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Shoe Enterprises 361 Degrees Innovation Marketing Strategy &Nbsp; "Two Pronged" To Promote Development

2011/3/16 10:46:00 75

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In March 16th, in the market environment where competition is heating up day by day, enterprises and brands can not adapt to market changes alone if they want to get development.

In the era of rapid economic growth, a wise strategy.

Administration

Already essential.

It is not difficult for an enterprise to participate in a high growth market. The difficulty is to gain the leading position in the high growth market and invest the strategic resources in the long-term goal.

Successful

Marketing

Strategy is the powerful weapon to help enterprises develop in competition.

Shoe enterprise 361 degrees is the winner of marketing strategy.

361 degree in marketing strategy constantly innovation, use of network momentum, the use of media publicity, through sports marketing, fame and other means to brand and product marketing.

In all respects, we have established an optimized marketing mode with accurate market vision and unique courage, and achieved rapid development.

361 degree is good at integration.

Resources

With the help of the media advantage, we should publicize, expand the popularity and take the initiative to approach consumers and interact with consumers, so as to maximize publicity.

The ceremony of "rite of passage" is a youth activity that the whole society has attached great importance to recently.

361, seize the opportunity to create potential energy for yourself.

The topic of oath of "rite of passage" initiated by mop, Tianya, Sina, Sohu, NetEase and other highly influential Youth Forum has aroused social concern quickly.

And other major websites are competing to report that the mysterious rite of passage will be sent to some young people on the new year's Eve.

This series of network trends will push 361 degrees to a climax, not only promoting the substantial improvement of the sales of terminal products, but also achieving a deep communication between the 361 degree brand and consumers, so as to achieve the goal of improving product sales and adding 361 points to the brand.

In sports marketing, 361 degree is very radical.

In 2004, by the Athens Olympic Games, the advertising of new brands came up to 40 million yuan, and only nearly 10 million yuan was invested during the Olympic Games.

In December 8, 2005, 361 degrees and CCTV-5 "entertainment basketball" formally signed, the cumulative investment in three years will exceed 60 million yuan in cash.

In December 18, 2006, 361 yuan to 125 million yuan, won the CCTV 2007 to 2008 sporting event only sporting goods sole partner rights, won the Olympic Games Beijing ace.

On the evening of November 18, 2008, the results of the fifteenth gold resources advertising bidding for CCTV in 2009 were announced. 361 degrees defeated Lining and Anta at 158 million yuan and won the bid "CCTV 2009 sports channel clothing designated supplier".

3 days later, 361 degrees ho throw 350 million yuan officially became the Guangzhou 2010 Asian Games senior partner.

"The whole Chen Dai town is only 361 degrees and Anta has such a big hand."

Ding Jiantong once talked about the 361 degree investment in sports marketing.

361 degrees also specially set up a project team to carry out activities, according to the company's promotional strategy, in conjunction with its sales department, administrative department, finance department, storage and pportation department responsible person, and provincial branches and nearly 5000 outlets, carry out three-dimensional propaganda with TV, network high altitude bombing, ground activity roadshow and terminal as promotion matrix.

From one-way communication to deep communication, from some media communication to three-dimensional integrated communication, from regional to national consistency, 361 degrees gradually gained the right to speak in domestic sports brand, and quickly achieved the power of dialogue with international brands through a brand-new image.

Some people say that a manufacturing enterprise is like a car running on a road. If the car can not follow the road's development and change its direction in time, it will slowly move away from the market and stay away from consumers.

In the era of excessive market competition, smart and flexible marketing can make enterprises do not deviate from the market Avenue.

361 degree continuous innovation strategy, closely following the market development, breaking the traditional thinking set, maintaining a highly flexible marketing mechanism, and winning the market through fierce strategic competition and strategic breakthroughs.