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Anta'S "Heart Beat" &Nbsp; Women'S Sports Market

2011/3/15 18:25:00 240

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Guo Jingjing, Jane Zhang and Zheng Jie jointly endorsed the Anta women's sports series.

In March 15th, the theme of "beating the heart beat" was the theme.

Anta

The launch of the women's sports new product launch in Beijing has officially announced that Anta will accelerate its entry into the women's market.

The Diving Queen Guo Jingjing and dolphin Princess Jane Zhang attended the conference with the new identity of Anta spokesperson.

They will work together with China Jinhua Zheng Jie to endorse the Anta women's sports series, interpret the new concept of women's movement, and encourage their friends to join in the movement, release their inner energy and bloom their wonderful selves.

Guests together to ease the rhythm

Guo Jingjing, Jane Zhang and Zheng Jie jointly interpreted the new concept of "beating the heart beat".

"Breaking the heart beat" is a brand new concept of women's movement proposed by Anta brand. It advocates the release of self by aerobic exercise and the pmission of external, positive and active attitude towards young women.

The three image spokesmen of Guo Jingjing, Jane Zhang and Zheng Jie, which are the women's sports series, are hoping to better convey a positive and happy attitude towards women consumers.

Since the diving stage, Guo Jingjing has become more and more low-key, this decision to be the Anta women's sports series.

Endorsement

People have also been thinking carefully for a long time.

Anta has also become the first commercial endorsement brand after Guo Jingjing's retirement.

Guo Jingjing said: "I understand that Anta is a very professional brand, and she can provide a comprehensive, truly close to the needs of women's sports products. I hope that through this cooperation, the spirit of Anta's happy sports can be passed on to more female consumers, so that they can exercise energy and bloom better with me."

Jane Zhang, Guo Jingjing and Anta Xu always share the happy beat.

"Dolphin Princess" Jane Zhang once said: sports give me energy, music makes me breathe.

Favorite in life

Jane zhang

Frankly speaking, the love of sports is no less than the love of music. Sports help her to have confidence and calmness.

And sports became the link between her and Anta.

Jane Zhang, who once performed the theme song "Pride flying", once considered herself to be Zheng Jie's "fan". This time he can join hands with Guo Jingjing and Zheng Jie to speak for Anta. She laughs and says, "I can see her more and talk more."

Mr. Xu Yang, assistant president of Anta Sports Products Limited, said: "although the three spokesmen are in different fields, they also bloom in their respective stages. At the same time, their love for sports and the image of health, self-confidence and happiness vividly depict the desire of modern women for self enhancement. We very much hope to share the spirit and ideas of Anta with the three, and share and experience with more female consumers."

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Xu presented a gift of love between Jane Zhang, Guo Jingjing and Anta.

Women's sports are constantly warming up, and Anta is pushing women's market segments.

This is not the first time Anta has paid attention to women's market segments.

As early as in 2009, Anta signed Jankovic and Zheng Jie's female net double charming, starting from the tennis high fashion sport, and promoting the penetration of Anta in the women's sports market.

This year, Anta once again hit the market for women's movement, which is the continuation and deepening of this strategy.

"With the development of economy and the improvement of living standards, women's concept of healthy lifestyles is also improving, which will further release the great potential of women's market segments," said Zhang Tao, vice president of Anta.

Nowadays, it is the main leisure style for urban white-collar women to come to the gym to do rhythmic gymnastics and yoga in their spare time, and the consumption demand of corresponding sports equipment is also coming out.

The women's sports products released by Anta include the two series of sports shaping and sports beauty shape - Sports shaping series, mainly based on the professional style of aerobics, the version of self-cultivation, highlighting the female curve; the beauty movement series is dominated by the aerobic dance fashion movement style, with the loose and fitting version as the main body, highlighting the vitality of women's sports.

"This is a group of people who occupy half of the population. Their physiological functions and psychological motives are quite different from those of traditional sports," Zhang Tao said.

They prefer indoor sports and light weight sports, hoping to achieve a more positive and healthy life attitude through sports, thus achieving a more recognized "female charm".

Reflected in the retail terminal, women's sports products must be both fashionable and professional. They should not only be closer to the international fashion color, but also choose soft and soft elastic material, moisture absorption, sweat, temperature and humidity control.

"The popularity of women's fashion sports shows us the potential of this market. Anta will continue to increase the design and development of women's sports products, taking into account the characteristics of lightweight sports and the actual needs of female consumers, providing a series of women's sports products that meet their sports characteristics to help them enjoy better sports sense," Zhang Tao said. "Anta also hopes to promote the brand image of Anta in the female consumer groups through the launch of the" heart beat "campaign concept and related products, which will also provide ample room for the future growth of Anta.

2011 was the 20th anniversary of Anta's establishment.

In the past 20 years, Anta has always been positioned in the mass market, constantly improving its product line, and aiming at providing high price performance and professional sporting goods for the most widely populace in China. It has become China's leading sporting goods brand.

Last year alone, Anta launched more than 2100 new shoes, 3700 costumes and 2000 accessories, involving basketball, tennis, running, lifestyle and other products.

Today, Anta is pushing the women market again and launching the exclusive women's sports products. It will surely infect more women friends and join in sports and enjoy sports fun together.