The Home Textile Market Is Entering The Selling Season &Nbsp; The Industry Calls For Rational Promotion.

Nowadays, the home textile market has gradually entered the selling season. Various manufacturers have launched various forms to seize market opportunities. Promotion Activities, so that the entire home textile market is permeated with a strong promotional atmosphere. However, the seemingly vanity of promotional scenes, hidden behind endless desolation. As for sales promotion, the most complaints we hear are the complaints of dealers. They complain in a lot of ways: to promote sales is to "seek death", but not to promote sales is to wait for death.

Why promotions will become "death promoting"

Referring to the word "promotion", most dealers will simply understand "price reduction" and "discount". Obviously, this is not true. Once the sales promotion has become a long-term fixed sales form, it is not a promotion, it is a disguised price reduction. This disguised price reduction will directly lead to the subversion of the real price, which will stimulate consumers' discontent, and sales promotion can only be reduced to "promoting death".

From home textiles industry From the point of view of sales promotion, simple imitation and replication have become a common practice. From the promotion of product structure to the form of activities are all the same. Consumers are surrounded by all kinds of promotions, and are accustomed to sales promotion which is common. They even form an instinctive refusal in their hearts. If the sales promotion is not innovative, it will not be able to differentiate the competing products. Besides, the market will probably be too shy. There was nothing wrong with promotion, but it was useless when people used too much.

How to improve sales promotion

In order to achieve the expected effect, I think there are two forces. On the one hand is brand Pulling force, on the other hand, is terminal thrust.

Brand pull is the fundamental prerequisite for the success of sales promotion, and terminal thrust is the key factor to promote sales success. When two forces form a combined force, the sensation of promotion will come to an end. Sales promotion without any strength is an unhealthy promotion. Even success is caused by chance.

And what is brand pull? Brand pull refers to the promotion of product sales by means of brand awareness and reputation. For example, Luo Lai home textile has held a large-scale sales promotion in Wuxi. It is said that the sales volume has exceeded four million in a week.

Why can Roley get such a sensational promotional effect in Wuxi? This is because the brand name and reputation of Roley brand has formed a strong brand pull. Generally speaking, the higher the popularity and reputation of the brand, the greater the pulling force of the brand. Therefore, the brand must start from peacetime and grasp from the details. In daily operation, brand communication, terminal service, store image and member maintenance must be well done. Only in this way can enterprises help more and better in brand promotion.

Terminal thrust is a process of giving full play to subjective initiative, and is a driving force for product sales through subjective initiative.

In order to make the terminal push in the promotion process to the extreme, first of all, we should improve the brand promotion innovation ability; secondly, to improve the promotion of pertinence; again, to improve the promotion of the subjective initiative; finally, to improve the promotion of cohesion.

To sum up, promotion is a systematic project, which requires rational thinking and achieves the goal of promoting sales through push pull integration. If we do not have a comprehensive grasp of the ability to promote sales, the final result can only be two ways to "seek death" and "wait for death".