Eight Prediction Of China Footwear Industry During The "12Th Five-Year" Period

March 15th, 2011 is China's implementation.

1. In 2010, 1 billion 1 million 790 thousand pairs of Chinese leather shoes were exported.

Two and 2011, China's footwear industry will still face enormous challenges. The appreciation of the renminbi, the rising production costs and the shortage of labor will still weigh heavily on Chinese shoe companies.

The relative profit is getting thinner and thinner, and the phenomenon of "blade profit" appears.

Three, as the footwear industry belongs to the traditional manufacturing industry, the technical threshold is relatively low, and there are more enterprises entering the footwear industry, and only about 3000 Chinese shoe and shoe leather enterprises in Wenzhou.

The competition of shoes and leather enterprises will be more intense. The Matthew effect will emerge in China's footwear industry, which is stronger and weaker. The enterprises above Designated Size will further increase. With the help of market, brand and capital operation, large scale enterprise groups will be formed, leading the direction of industry and becoming the mainstay of shoe industry development.

Later, it is difficult to make a sudden appearance of a dark horse.

In leather industry, the most representative is genuine leather leading shoe king Pai Tau brand: BELLE, Kangnai, golden monkey, bird of fortune, AOKANG, Hengda, Jill Da, Hasen, still occupy the commanding height of leather shoes market.

In 2011, the elimination rate of Chinese shoe enterprises will exceed 10%.

Four, even if the current lack of capital investment channels, it also can not afford to lose the appetite of capital predators, therefore, shoe industry financing depends only on the independent "listing" road.

In 2011, although there was no royal road to the listing of shoe companies, there was still a bright future.

Just like the song of Wang Feng's "light", "perhaps melancholy astray will break my steps, but I believe that the future will give me wings of dreams, though the pain of failure has made me black and blue, but I firmly believe that the light is far away."

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Five, shoe enterprises continue to upgrade, pay more attention to product research and development, shoe companies are eager to have their own unique products and brands to win market competition.

Although the international brand products such as Nike and Adidas have a relatively high technology content, their products have the largest sales volume and lead the trend of world sports shoes, but the learning skills and innovation ability of the Chinese shoe industry are also surpassing, and they can still laugh at the market.

At present, the footwear industry, with its strong technological advantages, is still proud of its peers with its brand advantages and technological advantages accumulated over the years. However, those brands that have been making a lot of trouble, playing culture cards, virtual brands, exaggerating addiction and speculation marketing have become the mice in the street, shouting by everyone.

Six, as the export of leather products is increasingly restricted by foreign green barriers, coupled with the continuous strengthening of domestic environmental policies, the brutal competition in the market will eliminate the uncompetitive small and medium-sized shoe enterprises.

According to Su Chaoying, Secretary General of China Leather Association, the biggest focus of China Leather Industry in 12th Five-Year plan is energy saving and emission reduction.

There is no doubt that in 2011, the concept of new health will permeate the development of the footwear industry. The banner of the new healthy concept, which is represented by Gilda's shoes brand, will lead the Chinese footwear industry to a new era of environmental protection, low carbon, healthy and scientific development.

Tan Ru, the brand observer, agrees with the prediction of Yu Jinhua, chairman of the company, that in 2011, "science and technology is the first productive force" has once again encouraged the footwear industry to become rotten to the marrow. The Chinese footwear industry has created more and more colorful shoes, health shoes, massage shoes, magnetic therapy shoes and plastic shoes, and comfortable, healthy and fashionable shoes have jointly created a new trend and driven the consumption of the footwear industry.

In 2011, science and technology once again became the soul of leading and promoting the development of the industry.

In seven and 2011, although China's footwear industry will be able to fight for four times, every brand will stick to its own "mountain top". Expansion is just going all the way.

We can see this from CCTV 2011 gold advertising resource bidding.

Jinjiang's famous shoe maker Anta has set up a "star + endorsement" Jinjiang mode. CCTV gold advertising has always been a marketing resource for Jinjiang shoe companies to compete first. However, for the 2011 CCTV tender, Jinjiang shoe companies are particularly rational and rarely sell.

In eight and 2011, China's footwear industry began to shift gradually from the eastern coastal areas to the central, Midwest and western regions.

Coastal areas will shift to design, information and marketing centers, and production will shift to the central and western regions. This pformation and pfer will be gradual and will not affect the continuation of the inherent pattern of China's footwear industry.