbon and environment-friendly "fashionable children's life style".

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Fashion trend children's clothing area: fashion has become the big trend of children's wear

According to a survey, 37.5% of the 80's parents are most concerned about whether the style is fashionable and fashionable when they choose to buy children's clothing.

The styles adopted by young parents show diversity, and they can easily identify and choose various styles of clothing for their children, such as cute and cute, sports and leisure.

And more and more children's clothing brands in China are following the fashion. They begin to attach importance to market segmentation and pform into personality, nature, environmental protection and fashion development.

In the fashion trend children's clothing area, it shows the fashionable personality of children's clothing brand.

Has been standing in the forefront of fashion, cool, high-end high-end fashion parent-child T100, focused on high-end consumer groups, black and white classic T100, will bring a stir in the children's living hall; Kangtai group's huge sum of money to build three point children's wear, black and white color as the core of the rabbit's children's clothing, and children's health, the public price of the small Trojan children's clothing will be in this year's exhibition, in their own unique way to interpret their brand value.

In addition, Shanghai Zhen Xin Clothing Co., Ltd., after the launch of the "Snoopy girl dress", created the brand "Bai Di bear", adding a fashion force to the children's wear market.

"Baby area": brand group grows rapidly

With the arrival of the younger generation in the birth period, the new mothers and expectant mothers of the 80s have been increasing, and the business of infant, maternity and baby products is booming.

Therefore, the domestic high-end high-end baby, maternity and baby products enterprises are optimistic about the CHIC Expo's appeal and influence to the high-end shopping malls and high-end agents, and actively participate in the exhibition to find business opportunities.

Shantou city golden hair maternal and child products Co., Ltd. will display its two baby wear brands "Rabbi" and "next generation" at this exhibition.

The characteristics of the two brands are distinct. The rabbi brand is characterized by green, natural and environmental protection. The next generation brand is characterized by leisure, nature and return to innocence, and different positioning can meet the needs of different small consumers.

In the past two years, the "i-baby" brand of CHIC has been positioned as the high-end brand. The top three brands are made up of foreign brands. The products cover the following aspects: special baby clothes, special home for babies and children and professional mother and baby products.

"Overseas boutique area": foreign brand group March

When the domestic children's clothing brand is doing a good job, the foreign businessmen who are eyeing abroad are also stationed in CHIC2011, hoping it will push them into the Chinese market.

Therefore, CHIC2011 specially set up "FindMe overseas premium collection".

All the brands displayed in this area are pure children's wear products from Italy, Germany and other countries.

Including: Italy children's wear Monalisa, MIRTILLO, German children's wear STEIFF and so on.

Apart from European and American brands, Korea has also targeted the Chinese market.

Founded in Korea in 1981, "Chi Chi" is known as "LV in children's clothing" by the industry. It will present two excellent fashion shows at the E4 children's wear show.

CHIC organizers said that opening up the "FindMe overseas children's wear collection" on the one hand strengthened the communication between Chinese and foreign children's clothing enterprises, on the other hand, sought out brand agents or franchisees for overseas children's wear brands, and opened up the domestic market to provide more channels for publicity and promotion.

"Activity area": standing on the shoulders of fashion and happiness

In addition to static display, CHIC children's life hall activity area "CHIC2011 children's fashion remittance", and the British trend agency WGSN's "2011~2012 autumn winter children's inspiration trend area" and many other dynamic activities are full of strength.

The children's wear show, which occupies more than 300 square meters, will become a happy and playful place for children.

During the exhibition, in addition to the two colorful Happy Valley - 2011 "COZCOZ" autumn and Winter Conference of "cool" children's wear in Korea, the "Li Guo" brand will launch a press conference on "League of mobile international, Li Guo children's wear * Ku Kui Kei".

Children's clothing brands such as "tick", "Hai Wei" and "tea mountain children's Wear Exhibition" will also hold special performances and business activities respectively.

In addition, the China clothing association children's wear Specialized Committee helps "China's top ten children's wear brands". It will work together with the Sohu mother and child channel during the CHIC2011 to create the "CHIC tide boy" online and offline fashion model selection contest.

The CHIC children's living hall in 2011 is doomed to be more diversified. From the business platform of static exhibition area to the fashion exhibition of dynamic exhibition area, from more detailed subdivision to various network and on-site interactive activities, not only will more viewers find the strength and potential of Chinese children's clothing brand, it will also help the Chinese children's wear brand to dig deeper into the brand image and culture, and make greater efforts for the brand value-added and industrial upgrading of China's children's clothing industry.