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    53 Foreign Stores Such As UNIQLO Entered Chongqing Last Year.

    2011/3/15 17:31:00 120

    UNIQLO Foreign Store Retailers

    The head of the business cooperation office of the Chongqing Municipal Commercial Commission told reporters that at present, foreign stores are stationed in Chongqing every year except for Carrefour, WAL-MART, Metro and Meimei department stores.

    Especially after the establishment of Liangjiang New Area last year, many foreign and overseas retailers chose Chongqing as an investment destination.


    Statistics show that there were more than 30 foreign-funded enterprises registered in foreign countries and Chongqing in the year before last year, reaching 53 last year, with an annual growth rate of over 50%.

    Many of these newly arrived foreign stores are international high-end brands.

    Including Japan's UNIQLO, settled in Monument for Liberation Sun Moon square, Spain's ZARA (Sara - famous clothing brand) entered the Three Gorges Plaza in Shapingba, Sweden's H&M (Haines Maurice - Europe's largest clothing retail brand) settled in North City street.


    The foregoing leaders said that at present, 148 of the world's top 500 enterprises have been stationed in Chongqing, of which 104 are in Yuzhong.

    Some of the world's high-end brands are opening up to the six major regional centers in the city, besides opening stores in the main cities.

    At the same time, some foreign countries

    Shop

    It also opens convenience stores in residential areas where citizens live.

    "The increasing number of foreign stores shows that Chongqing's economy is becoming more and more open and internationalized, which is in line with the development goal of Chongqing's positioning as an international metropolis.


      

    H&M

    The shop is stationed in Guanyin Bridge, and the payment must be queued every day.


    "Our principle is that costs can be saved and saved, and customers will be attracted at the best price."

    Yesterday, Jiangbei District Guanyin Bridge North City Street H&M store Miss Zhou told reporters that they store two storeys 1300 square meters store, only 5 salesmen.


    Fashionable and cheap, the cashier is lined up every day.


    Founded in 1947, Sweden H&M is the largest garment in Europe.

    Retailer

    It is known as the most successful fashion garment in the world.

    In October last year, the brand entered the North City street.


    "The latest listing of spring clothes, the cheapest pants are only 99 yuan, and the most expensive dress is only 399 yuan."

    Miss Zhou introduced: "our clothes are seldom discounted, but they sell quite well.

    You see, our cashier has to line up every day.

    She said that the idea of H&M is to try to make the best and most affordable fashion clothes at the lowest cost, which is in line with the consumption level of Chongqing girls.


    The store is open, with two floors and only five salesmen.


    Reporters at the H&M store to see the scene, the store is divided into two storeys, for open shop.

    Customer access is constantly coming and going, and there is no bargaining between the customers.

    5 salesmen were scattered in different locations to sort out costumes for customers.

    Miss Zhou told the Chongqing evening news reporter that there were only 5 salesmen in the shop with a business area of 1300 square meters.

    When the business is very busy, 3 office workers, including her, will also act as temporary salesmen.


    "A small number of business people can save a lot of costs."

    Miss Zhou said that the traditional marketing methods of the domestic shopping centers were mostly salesmen who introduced and promoted to customers one by one.

    H&M shop is self marketing, each clothing has a striking price tag hanging in a prominent position.

    Customers are optimistic about a certain garment, and when they try it on in the fitting room, they will pay for the cashier.

    The salesperson in the shop never sells to customers, but only collates the clothes that customers try on.


    The latest fashion can go from Europe to Chongqing in 21 days.


    It is understood that H&M has many series of women's wear, men's wear, teenage clothing, children's wear, cosmetics, accessories, footwear and so on, and has pioneered the cross-border cooperation between retailers and top designers in the industry.

    Many international masters, including Karl Lagerfeld (Karl Lagerfeld), Jimmy Choo (Zhou Yangjie), Sonia Rykiel (Sonia Rykiel), will launch a series of exclusive cooperation products with H&M, and these products will also be greatly sought after by consumers.


    Miss Zhou said that the latest fashion in Europe can only meet with consumers in Chongqing in about 21 days, which will play an irreplaceable role in leading the fashion trend of Chongqing. H&M


    40 international debut for starlight 68


    Yesterday, the responsible person of Xingguang 68 Plaza told the Chongqing evening news reporter that since the opening of the Plaza in October last year, more than 100 international brands have appeared in the field, of which more than 40 are the first to meet with Chongqing citizens.


    Xingguang 68 square is located in the core area of Guanyin Bridge business district in Jiangbei District. It is a high-end store jointly built by Macao rainbow group and Chongqing trust group.

    As a well-known international luxury goods agent in Macao, rainbow group has made great efforts to introduce internationally famous brands.


    The Chongqing evening news reporter saw in the square that there are international brands such as Gucci (GUCCI), Bally (Ba Li), Emporio Armani (Emprio Armani), Hugo Boss (Hugo Boss), Max Mara (Mathis Mara), Paul&Shark (Paul and shark), Cartier (Katia), OMEGA (OMEGA) and so on. There are also many international famous brands for the first time in Chongqing, such as (COACH), COACH (Corneliani), Corneliani (Mara), and (()), Armani (Armani).

    Put oneself in it, let people feel luxurious face, fashion charm endless, live off is an international popular vane.

    {page_break}


    The official said that the luxury consumption level of Chongqing was relatively low, and the international top grade brands were few.

    If people want to buy international high-end brands, they must go to Hongkong and Macao.

    In recent years, the consumption of luxury goods in Chongqing has been developing rapidly, and starlight 68 has met the needs of Chongqing citizens.


    In addition, Xingguang 68 Plaza also merges a large boutique supermarket and global cuisine, such as the first wheat coffee in the southwest, the full dessert, the Ole boutique supermarket, and so on. The famous well made Japanese cuisine is also the first to enter the southwest, and the French Paris's bakery is the first store in China.

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