Discussion And Answer: The Two Pillars Of Garment Industry Development

Member of the CPPCC National Committee and vice president of Tianjin clothing trade association.

The clothing industry needs to be hard supported to let small and medium-sized enterprises want to continue.

The RMB exchange rate is unstable, labor costs and raw material costs continue to rise, resulting in higher and higher cost of SMEs in the clothing industry, and it is more and more difficult to survive.

In response, Wang Yongzheng, vice chairman of the Tianjin clothing trade association and chairman of Yongzheng garment making company, said that the state should intensify its efforts to provide clear, affirmative and even one size fits all support for SMEs, so that SMEs can have better living space.

Xia Hua, chairman of Yiwen enterprise group, said that the government's decision should enable enterprises to constantly see hope in the process of development.

Since the financial crisis, especially in recent two years, labor costs have emerged.

Wang Yongzheng said that in many developed countries, small and medium-sized enterprises have small and medium-sized enterprises, especially small businesses, which has played a great role in supporting, helping and promoting small businesses in a country. Many small and medium-sized enterprises in developed countries are supporting the development of the national economy.

Finally, Wang Yongzheng said that the state should intensify its efforts. The state should intensify its efforts to provide clear, affirmative and even rigid support for SMEs, so that SMEs can have better living space.

In addition, the small and medium-sized enterprises can benefit from this part of the benefits.

Now the labor law is more and more needed to be carried out in a comprehensive way, but many enterprises can not do it, because the profits of enterprises are very small, and the state should give enterprises support in all aspects of Taxation and so on.

As an industry insider,

Xia Hua said that from the beginning of the year to now, most of the garment processing plants start up at sixty percent to seventy, which is based on the formulation of various policies and incentives, such as reimbursement of tickets, family incentives, and so on.

Lack of operating rate has a great impact on autumn and winter products and spring and summer products that will be listed soon.

Xia said that the government's decision should enable enterprises to constantly see hope in the process of development, and must put them in a very important position to think.

"For economic development, the most important part is its vitality, vitality and passion.

From this perspective, there is no relationship between rising raw materials, labor shortage and labor costs.

These enterprises still have passion to go on to the world top.

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Xia Hua: let the brand produce a sense of value and influence.

When talking about the brand development of China's clothing industry, Xia Hua, chairman of Yiwen enterprise group, said that the Chinese clothing industry should regard the brand as the belief, and the capital, money and profit are the processes.

Let the brand have a sense of value and influence, so that Chinese brands will have hope.

Xia Hua said that the international brand Chanel, no matter how expensive the raw material is, will increase by 25% every year. This is the belief brought to consumers.

The Chinese clothing industry must have faith support on the road to the brand. The goal of the future is to make the brand have the real core value, so that the price can not be directly dialogues with the cost.

Xia Hua believes that in the construction of brand, products are only part, and marketing and design are important.

Chinese brands have passed the product, but in design they have only gone half way.

"The core competitiveness of Chinese brands must be brand design capability.

This kind of design and innovation is not only a product, even if it is small to the LOGO and details of the brand, every process of enterprise operation, every link of sales, etc.

Brand is not simply designed in a certain link, but a process of whole process and full design.

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"People who make a brand want their brand to be a noun that consumers think of and respect, which is really our belief.

"Xia Hua said.

Wang Jun: the contribution rate of brand is the fundamental problem in the development of China's garment industry.

Speaking of the question of brand contribution rate, Wang Jun, Secretary General of China Fashion Forum, said that the contribution rate of brand is the fundamental problem in the development of China's garment industry. At this stage, we should go from product competition to market competition and brand competition.

Wang Jun said that although China's garment industry has only experienced more than ten years of short term development, its achievements have been impressive.

At present, there is still a lot of work to do in terms of the industry's development goals, leaving the market, and even the space that can be displayed around the globe.

People in the industry agree that brand development is a key issue. There are not many brands that do well in China, and all kinds of brands have their own exploration and try.

"The development of China's clothing brands must find ways to enter the big market competition and brand competition from the stage of product competition.

The brand must have such a sense. I think it's possible to build it.

"Wang Jun said that we should consider the development of the country's environmental policies, business environment policies, and the external environment of the development of small and medium-sized enterprises. At the same time, we should learn from advanced countries and learn from the market, so the development of Chinese brands is very promising.

Wang Jun said that the theme of this year's China clothing forum is "building brand strength", that is, we hope to see that Chinese brands are more and more capable in such an environment, and the external environment can enable enterprises to compete in the market from product competition.

As a fundamental core issue, the brand also needs various efforts in the fashion industry.