Shoe Enterprises, Del Hui, Provide Strong Support For The 2011 World Extreme Sports Competition.

Recently, "2011 KIA X GAMES world extreme sports competition Asian Conference" official press conference was held in Shanghai, especially playing the loud slogan of "showing off the real limit" to cheer for the official start of April 29th.

Shoe enterprises

It is understood that compared with previous years, the X GAMES world extreme sports competition as Asia's top extreme event, this year's overall upgrading of the block circuit, the first time the introduction of the United States X GAMES base camp full facilities, which means that this contest will be synchronized with the US X GAMES contest in terms of competition and scale.

At that time, nearly 200 top top athletes from nearly 30 countries and regions from 5 continents will join the extreme sports enthusiasts and fashion people to this extreme event.

Challenge, pcendence,

"The choice of X GAMES is due to a high degree of conformity with the new brand strategy of del Hui.

The youth and vitality, challenges and pcendence represented by extreme sports coincide with the trend of personality and sportsmanship advocated by the Del Hui brand.

When it comes to the choice of events and the value of sports events, he said.

It is learnt that the shoe enterprise has been committed to providing "the most frequently dressed, fashionable and comfortable shoes and clothing equipment" for the 16-26 year old Chinese young people living in all levels of cities in China.

"X GAMES" is not only a challenging sport but also a trend event.

Through cooperation with celebrities such as Jay Chou and many entertainment programs, focusing on social hot events and adding elements of fashion, entertainment and leisure on the basis of sports elements, it forms the most differentiated product positioning, separating competitors from the same competition.

Through long-term brand integration communication strategy and the charm of popular idol, del Hui has given the brand's "dynamic publicity, dynamic and stylish" fashion personality, triggering resonance among consumers, making del Hui become a brand of young people showing off their individuality.

At present, the Del Hui brand focuses on the new "life sports apparel industry", with the healthy concept of "sports life", encouraging young people to "live the best selves in every minute and second".