Adidas Launched Its Biggest Ever Market Activity

In March 16, 2011, the world famous sports brand

Start with the name "

The latest global brand promotion activities.

This is

For the first time in history, the brand has gathered its three major series:

By showing its involvement in sports, music, fashion and other fields, it expresses the brand's attitude towards sports, culture and life.

Adidas's many image ambassadors, such as soccer stars Lionel Messi, David Beckham, NBA star Derrick Rose, international pop music queen Katyy Perry, Chinese famous movie star Li Bingbing, Chinese music king Eason Chan, Asian pop artist Angelababy and so on, are all on the stage, using their most natural and real side to convey the same belief: if you love what you do, please do your best.

AllMessi is responsible for

ErichStamminger, executive director of global brands, said: "in the past ten years, we have successfully displayed Adidas's three competitive brands, Adidas sports performance series, Adidas sports classic series and Adidas sports life series.

Today, we are proud to show the world the depth and breadth of Adidas brand through such a global brand promotion campaign.

"Alladidas" is the biggest event in Adidas's history. Its creativity is to show the diversity of the brand, from the stadium to the show, from the gym to the street, to interpret the unique brand label of Adidas with the same voice.

For the "all-out effort",

Many of its stars have their own simple feelings and experiences.

For the World Footballer Messi, the "full tilt" in his mind means: hard work, passion, no pride, no discouragement, no giving up.

At the age of 11, Messi was diagnosed with bone growth as a result of lack of developmental hormones, but this did not stop his love for football. Instead, he worked harder to overcome all difficulties and eventually become one of the most outstanding football players of the day.

Li Bingbing, a famous film star, talked about her understanding of "all in all". He said: "all efforts are all passionate about everything. This passion comes from your heart, from your beliefs, your persistence and your efforts."

And when the Chinese music king Eason Chan was asked, "what is passion?"

He said, "passion" sounds like a great word.

I think passion is inherent.

For me, I love music and never give up!

We need to discover passion and passion in our lives. "

As the highlight of this brand promotion campaign, a new TV advertisement that brings together Adidas's many sports and entertainment stars will be unveiled in March 16th. At the same time, various marketing campaigns will be launched through the global TV, plane, outdoor, Internet and other major platforms.

I believe that Adidas's unprecedented investment in the market will arouse the passion and sympathy of the younger generation of consumers.