Wenzhou Brand Leather Shoes Re Raise &Nbsp; Cost Rise Is The Main Reason.

On March 17th, yesterday morning, Mr. Zhang walked around the five Horse Street in downtown area, and was surprised to find: why, Wenzhou.

Mr. Zhang told reporters that he seldom went shopping. What impressed him most was that when he got married in 2008, the retail price of Wenzhou's brand shoes, such as Kangnai, AOKANG, red dragonfly, spider king and Japanese Thai, were mostly less than 300 yuan.

It is understood that at present, the average price of AOKANG men's single shoe stores is 400 yuan, and the average price of women's single shoes is 300 yuan.

Such a price increase was not very large compared with the same period last year, but it was higher than that in 2008 and 2009.

The main reason for the increase is the store rent.

Reporters noted at the Red Dragonfly store that the price of Red Dragonfly men's shoes is mostly over 400 yuan, while the average price of women's shoes is about 300 yuan.

The price of spider leather shoes is almost the same as that of red dragonflies.

A senior shoe executive, who does not want to be named, thinks that compared with 2008, the retail price of Wenzhou's brand leather shoes has increased by about 3 in the past 3 years, and the price of leather shoes has increased by 10%-20% over the same period last year.

Jin Zhihua, head of production at RTHK group, has led to four major reasons for the rising price of Wenzhou's brand shoes, namely, wages, raw material prices, store rentals and corporate welfare.

He told reporters that at the beginning of last year, the monthly salary of Wenzhou shoe factory's general workers was generally 1000-1100 yuan, and this year's general wage has risen to 1600-1800 yuan, or more than 50%.

The prices of raw materials such as leather, soles, glue and so on are also soaring.

Jin Zhihua said that with the increase in store rentals, the welfare benefits of employees have been rising, making the cost of brand shoe enterprises rising, resulting in higher prices for leather shoes.

Xu Limin, executive vice president of spider king group, said that although the price of Wenzhou brand leather shoes has risen, the profits of related shoe companies have not improved much.

At present, the profits of Wenzhou shoe enterprises are mostly 7%-10%, and the space is not large.