Laid-Off Women Workers Create Their Own Brand &Nbsp, And Manage Their Pancakes To Become Rich Women.
In 1995, she was a laid-off female worker. In 2006, she became a famous pancake in the near future. He was awarded the ten models of Shandong province's labor model, the Shandong provincial grain system, the 38 red flag of Shandong Province, and the reemployment women of the national financial and trade system.
Workers
Leaders and other honorary titles were also honored as the Tenth National People's Congress of Shandong Province in 2003.
representative
- she is.
Li Huai Zhen
。
In the spring of 1995, Li Huaizhen was laid off.
Under the pressure of life, she began to work for herself.
In Yimeng mountain area, pancake rolls and scallions are traditional specialties.
After careful investigation, careful Li Huaizhen found that people are increasingly advocating scientific nutrition and traditional natural diet culture, and the prospect of pancake is promising.
She made a decisive decision: produce the original grain pancake.
Li Huaizhen grew up in the northeast and did not burn pancakes.
At the very beginning, Zi Zi was uneven, and the food paste could not be synchronized. Although she practiced day and night, her hands were grinded with blood bubbles, and the corners of her mouth grew aphthous. The pancakes were still black and thick, and they were thick and hard. They were not formed at all, and 6 sacks of wheat were wasted.
She painfully threw the pancake to her relatives and friends, and fed the chickens.
Li Huaizhen, who did not admit defeat, went around to apprenticeship, and invited an old woman to demonstrate.
She worked hard, and after a lot of hard work, she finally baked a beautiful pancake with great skill.
Learned to burn pancakes, Li Huaizhen turned out the stone mill of his hometown and set up four big pits.
After hearing the big wives around, they were very curious about Da Zi Zi, and some even took a special bus to watch the bustle.
Such free publicity has attracted customers to come to the door, and she has won the reputation of sister-in-law.
In order to create a famous brand, Li Huaizhen gave his pancake a name: Golden pancake.
Because thin as paper, tough like cotton, bright color, full nutrition, Jinsui pancake soon fame.
Every holiday season, orders like snowflakes fly, pancakes can not even be sold, Li Huaizhen can only work overtime overnight.
In winter, the cold rice water is frozen and hands are red and swollen. In summer, the body is full of prickly heat, sprinkling prickly heat in the evening, doing the same in the daytime, others blowing air conditioners too hot, and she works in the workshop for more than ten hours.
The pancake stove needs to make a fire every day. She is afraid of smoking and choking her neighbors. She gets up at four or five in the morning and gives birth to the stove, which has been busy till late at night.
After the first shot of Jinsui pancake, Li Huaizhen was acutely aware that the single wheat pancake was passive and the prospect of coarse grain pancake was vast.
So she took the stars and left the moon early and returned late. Under the guidance of the professional master, she developed dozens of varieties such as rice, millet, mung beans, fruits and so on. She could keep it for two or three months at home, and also had sesame salt and spicy pork shred, which was convenient to eat, delicious and nutritious.
The unique quality of the golden pancake has become a food that people are rushing to buy.
Feixian County is the birthplace of our excellent folk song Yimeng Mountain minor.
Li Huaizhen thought that using famous folk songs as a trademark would help build a famous brand of a company, and using it to register a trademark would surely call the market.
Sure enough, many enterprises see the bright prospects of Yimeng minor pancakes, and have asked for them to join.
Hundreds of varieties of products have been placed on supermarket shelves, and orders are increasing.
Li Huaizhen used to think that anyone who ate pancakes would eat without packaging.
When the pancakes went to the big market, they made a lot of jokes.
In 2000, the Danish guests first saw her pancake, thought it was a napkin, wiped her face and wiped her hands, and would not eat it. After escorting the staff, the guests laughed: such a delicate food!
In 2001, Li Huaizhen took pancakes and traveled far away to Shanghai to attend the first famous agricultural products production and marketing order meeting in Shandong. Curious customers in Shanghai asked her if she cooked the pancake or ate it in a microwave oven. No need to open the bag, she could eat it, and the dishes were more fragrant.
She picked up a slice of pancake, rolled Yimeng snacks and sesame salt, and handed them to them. Wow, delicious, two more packets! In just three days, pancakes sold more than 2000 kilograms.
After coming back, the Chinese and English food instructions were printed on the pancake bag.
With the help of her husband, Li Huaizhen also used the Internet and had his own company's web page.
Laid-off sisters found her, she enthusiastically provided employment opportunities; a disabled youth in Dezhou came to her, she gave samples free of charge, provided free technology, hands-on teaching him; many poor mountain girls came to study, she not only did not receive tuition fees, but also to provide accommodation for them.
The Yimeng minor pancake has set up six offices (chain stores) in Chengdu, Linyi and other places. Its products sell well all over the country, and even the United States, Japan and the United Arab Emirates have sales outlets.
Li Huaizhen always taught his staff to be honest.
In 1996, employee Zhao Juan picked up a valuable cell phone and returned it to the owner.
A Hebei guest forgot her briefcase with a large amount of cash in the pancake market. After the salesman reported to her, she tried to contact the owner, and the owner was moved to thank him. She smiled and shook her head.
From laid-off women workers to company managers, Li Huaizhen's entrepreneurial path is bumpy and hard.
The party and the people also gave her great honor.
Nowadays, Li Huaizhen's name has a remarkable affinity and has become a guide for re employment of laid-off workers.
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